Huge

The company operates primarily as a digital services and consulting agency. It earns revenue through project-based and retainer-based contracts to design, develop and optimise brand and commerce websites, applications and platforms for corporate clients. Work typically spans strategy, user experience and interface design, engineering, and ongoing optimisation and support.

Its proprietary AI capability (LIVE) functions as an embedded intelligence layer within these engagements, enhancing the value of its services by providing data and AI-driven insights, personalisation signals and experience orchestration. Monetisation of this capability is bundled into professional services fees rather than sold as a separate licensed SaaS product. Value is created by improving clients’ digital customer experiences, marketing effectiveness and commerce performance, which supports premium consulting and implementation rates.

Huge is a United States–based design and technology agency that builds and optimises digital products, brand and commerce websites, applications and platforms for large organisations. It also offers an AI-driven analytics capability (LIVE – Living Intelligence Value Engine) that analyses large data sets to generate insights to inform experience, marketing and commerce decisions.

The company operates as a professional services business, delivering bespoke projects and ongoing engagements for enterprise and upper mid-market clients, and monetising its proprietary AI tools as part of these service contracts rather than as standalone software subscriptions. It has operated globally as a digital agency and experience consultancy and is now owned by AEA Investors and being combined with Hero Digital.