Alida

Alida sells enterprise software that allows companies to build proprietary research communities, collect ongoing feedback, and convert that feedback into operational insights. It creates value by combining participant recruitment and profiling, study execution, analytics, and workflow support in one platform, reducing reliance on fragmented research tools and external panel processes. Revenue is generated primarily through recurring software subscriptions, with additional services revenue from onboarding, integration, and managed programme support.

Alida is a Canadian enterprise software company that provides a customer insights and customer experience platform centred on insight communities, participant management, research execution, and analytics. Its platform helps organisations recruit and manage verified participant communities, run surveys and research programmes, and analyse qualitative and quantitative feedback with embedded AI. The company primarily serves enterprise research, customer experience, product, UX, and insights teams.

The business model is mainly subscription SaaS, supplemented by professional and managed services for implementation, integration, administration, and ongoing programme support. Its commercial positioning sits between traditional survey tools and broader customer experience suites, with differentiation in community-based first-party data collection and continuous feedback programmes built around verified participants.