aytm (Ask Your Target Market)
Research platform with panel access, analytics and managed insight services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Umongous, Inc.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- United States
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- aytm.com
What aytm (Ask Your Target Market) does
aytm operates a hybrid research technology and services model. The platform provides businesses with software to design surveys, recruit respondents, analyse results, and distribute insights, while also monetising access to proprietary and partner sample supply. Alongside the self-serve platform, aytm offers managed and full-service research engagements for customers that want expert-led execution. Value is created by compressing the research workflow into a single system and reducing friction between survey design, sampling, analysis, and reporting.
Category differentiation
aytm is a business research platform and panel-based insights provider, not a general advertising platform or media buying tool. It is also distinct from standalone survey form builders because it combines sample sourcing, analytics, AI analysis, and managed research services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
aytm is a US-based market research software platform operated by Umongous, Inc. It combines survey authoring, respondent sourcing, analytics, qualitative AI analysis, ad and ecommerce testing, and reporting in one workflow. A core differentiator is its access to both proprietary and partner panels, including the owned PaidViewpoint panel, which supports sample recruitment and data collection at scale. The company sells primarily to business users such as market researchers, insights teams, brand managers, agencies, product teams, and enterprise research buyers. It generates revenue through a hybrid model that blends self-serve SaaS access, usage-based survey and sample pricing, and managed research services ranging from modular expert support to fully outsourced studies.
Business model & monetisation
aytm monetises through a blended pricing structure. Self-serve customers pay for software access and survey execution, with usage-based charges tied to variables such as sample size, incidence, targeting complexity, survey length, and respondent sourcing. The company also offers membership or enterprise-style packages that bundle platform features, collaboration, and reporting capabilities. Managed offerings such as Xpert Solutions, Full Service Solutions, and Flexible Service Solutions add project-based or customised service fees. Panel costs are embedded into sample and study pricing.
- Self-serve research platform access
- SaaS subscription or membership pricing
- Sample and survey execution
- Usage-based pricing tied to targeting, incidence, and completes
- Managed research services
- Project-based service fees
- Premium analytics, reporting, and collaboration features
- Tiered software packaging
- Proprietary panel supply through integrated studies
- Embedded sampling margin
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about aytm (Ask Your Target Market)
What is aytm?
aytm is a market research platform operated by Umongous, Inc. that combines survey creation, respondent sourcing, analytics, AI-assisted analysis, and managed research services.
Who uses aytm?
Its paying users are mainly market researchers, insights teams, brands, agencies, product teams, UX researchers, and enterprise research buyers.
How does aytm make money?
It earns revenue from software subscriptions or memberships, usage-based survey and sample pricing, and project fees for managed research services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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