Acxiom

Ideally pushes synthetic research into creative process

Ideally, a New Zealand market-research firm founded in 2023, is promoting the use of synthetic audiences and AI-driven consumer insights earlier in the creative process to boost creativity and reduce risk. The company says its platform connects tests across teams so data compounds over time via an AI layer. Ideally has a multi-year partnership with Omnicom Oceania — the agency group has used Ideally in more than 60 tests across 23 brand categories — and reports its service costs about one-tenth of traditional research budgets. Ideally recently launched an AI feature called Research Assistant that drafts consumer-study frameworks from plain-language prompts or briefs. The firm has opened a New York office, says U.S. revenue has grown 400%, and counts Treasury Wine Estates as a foundation customer. Some industry researchers caution synthetic research should not replace deep human-led insight.

The Stack: AI Fuels Business

The ExchangeWire page (published 2026-08-07) displays an IAB TCF vendor disclosure associated with the article titled “The Stack: AI Fuels Business.” The content is a long, machine-readable list of advertising and martech vendors allowed by the site's CMP, with each vendor entry showing declared legal basis (consent/legitimate interest), purposes (e.g., personalised advertising, measurement), special purposes/features (e.g., fraud prevention, device identification), categories of personal data processed, data retention periods, and consent/cookie details. The document lists many global AdTech, MarTech, publisher and analytics companies (examples: Google Advertising Products, Amazon Ads, Adobe, Criteo, LiveRamp) and the specific purposes and retention durations they report under the TCF entry for this site.

Simon Rose named Head of Publishers DACH at LiveRamp

LiveRamp is strengthening its publisher business in the DACH region by expanding local teams and leadership with the immediate appointment of Simon Rose as Head of Publishers DACH. Rose, who joined LiveRamp in May 2026 from TargetVideo, brings more than 20 years’ experience at Improve Digital, Traffective and TargetVideo and will lead relationships with publishers, broadcasters and media companies across Germany, Austria and Switzerland. He will drive first‑party data strategies, data collaboration, data clean rooms and identity solutions to help publishers monetize and collaborate while preserving privacy. The hire complements Regional Vice President Sylwia Iwanejko‑Sajewska’s role leading brands and commerce media sales in DACH; together they will deepen cooperation between publishers, brands and commerce‑media partners as part of LiveRamp’s regional growth and data‑ecosystem investment.