Market Landscapes
See the market before you narrow the field.
Explore curated views of companies within a defined market. Use each landscape to understand the scope, compare market roles and find the companies you want to investigate next.
Published market views.
Read the scope before comparing the companies.
Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Market Map CTV Commerce
A comprehensive market map of the CTV Commerce ecosystem.
Bending Spoons & the New Software Empires
This landscape maps the different playbooks behind acquisition-led software growth.
Media Agencies Landscape (Germany)
A structural overview of Media Agencies operating in Germany, grouped by their global Holding Groups and independent status.
A useful map makes its boundaries visible.
Companies can play more than one role. A single placement is a view of a market, not a complete description of a business.
Open the Company Profile to investigate products, relationships and sources beyond the map.
Before you explore.
Understanding market landscape scopes.
- Is a landscape a complete market census?
- A landscape reflects a defined selection and scope. Inclusion does not establish market share, and absence does not establish that a company is irrelevant.
- How is a landscape different from a category?
- A category groups companies around a capability or market role. A landscape brings selected companies and segments together to describe a particular market question.
Keep the companies behind the map in view.
Open Company Profiles for more context, then use a Watchlist to follow the companies that matter to your research.