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European CTV Advertising Market 2026

curated byMarco KlimkeitMarco Klimkeitfrompolarisfactor
Polaris7 LogoPolaris7

Agency Groups

6
OM
Omnicom
HA
Havas Media Network
PU
Publicis Groupe
DE
dentsu
ST
Stagwell
S4
S4 Capital

Media Agencies

5
PU
Publicis Media
HA
Havas Media Network
AC
Accenture
PI
pilot
SE
Serviceplan Group

Buy-Side Platforms, Data Integration & Planning

13
ST
StackAdapt
NE
Nexxen
TE
Teads
RO
Roku
QU
Quantcast
AD
Adform
SA
Sabio
AL
Alphonso
ME
mediarithmics
VI
Virtual Minds
ME
mediasmart
FR
FreeWheel
MI
MiQ

Buy-Side Ad Servers

3
AD
Adform
EQ
Equativ
SA
Sabio

Media Planning Technologies

3
LI
LightBoxTV
ME
Mediaocean
SA
Sabio

Measurement, Data & Analytics

15
BA
Barb
AG
AGF Videoforschung
NA
Nativo
UB
uBlock Origin
NI
Nielsen
SA
Samba TV
BE
Beatgrid
ME
mediarithmics
IP
Ipsos
CO
Comscore
AU
AudienceProject
AD
Adalyser
KO
KONODRAC
BR
Brand Metrics
SA
Sabio

Attention

3
LU
Lumen Research
ME
mediasmart
XP
XPLN.AI

Verification

4
ME
mediasmart
GE
GeoEdge
IN
Integral Ad Science (IAS)
DO
DoubleVerify

Identity

6
LI
LiveRamp
ID
ID5
EX
Experian
SN
Snowflake
ME
mediarithmics
UT
Utiq

Contextual

6
CH
Channel Factory
SH
ShowHeroes
PI
Pixability
SI
Silverpush
JW
JWP Connatix
SA
Sabio

Sell-Side Marketplaces, Optimisation & Ad-Insertion

17
PU
PubMatic
NE
Nexxen
MA
Magnite
FR
FreeWheel
IN
Index Exchange
OP
OpenX
WU
Wurl
SM
smartclip
GO
Google
EQ
Equativ
VE
Verve
TE
Teads
TR
TripleLift
SY
Synamedia
VI
Virtual Minds
XA
XAD spoteffects
SA
Sabio

Sell-Side Ad Servers

7
FR
FreeWheel
MA
Magnite
PU
PUBLICA4
SM
smartclip
EQ
Equativ
EX
EX.CO
SY
Synamedia

Pay TV Operators

4
VO
Vodafone
DE
Deutsche Telekom
UL
Ultimedia
BO
Bouygues

Sales Houses

4
TF
TF1 PUB
CA
CANAL+
GO
Goldbach Group
MF
MFE MediaForEurope

CTV Apps

8
JO
Joyn
NE
Netflix
TU
Tubi
PR
Prime Video
YO
YouTube
SP
Sparteo
LI
Livesport
VI
Viaplay Group

CTV Platforms

7
TI
Titan OS
RO
Roku
SA
Samsung Electronics
AP
Apple
GO
Google
LG
LG
SO
Sony
Created with Polaris7.