Comscore

Comscore operates a B2B measurement and data business. It collects, processes and packages television, digital and cross-device audience data into software products, syndicated analytics and licensable raw data assets. Customers subscribe to specific measurement modules or license datasets for planning, verification, attribution and custom analytics, embedding Comscore into recurring media planning and measurement workflows.

Comscore is a public US media measurement and analytics company that sells cross-platform audience, advertising and television measurement products to advertisers, agencies, publishers, broadcasters, streaming platforms and enterprise analytics teams. Its product set covers digital audience measurement, campaign validation, advertising effectiveness, TV and OTT measurement, audience planning, consumer research and raw data feeds for custom analytics and attribution workflows.

The company makes money primarily through subscription software and data licensing contracts, with pricing shaped by product module, data scope, geography and integration depth. Its commercial role is to provide independent measurement, validation and audience intelligence that customers use for media planning, buying, attribution, optimisation and accountability across web, mobile, TV and CTV environments.