SurveyMonkey
Survey and market research software for businesses and research teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SurveyMonkey Inc.
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Official website
- surveymonkey.com
What SurveyMonkey does
SurveyMonkey operates a multi-product B2B SaaS model anchored in self-serve and enterprise survey software. It creates value by helping organisations design surveys and forms, distribute them across channels, collect responses, analyse results, and operationalise insights across research, HR, customer experience, and administrative workflows. The company extends this core workflow with adjacent products such as market research methodologies, respondent panel access, and application management, increasing account breadth and average contract value.
Category differentiation
This is the business software platform for surveys, forms, and market research, not a consumer polling publisher or a standalone data broker. It competes more directly with survey, forms, and research software vendors than with full-service research agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SurveyMonkey is a US-based B2B software company that provides cloud tools for survey creation, online forms, market research, respondent sourcing, and application management. Its products are used by business teams, researchers, marketers, HR teams, CX professionals, and enterprise administrators to collect structured feedback, run research studies, and manage data-collection workflows. The company primarily makes money through tiered software subscriptions sold to individuals, teams, and enterprises, with additional revenue from its SurveyMonkey Audience panel on a pay-per-response basis. Following its acquisition by an investor consortium led by Symphony Technology Group, the business now operates as a private company, with value centred on its large installed base, strong brand recognition, enterprise governance features, and integrated research workflows.
Company news briefing
Briefing updated:
Following the launch of its automated market research solution, LaunchPad, SurveyMonkey has secured 40 number-one rankings in G2’s Fall 2026 reports, reinforcing its position in enterprise feedback mechanisms. Concurrently, recent industry studies highlighting customer preferences for human interaction—including a SurveyMonkey finding that 79% of Americans prefer human support over AI agents—provide critical consumer insights for brands navigating automation fatigue. These developments underscore the platform's ongoing role in capturing evolving consumer sentiment and delivering structured feedback.
Business model & monetisation
The company uses a tiered subscription model with free-to-paid conversion for self-serve users, paid team plans, and custom-priced enterprise contracts. Pricing scales by feature depth, user seats, governance, security, compliance, and usage limits. A second monetisation layer comes from SurveyMonkey Audience, where customers buy targeted respondents on a pay-per-response basis, with pricing influenced by audience criteria, survey length, and geography. The overall strategy combines recurring SaaS revenue with transactional research revenue.
- Self-serve survey and forms subscriptions
- Tiered SaaS plans
- Enterprise platform contracts
- Custom-priced SaaS subscriptions
- Respondent panel access
- Pay-per-response research purchases
- Application management workflows
- Subscription software
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- QuestionPro
B2B survey, research and experience management software platform.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Brands revive human-staffed phone lines amid AI fatigue
Customer Experience · Recorded impact score: 2/5
Amid growing consumer frustration with AI customer service, several direct-to-consumer brands like Sproos, Made In, and Trade Coffee are reintroducing human-staffed phone lines as a differentiator. A SurveyMonkey study found that 79% of Americans prefer human interaction over AI agents. These brands report increased customer loyalty and deeper insights into customer journeys through phone conversations. The trend highlights a backlash against over-automation and a strategic move to blend human touch with digital efficiency, with some brands even training staff to provide expert advice and sharing call insights with marketing teams.
- 79% of Americans strongly prefer interacting with a human over an AI agent (SurveyMonkey study).
- Sproos, a DTC showerhead brand, launched a human-staffed phone line on Sundays through Fridays, receiving about 30 calls per day.
EU AI Act Disclosure Rules Shape Customer Service Bot Decisions
Customer Experience / AI in Customer Service · Recorded impact score: 3/5
This CMSWire article examines how brands should determine when to use AI versus human agents in customer service, citing MIT research showing human-AI combinations often underperform the best human-only or AI-only systems. Consumer studies indicate a strong preference for humans in high-stakes interactions, but acceptance of AI for transactional tasks. The EU AI Act Article 50 transparency obligations, effective August 2, 2026, require clear disclosure when interacting with AI. The article argues that transparency, when done well, builds trust and can expand AI's role over time. It offers a framework based on friction, conditional preference, transparency, and frontline knowledge to guide where AI should handle interactions, emphasizing process redesign over simple task reassignment.
- EU AI Act Article 50 transparency obligations require clear disclosure when interacting with AI, effective August 2, 2026.
- MIT Center for Collective Intelligence reviewed 106 experiments and found human-AI combinations underperformed the best human-only or AI-only systems on average.
SurveyMonkey announces 40 #1 rankings in G2’s Fall 2026 reports
Recorded impact score: 3/5
SurveyMonkey announces 40 #1 rankings in G2’s Fall 2026 reports August 27, 2026
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Questions about SurveyMonkey
What is SurveyMonkey?
SurveyMonkey is a B2B cloud software platform for creating surveys and forms, running market research, sourcing respondents, and managing feedback workflows.
Who uses SurveyMonkey?
It is used by SMBs, enterprises, researchers, marketers, HR teams, CX teams, and institutions that need structured feedback or application intake workflows.
How does SurveyMonkey make money?
It makes money mainly from recurring software subscriptions and from pay-per-response fees for its SurveyMonkey Audience research panel.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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