Market Research & Consumer Panel
Services and communities (like surveys and focus groups) used to generate proprietary first-party audience insights and market intelligence for brands.
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What is a Market Research & Consumer Panel?
Market Research agencies and Consumer Panels aggregate consumer opinions, behaviors, and preferences directly from structured surveys. These data assets are then licensed to brands and advertising agencies to inform marketing strategies, product development, and audience targeting.
Key Market Research & Consumer Panel Companies
LoopMe
Adtech platform for programmatic media, in-app monetisation and measurement.
Adwanted Group
Media workflow software, data and industry services for advertisers and publishers.
Adzymic
Creative orchestration and programmatic ad execution platform for brands and agencies.
Audience Town
Marketing analytics and activation platform for home builders.
Audience2Media
Adtech agency combining audience data, influencer tools and media buying.
Claritas
Marketing data, identity and activation platform for advertisers and agencies.
DOUGLAS Marketing Solutions
Retail media sales house for beauty brands within DOUGLAS.
Webedia
Digital media group combining publishing, advertising, creators and production.
Havas
Global communications group for media, creative and consultancy services.
Comscore
Cross-platform media measurement, audience analytics and advertising validation provider.
Sell on Amazon
Amazon’s seller portal for marketplace, fulfilment and advertising services.
Dynata
First-party panel and measurement platform for research and advertisers.
Kidoz
Privacy-first mobile adtech for children, teens and family audiences.
Lumen Research
Attention measurement and media optimisation for advertisers and agencies.
News Corp
Media conglomerate spanning publishing, data, and property marketplaces.
Beatgrid
Cross-media ad measurement platform using ACR and panel data.
Gemius
Adtech and media measurement platform for publishers, agencies and advertisers.
OnAudience
B2B audience data and cookieless identity platform for programmatic targeting.
PRophet
AI software for PR, media intelligence and influencer workflows.
Aonic
Gaming, adtech and survey rewards group.
SPIEGEL-Gruppe
German premium publisher monetising journalism through subscriptions, advertising and licensing.
Weischer
German cinema advertising specialist with media, research and ad operations services.
Ogury
Privacy-first adtech platform for targeting, activation and measurement.
Affinity
Adtech holding company spanning media monetisation and affiliate software.
Marfeel
Publisher analytics and optimisation software for digital media teams.
neuroflash
AI marketing content suite for creation, governance and optimisation.
Nielsen
Media measurement, ad intelligence, and content data provider.
Bazaarvoice
Commerce content software for reviews, syndication and creator marketing.
My Code
Multicultural media sales and marketing platform for brands and publishers.
Statista
Subscription market intelligence and statistics platform for business research.
Sundial Media Group
Cultural media owner monetising audiences through ads, events, sponsorships and content.
Reppublika Research & Analytics
Market research, panel data and ad measurement SaaS provider.
Stackline
Enterprise retail media and commerce software for brands and retailers.
Z.ai (also marketed as Zhipu AI / 智谱AI)
Chinese LLM developer selling APIs, AI agents and MaaS.
Bright Mountain Media
Integrated adtech, insights, agency and digital media platform.
BuiltWith
Technographic data platform for website intelligence, lead generation and APIs.
DataMoire
B2B campaign measurement platform combining analytics with survey-based insights.
GfK - An NIQ Company
Consumer intelligence and market measurement for enterprise decision-making.
Jellyfish
Global digital marketing agency with proprietary media and AI tools.
QuestionPro
B2B survey, research and experience management software platform.
Recruitics
Recruitment marketing platform and agency for enterprise hiring teams.
SimilarTech
Technographic intelligence software for prospecting and market research.
all eyes on screens
TV and video measurement, planning and activation platform.
Stagwell
Marketing holding company combining agencies, research, and SaaS tools.
Ziff Davis
Digital media and internet portfolio spanning publishing, commerce and subscriptions.
Circana
Retail, consumer and media measurement platform for enterprises.
Ibexa
Enterprise digital experience and orchestration software for multi-channel teams.
NRF
Retail trade association monetising media, events and industry intelligence.
SQREEM
Audience intelligence and programmatic activation platform for enterprise marketers.
Syno
B2B research platform for surveys, panels, audience data and insights.
Confiant
Ad security and quality software for programmatic advertising.
Kantar Media
Media measurement and audience analytics for advertisers and media owners.
Mintel
B2B market intelligence and consumer research subscription company.
Emerce
Dutch B2B digital media platform for marketing and commerce professionals.
Handelsblatt Media Group
German business media group spanning publishing, advertising, research and events.
Meltwater
B2B media intelligence and social analytics software platform.
On Device
Independent cross-media brand lift measurement for advertisers and agencies.
How Market Research & Consumer Panel fit into the ecosystem
Companies in Market Research & Consumer Panel often connect to adjacent categories such as media buying, inventory monetization, data, identity, measurement, infrastructure or commerce. Understanding these connections helps teams see where the category sits in the broader ecosystem.
Market structure and positioning
Polaris7 tracks the Market Research & Consumer Panel landscape by mapping relevant companies, their capabilities, positioning, partnerships, acquisitions and other market signals. This creates a structured view of how the category is evolving.