Syno

Syno is a Lithuania-based B2B market research and audience data company operating under the legal entity UAB Syno International. It provides a proprietary cloud platform that combines survey creation, panel management, audience measurement, data integration and analytics, alongside managed research services such as brand tracking, pricing studies, ad testing and eye-tracking surveys. Its customers appear to include enterprise insight teams, brand and marketing departments, agencies, publishers and research operations teams. The company makes money through a mix of software subscriptions, recurring tracking programmes, project-based research fees and usage-based fieldwork or sample costs. Its core value proposition is consolidating multiple research workflows and first-party audience data sources into a single platform environment, enabling clients to run studies, manage panels, collect behavioural data and access ongoing reporting from one vendor.