How Polaris7 Works

Learn how Polaris7 ingests, structures, and analyzes market data to build the definitive graph of the digital ecosystem.

Polaris7 is an AI market intelligence platform that automatically ingests and structures data across the digital advertising ecosystem. It transforms fragmented market data into a cohesive company graph, enabling automated competitive intelligence.

Features & Capabilities

Automated Data Ingestion

  • Continuous Scanning: Polaris7 constantly monitors the digital advertising ecosystem, reading through thousands of websites, press releases, and financial filings.
  • Unstructured Data Capture: We capture raw, fragmented data regarding product launches, leadership changes, and market shifts before they hit mainstream reports.

AI-Powered Structuring & Entity Resolution

  • Entity Mapping: Our AI market intelligence platform automatically links disparate data points to the correct corporate entities, resolving aliases, subsidiaries, and parent companies.
  • Taxonomy Alignment: Raw data is categorized into our strict master market ontology, ensuring every adtech category is accurately represented and searchable.

The Polaris7 Intelligence Engine

  • Actionable Insights: Data is synthesized into comprehensive company profiles, revealing technology stacks, competitive overlaps, and market positioning.
  • Real-time Graph: The result is a continuously updated, queryable B2B company graph that serves as your single source of truth for digital advertising intelligence.

Ready to explore Polaris7?

Sign up today to access our deep market intelligence platform and leverage the company graph.