Acxiom

Acxiom operates a B2B data and marketing infrastructure model. It creates value by assembling and governing large consumer data assets, resolving identities across channels, and providing software plus services that let enterprise customers prepare, unify, activate and measure customer and audience data. As part of IPG, it also functions as a strategic data layer that can support broader agency, media and marketing workflows.

Acxiom is a US-based data and identity business owned by The Interpublic Group of Companies, Inc. It provides enterprise marketing infrastructure centred on identity resolution, customer data management, audience data, clean rooms and analytics. Its core role is to help advertisers, agencies, publishers and enterprise marketing teams unify customer records, enrich audiences, activate data across media channels and measure outcomes in a privacy-aware manner.

The company makes money through a mix of enterprise software, licensed data assets and managed services. Its product set spans identity graph technology, CDP and clean room capabilities, audience modelling and packaged consumer datasets, typically sold to large enterprises and agency-led marketing organisations through recurring contracts, usage-based data access and custom service engagements.