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Market Map CTV Commerce

A comprehensive market map of the CTV Commerce ecosystem.

curated byMarco KlimkeitMarco Klimkeitfrompolarisfactor
Polaris7 LogoPolaris7

Streaming Platforms

5
RO
Roku
PR
Prime Video
YO
YouTube
DI
Disney+
JO
Joyn

Retailers & Commerce Partners

8
DO
DoorDash
KR
Kroger
IN
Instacart
ZA
Zalando
TA
Target
AM
Amazon
OT
OTTO (otto.de)
TH
The Home Depot

Interactive & Shoppable Ad Tech

9
SH
Shopsense AI
IN
Innovid
KE
KERV.ai
BR
Broadpeak
VU
Vudoo
BR
BrightLine
IN
Inthegame
VI
VideoStorm
ST
StreamLayer

Broadcasters & Media Owners

10
NB
NBCUniversal
DI
Disney
PA
Paramount+
MF
MFE MediaForEurope
RT
RTL Group
PR
ProSiebenSat.1
FO
Fox Corporation
AT
Atresmedia
TF
TF1 PUB
CH
Channel 4

CTV AdTech Platforms (AdServer, SSP, DSP...)

5
VI
Virtual Minds
MA
Magnite
PU
PubMatic
TH
The Trade Desk
EQ
Equativ

Shop & Checkout Systems

5
SH
Shopify
CO
commercetools
RO
Roku
AM
Amazon
PA
PayPal

Smart TV Ecosystems

7
LG
LG
SA
Samsung Electronics
VI
VIZIO
HI
Hisense
AP
Apple
GO
Google
AM
Amazon

Data Clean Rooms / Attribution Platforms

4
LI
LiveRamp
DE
Decentriq
VA
Vault Data Clean Room
PE
Permutive
Created with Polaris7.