PureSpectrum

PureSpectrum is a private US-based B2B research technology company that operates a global survey respondent marketplace and related research workflow tools. Its core platform allows agencies, enterprise insights teams, consultancies and research operations teams to source sample, launch and manage surveys, automate quota and targeting workflows, and analyse resulting research outputs. The company also provides respondent quality and fraud detection through PureScore, API-based integration for programmatic research operations, and a managed services layer for clients that want outsourced execution. The business generates revenue primarily from transaction-based pricing on completed survey responses rather than subscription fees, with additional income from managed services and adjacent data and insights products. Its proposition centres on transparent pricing, supplier visibility, global respondent access, and workflow automation. Acquisitions including Inteligx, Instant Insights and Dalia Technology suggest a strategy of broadening service coverage, expanding supply liquidity and adding research analytics capabilities.