Syno
B2B research platform for surveys, panels, audience data and insights.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- UAB Syno International
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Vilnius str. 35, Vilnius, Lithuania
- Company size
- 50–200
- Market role
- Data Provider / Broker
- Official website
- synoint.com
What Syno does
Syno operates a hybrid software-plus-services model. It offers a proprietary cloud platform as the infrastructure layer for survey programming, panel management, audience data capture, reporting and integrations, then layers managed research products on top for continuous tracking, pricing analysis, ad testing and custom insight workflows. Value is created by reducing fragmentation across research tools, respondent management and reporting, while monetisation comes from recurring access fees, ongoing subscriptions for tracking products and project or usage charges for fieldwork, sampling and specialist studies.
Category differentiation
Syno is a B2B market research and audience data platform, not a consumer app or a pure ad buying platform. It is closer to an insight-tech and panel management vendor than to a general-purpose CRM or DSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Syno is a Lithuania-based B2B market research and audience data company operating under the legal entity UAB Syno International. It provides a proprietary cloud platform that combines survey creation, panel management, audience measurement, data integration and analytics, alongside managed research services such as brand tracking, pricing studies, ad testing and eye-tracking surveys. Its customers appear to include enterprise insight teams, brand and marketing departments, agencies, publishers and research operations teams. The company makes money through a mix of software subscriptions, recurring tracking programmes, project-based research fees and usage-based fieldwork or sample costs. Its core value proposition is consolidating multiple research workflows and first-party audience data sources into a single platform environment, enabling clients to run studies, manage panels, collect behavioural data and access ongoing reporting from one vendor.
Business model & monetisation
Syno primarily monetises through SaaS subscriptions for its Syno Cloud platform and related research workflow tools. It adds recurring subscription revenue from continuous services such as brand tracking, project-based fees for standardised research modules such as pricing tests and ad studies, and usage-based charges tied to fieldwork, sample access, outreach volume and data collection. The commercial model therefore blends software licensing, subscription insight programmes and managed research services.
- Syno Cloud subscriptions
- SaaS platform licensing
- Continuous tracking programmes
- Recurring subscription or retainer
- Standardised research studies
- Project-based managed service fees
- Fieldwork, sample and outreach charges
- Usage-based pricing
- Custom research and targeting services
- Service fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Syno International, UAB
IAB vendor record: 1504
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 7, 8
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Data Analyst(Mid-Level) | Data, AI & Analytics | Vilnius | |
| Senior PHP Developer(Senior) | Engineering & Development | Vilnius | |
| Market Research Manager(Manager) | Marketing & Growth | Vilnius |
Explore company relationships
Questions about Syno
What is Syno?
Syno is a Lithuania-based B2B research technology company offering survey software, panel management, audience data capture, analytics and managed insight services.
Who uses Syno?
Its users include market research teams, brand and marketing departments, agencies, publishers, pricing teams and enterprise insight functions.
How does Syno make money?
Syno earns revenue from software subscriptions, recurring tracking programmes, project-based research studies and usage-based fieldwork or sample charges.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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