Comscore
Cross-platform media measurement, audience analytics and advertising validation provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- comScore, Inc.
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Ticker
- SCOR
- Official website
- comscore.com
What Comscore does
Comscore operates a B2B measurement and data business. It collects, processes and packages television, digital and cross-device audience data into software products, syndicated analytics and licensable raw data assets. Customers subscribe to specific measurement modules or license datasets for planning, verification, attribution and custom analytics, embedding Comscore into recurring media planning and measurement workflows.
Category differentiation
Comscore is not a demand-side platform or ad network; it is primarily a media measurement, analytics and data company. It is best distinguished from campaign execution vendors by its focus on independent audience, TV and advertising performance measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Comscore is a public US media measurement and analytics company that sells cross-platform audience, advertising and television measurement products to advertisers, agencies, publishers, broadcasters, streaming platforms and enterprise analytics teams. Its product set covers digital audience measurement, campaign validation, advertising effectiveness, TV and OTT measurement, audience planning, consumer research and raw data feeds for custom analytics and attribution workflows. The company makes money primarily through subscription software and data licensing contracts, with pricing shaped by product module, data scope, geography and integration depth. Its commercial role is to provide independent measurement, validation and audience intelligence that customers use for media planning, buying, attribution, optimisation and accountability across web, mobile, TV and CTV environments.
Company news briefing
Briefing updated:
Following its Q2 2026 financial results, Comscore has advanced its ROI strategy to realise USD 20–25 million in annual savings through workforce reductions amid broader sector consolidation triggered by Nielsen's acquisition of DoubleVerify. The firm expanded its AI Intelligence suite to measure sponsored chat advertising and released data showing diversifying AI chatbot usage. Additionally, Comscore integrated major audio partners into its Proximic contextual targeting solution to make podcast ads programmatic.
Business model & monetisation
Comscore monetises mainly through annual B2B subscriptions for measurement and analytics products, alongside data licensing for granular feeds and API-style access. Revenue is modular by use case and dataset, with higher-value enterprise contracts driven by broader data access, multi-product adoption, deeper integrations and larger geographic or channel coverage.
- Measurement and analytics subscriptions
- Annual SaaS subscriptions for audience, campaign and TV measurement products
- Data licensing and raw data feeds
- Licensed dataset access and feed delivery for enterprise analytics use cases
- Audience activation data
- Data licensing and activation-related commercial agreements
- Custom enterprise integrations and advanced deployments
- Contracted enterprise pricing tied to scope, geography and integration depth
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Ad Format
Competitors & alternatives
- Samba TV
Cross-screen TV measurement and audience intelligence platform.
- iSpot.tv
TV and streaming ad measurement and attribution software for enterprises.
- DISQO
Advertising measurement and consumer insights platform for brands and agencies.
- DoubleVerify
Adtech platform for media quality, measurement and optimisation.
- Integral Ad Science
Adtech platform for media quality measurement and verification.
Side-by-side comparisons
Subsidiaries & acquisitions
- ScorecardResearch
Audience measurement data collection service within the Comscore ecosystem.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into a Comprehensive Planning and Stewardship Workflow
Recorded impact score: 3.5/5
Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a national data integration partnership with datafuelX, a predictive analytics platform...
JIC Recertifies Comscore, iSpot, VideoAmp as TV Currencies
TV Measurement · Recorded impact score: 2/5
The U.S. Joint Industry Committee (JIC) has recertified measurement companies Comscore, iSpot, and VideoAmp as national currencies for the 2026-2028 term. This certification, which applies to the upcoming 2026-2027 broadcast TV season, is a vote of confidence in these companies' ability to serve as transactionable metrics for buying and selling TV advertising inventory. The JIC noted that this was its most comprehensive currency evaluation to date, assessing providers against buy- and sell-side requirements. The recertification underscores the ongoing shift towards cross-platform measurement and the growing acceptance of alternative currencies beyond traditional panels.
- Comscore, iSpot, and VideoAmp were recertified by the U.S. JIC for 2026-2028.
- The certification covers the 2026-2027 broadcast TV season.
AI Chatbot Shares Fragment Beyond ChatGPT, Comscore Data Shows
AI · Recorded impact score: 4/5
Comscore's Q2 2026 AI Intelligence Report reveals that AI chatbot usage is diversifying, with ChatGPT's share of prompts dropping from 70% to 50% between January and June 2026, while Gemini's share nearly doubled to 30% and Claude grew to 11%. Overall usage is expanding, with 35% of desktop and 29% of mobile users visiting an AI assistant in June 2026. Google AI Overviews are also more prevalent, appearing in 39.4% of desktop searches, up from 25.8% a year earlier. For publishers and marketers, this fragmentation necessitates multi-platform GEO strategies that track visibility and citations across various assistants. The report emphasizes that being sourced doesn't guarantee visibility, as Tripadvisor is sourced for 61% of travel queries but cited only 21%.
- ChatGPT's share of prompt volume fell from 70% to 50% between January and June 2026.
- Gemini's share nearly doubled from 17% to 30%, and Claude climbed from 2% to 11% in the same period.
Comscore Releases Q2 AI Intelligence Report 2026 and Announces Q2 2026 Financial Results
Recorded impact score: 3.5/5
Comscore has released its Q2 AI Intelligence Report 2026, highlighting the impact of AI-led consumer tools on the consumer journey. Additionally, the company announced it will report second quarter 2026 financial results on July 29, 2026, and has expanded its AI intelligence to measure sponsored chat advertising.
Comscore’s latest AI Intelligence Report Shows Competition Intensifying as Claude and Gemini Gain Ground on ChatGPT
Recorded impact score: 4/5
Comscore, a global leader in measuring and analyzing consumer behaviors, today released its Q2 2026 AI Intelligence Report, which shows that consumers are rapidly diversifying which AI assis...
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Questions about Comscore
What is Comscore?
Comscore is a B2B media measurement and analytics company that provides audience, campaign, TV and cross-platform measurement products.
Who uses Comscore?
Advertisers, media agencies, publishers, broadcasters, streaming platforms, marketers and enterprise analytics teams use Comscore.
How does Comscore make money?
It makes money mainly through annual software subscriptions and data licensing for measurement products, audience data and raw data feeds.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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