SurveyMonkey

SurveyMonkey operates a multi-product B2B SaaS model anchored in self-serve and enterprise survey software. It creates value by helping organisations design surveys and forms, distribute them across channels, collect responses, analyse results, and operationalise insights across research, HR, customer experience, and administrative workflows. The company extends this core workflow with adjacent products such as market research methodologies, respondent panel access, and application management, increasing account breadth and average contract value.

SurveyMonkey is a US-based B2B software company that provides cloud tools for survey creation, online forms, market research, respondent sourcing, and application management. Its products are used by business teams, researchers, marketers, HR teams, CX professionals, and enterprise administrators to collect structured feedback, run research studies, and manage data-collection workflows.

The company primarily makes money through tiered software subscriptions sold to individuals, teams, and enterprises, with additional revenue from its SurveyMonkey Audience panel on a pay-per-response basis. Following its acquisition by an investor consortium led by Symphony Technology Group, the business now operates as a private company, with value centred on its large installed base, strong brand recognition, enterprise governance features, and integrated research workflows.