Omnicom

Omnicom Measures CTV Ad Frequency Across Platforms

Omnicom has added cross-platform ad frequency measurement capabilities to the clean room used by its Omnicom Media division, enabling post‑campaign measurement of reach, frequency and performance across streaming publishers and linear TV within a single clean room instance. The enhancement leverages Acxiom identity infrastructure combined with Snowflake, Albertsons Media Collective and VideoAmp signals (including ACR and set‑top‑box data). Publishers are now passing a Creative ID into the multiplatform clean room and Acxiom’s Real ID helps map household exposures to conversions and sales data. The capability is live across Disney, NBCUniversal, Paramount and multiple VOD/FAST channels, and allows advertisers and Omnicom agencies to tie frequency and reach to business outcomes and optimize future campaigns while reducing repetitive ad exposure.

Sport Beach Grows from Cannes Activation to Standalone Business

Sport Beach began as Stagwell’s beachside activation at Cannes Lions in 2023 and has since expanded into a standalone business unit within the Stagwell holding company. Led by CEO Beth Sidhu (who took the role in January 2026), the business leverages athlete appearances and sports programming (courts, clubs, turf) to draw attendance and create year-round live events, content and community products beyond Cannes. The article also reports wider industry notes from VivaTech/Vivatech and Cannes week: Publicis positioning as a tech services provider, major sports viewership spikes (NBA Finals and World Cup), media agency account wins and product launches such as Mediaplus Group’s Plus.AI, and personnel moves across agencies and holding companies.

Acxiom Enhances Real ID for Brand-Owned Customer Identity

Acxiom announced enhancements to its Real ID product to enable brands to own and govern their customer identity graphs and data assets. Real ID is described as a cloud-native identity resolution and interoperability layer that is now the identity and data layer for Omnicom’s Omni marketing intelligence platform. Acxiom says Real ID supports a 2.6 billion global audience and powers digital recognition that links online signals to offline identity assets. The company highlights native integrations with partner platforms so brands can access the Real ID graph without moving data, and notes the same foundation supports agentic AI capabilities for activation and measurement. Executives Jarrod Martin (CEO) and Keith Camoosa (Chief Product and Technology Innovation Officer) are quoted on transparency, control, and ubiquity of identity across marketing ecosystems.