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Market Landscapes

See the market before you narrow the field.

Explore curated views of companies within a defined market. Use each landscape to understand the scope, compare market roles and find the companies you want to investigate next.

Explore landscapesMethodology & sources

Published market views.

Read the scope before comparing the companies.

Published Landscapes

6

Mapped Segments

58

Company Placements

298

With Analyst Briefings

6

Bending Spoons17
BE
BR
RE
EV
HA
IS
+11
Constellation Software10
CO
AN
JO
LU
PE
TO
+4
saas.group11
SA
PI
BE
SE
IN
US
+5
Vista Equity8
VI
JA
AV
DE
ST
DU
+2
Novacap4
NO
IN
CA
HY
Thoma Bravo14
TH
IM
DE
PR
SO
PI
+8
Featured Landscape6 Segments · 64 CompaniesAnalyst Briefing

Bending Spoons & the New Software Empires

Comparative portfolio map of software buyout holdings and permanent-capital acquirers (2026), profiling Bending Spoons, Constellation Software, Thoma Bravo, Vista Equity Partners, Novacap, and saas.group across consumer apps, AdTech, cybersecurity, and vertical B2B SaaS.

Mapped Segments

Bending Spoons17Constellation Software10saas.group11Vista Equity8Novacap4
updated 9 Nov '26
Open interactive map →
Supply - Media Owner & Sales Houses7
T
ST
WA
CI
EI
+2
Supply - Platforms & Tech8
VI
HI
BR
VI
PL
+3
Demand - Platforms & Tech8
VI
AD
VI
TH
HI
+3
Demand - Buyer & Partner14
ME
BR
JU
ME
PU
+9
+5 more segments
9 Segments · 55 CompaniesAnalyst Briefing

Digital Out of Home Map Germany

This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.

Explore Market Map →updated 8 Nov '26
Retail Media Networks & Commerce Hubs17
WA
TA
OT
SC
IN
+12
Retail Media Tech & Monetization Infrastructure11
CR
CI
EP
KE
TO
+6
Commerce DSPs & Buying Platforms8
SK
PA
FL
CO
ST
+3
In-Store Digital Media & POS Tech8
ST
NC
BR
MO
QU
+3
+2 more segments
6 Segments · 58 CompaniesAnalyst Briefing

Retail Media & Commerce Advertising Ecosystem 2026

A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.

Explore Market Map →updated 1 Sept '26
Game Engines & 3D Development5
UN
RO
QT
BA
EP
In-Game Advertising & Native Ads6
AN
BI
FR
AD
GA
+1
Mobile Gaming AdTech & Mediation8
PE
XS
AP
UN
VU
+3
Gaming Publishers & Studios13
EA
UB
TA
TE
KI
+8
+2 more segments
6 Segments · 43 CompaniesAnalyst Briefing

Gaming & In-Game Advertising Ecosystem 2026

A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.

Explore Market Map →updated 29 Aug '26
Broadcasters & Media Owners9
NB
PA
MF
RT
PR
+4
Streaming Platforms5
RO
JO
PR
YO
DI
Interactive & Shoppable Ad Tech9
SH
IN
KE
BR
VU
+4
Retailers & Commerce Partners8
DO
KR
IN
ZA
TA
+3
+4 more segments
8 Segments · 50 CompaniesAnalyst Briefing

Market Map CTV Commerce

Comprehensive ecosystem map of Connected TV (CTV) and Shoppable Commerce Advertising (2026), spanning streaming platforms, Smart TV OEMs, broadcasters, interactive video ad-tech, programmatic CTV SSPs/DSPs, retail commerce partners, checkout infrastructure, and data clean rooms.

Explore Market Map →updated 23 Jul '26
Havas Group1
HA
WPP4
MI
WP
WA
ES
Dentsu Group4
CA
DE
IP
DE
Omnicom Media Group6
KI
OM
OM
OM
OM
+1
+3 more segments
7 Segments · 28 CompaniesAnalyst Briefing

Media Agencies Landscape (Germany)

Comprehensive market landscape of media agencies in Germany (2026), mapping the global agency holding groups (WPP, Omnicom Media Group, Publicis Groupe, Dentsu, Havas) alongside leading owner-managed independent agencies (Serviceplan/Mediaplus, pilot, Crossmedia, PIA Media, JOM Group, TRG).

Explore Market Map →updated 3 Jul '26
Structured Ecosystem Index

Market Landscapes Coverage & Segment Matrix

Tabular index of all published market maps comparing segment depth, mapped companies, cross-segment players, and primary value-chain layers.

Comparison matrix of Polaris7 Market Landscapes
Market LandscapeKey Functional SegmentsSegmentsCompaniesMulti-RoleUpdated
Bending Spoons & the New Software EmpiresIncludes Analyst BriefingBending Spoons (17) · Constellation Software (10) · saas.group (11) · Vista Equity (8) · Novacap (4) · +16(22 total)640updated 9 Nov '26
Digital Out of Home Map GermanyIncludes Analyst BriefingSupply - Media Owner & Sales Houses (7) · Supply - Platforms & Tech (8) · Demand - Platforms & Tech (8) · Demand - Buyer & Partner (14) · Data, Measurement & Analytics (10) · +49557updated 8 Nov '26
Retail Media & Commerce Advertising Ecosystem 2026Includes Analyst BriefingRetail Media Networks & Commerce Hubs (17) · Retail Media Tech & Monetization Infrastructure (11) · Commerce DSPs & Buying Platforms (8) · In-Store Digital Media & POS Tech (8) · Off-Site & Social Commerce Extensions (6) · +16580updated 1 Sept '26
Gaming & In-Game Advertising Ecosystem 2026Includes Analyst BriefingGame Engines & 3D Development (5) · In-Game Advertising & Native Ads (6) · Mobile Gaming AdTech & Mediation (8) · Gaming Publishers & Studios (13) · Attribution, Analytics & Anti-Fraud (6) · +16430updated 29 Aug '26
Market Map CTV CommerceIncludes Analyst BriefingBroadcasters & Media Owners (9) · Streaming Platforms (5) · Interactive & Shoppable Ad Tech (9) · Retailers & Commerce Partners (8) · Shop & Checkout Systems (5) · +38502updated 23 Jul '26
Media Agencies Landscape (Germany)Includes Analyst BriefingHavas Group (1) · WPP (4) · Dentsu Group (4) · Omnicom Media Group (6) · Publicis Groupe (4) · +27280updated 3 Jul '26

A useful map makes its boundaries visible.

Companies can play more than one role. A single placement is a view of a market, not a complete description of a business.

Open the Company Profile to investigate products, relationships and sources beyond the map.

Before you explore.

Understanding market landscape scopes.

Is a landscape a complete market census?
A landscape reflects a defined selection and scope. Inclusion does not establish market share, and absence does not establish that a company is irrelevant.
How is a landscape different from a category?
A category groups companies around a capability or market role. A landscape brings selected companies and segments together to describe a particular market question or value chain.
Why do some companies appear in more than one segment on a market map?
Modern enterprise technology vendors frequently span multiple value-chain layers—for example operating both a Demand-Side Platform (DSP) and a Supply-Side Platform (SSP) or measurement suite. Multi-role placements reflect verified capabilities in each functional segment.
Which market ecosystems are covered in Polaris7 Market Landscapes?
Polaris7 publishes curated market maps across Retail Media & Commerce Advertising, Connected TV (CTV) & Streaming, Digital Out-of-Home (DOOH), Gaming & In-Game Advertising, Media Agencies & Holding Groups, and Software Compounders.

Keep the companies behind the map in view.

Open Company Profiles for more context, then use a Watchlist to follow the companies that matter to your research.

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