LiveRamp
Identity and data collaboration software for advertising and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LiveRamp Holdings, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Ticker
- RAMP
- Official website
- liveramp.com
What LiveRamp does
LiveRamp operates a B2B software and data infrastructure model. It sells access to a cloud platform that unifies identity, enables privacy-safe data collaboration, supports audience activation across partner destinations, and facilitates third-party data transactions. Value is created by making fragmented enterprise and partner data more usable across marketing, measurement, and monetisation workflows while reducing privacy and interoperability friction.
Category differentiation
LiveRamp is not a consumer app or an ad-buying platform. It is B2B identity, clean room, and data collaboration infrastructure used by enterprises, publishers, and advertising ecosystem participants.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LiveRamp is a public B2B software company that provides identity resolution, data collaboration, clean room, audience activation, and data marketplace infrastructure for advertisers, publishers, data owners, and enterprise marketing and analytics teams. Its platform helps customers connect, govern, analyse, and activate customer and partner data across digital channels while supporting privacy-compliant workflows. The company makes money primarily through enterprise SaaS subscriptions and usage-based fees tied to data onboarding, identity matching, clean room processing, activation, and marketplace transactions. Its commercial value comes from combining a proprietary identity layer, broad partner connectivity, and workflow tools that let enterprises use first-party and partner data for targeting, measurement, and monetisation.
Company news briefing
Briefing updated:
LiveRamp continues its transition to a wholly owned subsidiary of Publicis Groupe following overwhelming shareholder approval of the $2.2 billion acquisition, reflecting broader take-private trends among small-cap adtech firms facing public market challenges. Concurrently, LiveRamp was included alongside other vendors on a temporary blocklist under Apple's iOS 27 release, which affected Safari ad-serving domains and identity matching.
Business model & monetisation
LiveRamp monetises primarily through enterprise SaaS subscriptions for its data collaboration platform and modules. It also charges usage-based fees tied to data volume, matched records, identity resolution, clean room processing, and activation. Additional revenue comes from transaction or revenue-share economics within its data marketplace, data monetisation workflows, and partner connectivity across its ecosystem.
- Enterprise platform subscriptions
- Software Subscription
- Identity resolution and onboarding usage
- Pay-per-Use
- Clean room processing and collaboration workloads
- Pay-per-Use
- Marketplace and data monetisation transactions
- Percentage Take-Rate
- Partner connectivity and activation endpoints
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
- Market Map CTV Commerce
A comprehensive market map of the CTV Commerce ecosystem.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Retail Media Networks Revive Multi-Touch Attribution
Retail Media Measurement · Recorded impact score: 4/5
Within a week in September 2026, two major retailers announced new multi-touch attribution (MTA) capabilities for their retail media networks. Albertsons Media Collective launched an incrementality-based MTA built with LiveRamp and piloted by PepsiCo, while Best Buy Ads released its own in-house MTA within My Ads. The author, Kiri Masters, questions the revival given MTA's fall from favor, but analyzes retailer incentives: MTA may serve as a tool to unlock brand budgets, which are larger than performance budgets, by justifying higher CPMs and measuring full-funnel impact. Retailers see demand from shopper marketing teams, but brands and consultants express skepticism about MTA's accuracy, data access, and black-box nature. The article contrasts retailer-owned systems with independent tools like Clerdata, Incremental, Keen Decision Systems, and Circana, and discusses limitations of the Albertsons-LiveRamp partnership, which is grocery-exclusive and excludes Google Search and Amazon.
- Albertsons Media Collective announced Retail Media Incrementality-Based Multi-Touch Attribution on September 17, 2026, built with LiveRamp and piloted by PepsiCo.
- Best Buy Ads confirmed its own multi-touch attribution, built in-house, going live on September 30, 2026, within My Ads.
AI Deepens Marketing's Measurement Paradox, Kantar Finds
Measurement & Analytics · Recorded impact score: 3/5
At The Drum Live, measurement experts discussed a paradox: marketers have more data than ever, yet confidence in using it is declining. Kantar previewed research showing declining confidence among 800 senior marketers globally, accelerating over the past year. AI is both a contributor and potential solution, but panelists warned that AI only works as well as the data it's fed. Fragmentation and self-serving platform metrics exacerbate distrust. The consensus favors incrementality and outcome-based measurement over last-touch attribution and surface metrics. Organizational alignment on success definitions is critical. The shift also highlights the short-term vs. long-term balance, with confidence in this balance dropped from 60% to 50% in a year. Preparing measurement systems with proper data taxonomy and C-suite ownership is essential for AI readiness.
- Kantar research (survey of 800 senior marketers) shows declining confidence in media mix and data use, accelerating over the past year.
- 97% of executives believe data volume has outgrown their capacity to connect and understand it.
Bringing the Power of RampID Globally to Custom Audiences in ChatGPT Ads
Recorded impact score: 2/5
LiveRamp announces the global expansion of RampID to custom audiences in ChatGPT Ads, enabling marketers to leverage identity resolution for AI-driven advertising.
Gemini Direct Marketing Data Now Available via LiveRamp
Data & Identity · Recorded impact score: 2/5
German data provider Gemini Direct has partnered with LiveRamp to activate its consumer database for digital advertising campaigns. Through LiveRamp's identity infrastructure and Ramp ID, Gemini Direct's target groups, which include information on consumer behavior, sociodemographics, purchasing power, and residential environment, are now available for channels such as Connected TV, Social Media, Display, and Digital Audio. The collaboration also enables data enrichment and data collaboration, allowing brands and publishers to match data in secure environments, analyze audience overlaps, and identify potential customers. This expands LiveRamp's German partner business, following a previous agreement with the REWE Group.
- Gemini Direct partners with LiveRamp to activate its consumer data for digital advertising.
- The partnership enables activation of Gemini Direct data for CTV, Social Media, Display, and Digital Audio.
Neutrality has two tests, but vendors keep answering the easy one
Data Neutrality · Recorded impact score: 2/5
Erin Lutenski, Head of Marketing at Decentriq, discusses the industry's conflation of two distinct neutrality questions following data platform acquisitions. The first question concerns data exposure, which technical measures like encryption and trusted execution environments can address. The second, harder question concerns incentives: who decides product roadmaps, measurement standards, and partner integrations, and whether a parent company's commercial interests will compromise the platform's neutrality. Using LiveRamp's acquisition by Publicis and the earlier case of Acxiom's acquisition by IPG, Lutenski argues that vendors often provide technical reassurances that do not resolve the underlying incentive concerns. She contends that governance policies are reversible and architecture alone cannot ensure neutrality. The article concludes by urging stakeholders to identify which question a neutrality statement actually answers.
- LiveRamp filed neutrality commitments with the SEC ahead of its acquisition by Publicis.
- Publicis is acquiring LiveRamp.
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Questions about LiveRamp
What is LiveRamp?
LiveRamp is a B2B software company that provides identity resolution, clean rooms, data collaboration, activation, and data marketplace infrastructure.
Who uses LiveRamp?
Its users are advertisers, publishers, data owners, ad tech platforms, and enterprise marketing, data, and analytics teams.
How does LiveRamp make money?
It earns revenue from enterprise software subscriptions, usage-based identity and clean room fees, and marketplace or transaction-based monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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