Morning Consult
Consumer insights platform and research provider for enterprises.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 1025 F St NW, Suite 800, Washington, District of Columbia 20004, US
- Company size
- 201–500
- Market role
- Data Provider / Broker
- Official website
- morningconsult.com
What Morning Consult does
Morning Consult operates a hybrid B2B model combining proprietary data infrastructure, software delivery, and managed research. It continuously collects survey data at scale, converts that data into reusable analytics products, and sells access via enterprise subscriptions. It also monetises the same data asset and research capability through customised service engagements for clients needing bespoke studies, advisory outputs, or stakeholder-ready reporting. Value is created by turning ongoing survey collection into both scalable software revenue and higher-touch project revenue.
Category differentiation
Morning Consult is a B2B consumer insights and market research company, not a news publisher or a consumer-facing morning media app. It is closer to an always-on survey intelligence platform than to a generic social listening or CRM vendor.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Morning Consult is a US-based market intelligence company that sells consumer insights software and research services to enterprises, agencies, and strategy teams. Its core offering is an always-on intelligence platform built on a proprietary survey dataset refreshed through large-scale daily surveying across more than 40 markets. The company packages this data into dashboards, benchmarking tools, brand and reputation tracking, and AI-assisted query and reporting workflows. The business makes money through a hybrid model of recurring enterprise subscriptions and bespoke research engagements. Subscription products give clients ongoing access to analytics, dashboards, and AI interfaces, while managed services deliver custom studies, category analysis, pricing research, and thought leadership projects. Its customers are primarily enterprise insight, marketing, communications, and strategy functions rather than consumers.
Company news briefing
Briefing updated:
Morning Consult continues to advance its AI capabilities following the appointment of Chief Growth Officer Matthew Hammon, with brands actively deploying the company's AI Connector. This momentum is supported by the ongoing expansion of its Intelligence Platform and specialised AI Research Agents, which integrate with leading large language models to scale data-driven insights.
Business model & monetisation
Morning Consult monetises primarily through enterprise SaaS subscriptions for ongoing access to its Intelligence platform, dashboards, benchmarking, and AI-powered insight tools. It also earns revenue from premium software modules and embedded AI capabilities that accelerate querying, reporting, and workflow automation. A further revenue stream comes from managed research and advisory-style engagements, priced per project, scope, market coverage, or methodology. The overall model blends recurring software subscriptions with custom research fees.
- Enterprise intelligence platform subscriptions
- Software Subscription
- AI insight and automation modules
- Software Subscription
- Custom research engagements
- Service Fee
- Specialised solutions such as pricing, reputation, and thought leadership research
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- GWI
Consumer insights platform built on proprietary global survey data.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Amex Partners with Harry Styles for Fan Experiences
Brand Marketing · Recorded impact score: 2/5
American Express is expanding its music fandom strategy by partnering with Harry Styles on his 'Together, Together' tour and album, offering card members exclusive presale tickets, merchandise, album release events, and a global sweepstakes. The partnership includes album pop-ups across 16 cities and aligns with Styles' 30-show residency at Madison Square Garden. Amex has previously worked with artists like Olivia Rodrigo and Billie Eilish, aiming to deepen emotional connections with card members by leveraging fandom. Research cited shows 92% of music fans want deeper artist connections, and over 70% of engagement comes from Gen Z and millennials. The strategy focuses on authentic collaborations with artists' teams rather than simple logo placements.
- American Express partners with Harry Styles for his 'Together, Together' tour and album, offering card members exclusive presale tickets, merchandise, and pop-up events across 16 cities.
- The partnership includes a global sweepstakes across 26 countries to win tickets and a trip to see Harry Styles on tour.
Charting the Growth in Sports Betting
Recorded impact score: 5/5
New article from Morning Consult on sports betting statistics.
How Brands Are Putting Morning Consult’s AI Connector to Work
Recorded impact score: 3.5/5
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Director, Product Marketing(Director) | Marketing | Remote - United States | |
| SVP, Head of Sales - Morning Consult Intelligence(VP) | Business Development - Intelligence | Remote - United States | |
| Account Executive, EMEA Market Development (Founding Hire)(Senior) | Business Development - Intelligence | London, UK (Remote) | |
| Director, Marketing Strategy and Operations(Director) | Marketing | Remote - United States | |
| Product Manager(Mid-Level) | Product | Remote - United States |
Explore company relationships
Questions about Morning Consult
What is Morning Consult?
Morning Consult is a market intelligence company that provides always-on consumer survey data, analytics software, AI-assisted insight tools, and custom research services for businesses.
Who uses Morning Consult?
Its users are mainly enterprise insight teams, marketers, brand strategists, communications leaders, agencies, researchers, and executives that need ongoing market and brand intelligence.
How does Morning Consult make money?
It makes money through enterprise software subscriptions for its intelligence platform and AI tools, plus project-based fees for custom research and specialised advisory engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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