LiveRamp

LiveRamp operates a B2B software and data infrastructure model. It sells access to a cloud platform that unifies identity, enables privacy-safe data collaboration, supports audience activation across partner destinations, and facilitates third-party data transactions. Value is created by making fragmented enterprise and partner data more usable across marketing, measurement, and monetisation workflows while reducing privacy and interoperability friction.

LiveRamp is a public B2B software company that provides identity resolution, data collaboration, clean room, audience activation, and data marketplace infrastructure for advertisers, publishers, data owners, and enterprise marketing and analytics teams. Its platform helps customers connect, govern, analyse, and activate customer and partner data across digital channels while supporting privacy-compliant workflows.

The company makes money primarily through enterprise SaaS subscriptions and usage-based fees tied to data onboarding, identity matching, clean room processing, activation, and marketplace transactions. Its commercial value comes from combining a proprietary identity layer, broad partner connectivity, and workflow tools that let enterprises use first-party and partner data for targeting, measurement, and monetisation.