Acxiom

Omnicom and Disney Enable Sequential CTV Ads

Omnicom Media and Disney Advertising announced a partnership at Cannes Lions (June 23, 2026) to deliver dynamic sequential ad storytelling across connected-TV streaming, covering both video-on-demand and live programming. The solution is live in the U.S. with rollouts planned for Europe and Latin America later in 2026. The collaboration uses Innovid’s creative-sequencing and decisioning technology, Acxiom’s identity graph matched to Disney’s identity, and Omni’s video content measurement, supported by multi-party clean room capabilities for measurement and data connectivity. Early advertiser placements include The Home Depot and State Fam insurance. The initiative aims to reduce ad repetition and fatigue by delivering coordinated 15-, 30- and 60-second creatives that evolve across a single viewing session.

Omnicom Media Announces First-Time Netflix Data Partnership at Cannes

At Cannes Lions on June 22, 2026, Omnicom Media announced a first-time partnership with Netflix that integrates Acxiom audience data into Netflix’s ad capabilities to enable more relevant, personalized ads in streaming and CTV environments. The deal uses Acxiom audience segments, data clean rooms and closed-loop first-party measurement to evaluate performance across audience segments, creative variants and content contexts. Netflix will apply its AI-powered creative tools (Netflix Ads Suite and LLM-enabled engines) to produce contextual ad experiences; the partnership is live in the U.S. with plans for international expansion by the end of the year. Omnicom Production is contributing creative production workflows (including AI-generated digital twins) and clients including Bimbo Bakeries have already signed on.

Omnicom Measures CTV Ad Frequency Across Platforms

Omnicom has added cross-platform ad frequency measurement capabilities to the clean room used by its Omnicom Media division, enabling post‑campaign measurement of reach, frequency and performance across streaming publishers and linear TV within a single clean room instance. The enhancement leverages Acxiom identity infrastructure combined with Snowflake, Albertsons Media Collective and VideoAmp signals (including ACR and set‑top‑box data). Publishers are now passing a Creative ID into the multiplatform clean room and Acxiom’s Real ID helps map household exposures to conversions and sales data. The capability is live across Disney, NBCUniversal, Paramount and multiple VOD/FAST channels, and allows advertisers and Omnicom agencies to tie frequency and reach to business outcomes and optimize future campaigns while reducing repetitive ad exposure.