Syno

Syno operates a hybrid software-plus-services model. It offers a proprietary cloud platform as the infrastructure layer for survey programming, panel management, audience data capture, reporting and integrations, then layers managed research products on top for continuous tracking, pricing analysis, ad testing and custom insight workflows. Value is created by reducing fragmentation across research tools, respondent management and reporting, while monetisation comes from recurring access fees, ongoing subscriptions for tracking products and project or usage charges for fieldwork, sampling and specialist studies.

Syno is a Lithuania-based B2B market research and audience data company operating under the legal entity UAB Syno International. It provides a proprietary cloud platform that combines survey creation, panel management, audience measurement, data integration and analytics, alongside managed research services such as brand tracking, pricing studies, ad testing and eye-tracking surveys. Its customers appear to include enterprise insight teams, brand and marketing departments, agencies, publishers and research operations teams.

The company makes money through a mix of software subscriptions, recurring tracking programmes, project-based research fees and usage-based fieldwork or sample costs. Its core value proposition is consolidating multiple research workflows and first-party audience data sources into a single platform environment, enabling clients to run studies, manage panels, collect behavioural data and access ongoing reporting from one vendor.