Medallia
Enterprise software for experience management and customer insight workflows.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Medallia, Inc.
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Official website
- medallia.com
What Medallia does
Medallia operates a B2B enterprise SaaS model. It provides a central experience management platform and adjacent modules for analytics, orchestration, conversational engagement, contact centre optimisation and research. Customers embed the software into operational workflows, connect it to enterprise systems and use it to capture signals, analyse journeys and trigger actions. Value is created through unified experience data, workflow activation and cross-functional deployment across large enterprises, which supports expansion within existing accounts.
Category differentiation
Medallia is an enterprise experience management software company, not a media, advertising or consumer survey app business. It is closest to Qualtrics and InMoment rather than adtech analytics vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Medallia is a US enterprise software company focused on experience management. Its core platform captures customer, employee, behavioural and operational signals, unifies them into a single experience data layer, and applies analytics, workflow automation and messaging tools to help organisations measure and improve customer and employee outcomes. The portfolio also includes contact centre coaching and callback tools, market research products, and journey orchestration capabilities. The company makes money primarily through enterprise SaaS subscriptions sold to large organisations under multi-year contracts, often with pricing tied to data volumes, seats and selected modules. Its buyers are enterprise teams in customer experience, contact centres, marketing, operations, employee experience and research functions rather than consumers.
Company news briefing
Briefing updated:
Following its acquisition by a Blackstone-led consortium and a $5 billion write-down by Thoma Bravo, Medallia has completed a recapitalisation that reduces its debt by over 60% and secures $150 million in new capital. These funds will accelerate engineering for conversational and agentic AI, supporting the general availability of its Frontline-Ready AI™ suite. Operationally, Medallia continues to expand its ecosystem, securing a new connected listening partnership with Santalucía and integrating its Concierge messaging solution directly into its central documentation portal.
Business model & monetisation
Medallia primarily monetises through subscription-based enterprise software contracts. Its stated pricing logic centres on Experience Data Record volume, combined with user licences, selected modules and bundled platform capabilities. Revenue is also likely supported by implementation and deployment services, with upsell from additional products such as contact centre tools, orchestration, conversational messaging and research modules. Contracts are typically customised and multi-year.
- Experience management platform subscriptions
- Software Subscription
- Add-on module subscriptions for orchestration, contact centre and messaging
- Software Subscription
- Market research and panel-based software products
- Software Subscription
- Implementation and deployment services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Contentsquare
Digital experience analytics platform for web and mobile teams.
- QuestionPro
B2B survey, research and experience management software platform.
- Qualtrics
Enterprise SaaS for experience management, feedback analytics and workflow action.
- Pendo
Product experience software for analytics, guidance, feedback, and planning.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Medallia 2026 H2 Product Release: From Signals to Action
Recorded impact score: 2/5
Frontline-Ready AI already powers how you Analyze and Assist today. This new release makes both sharper, and highlights where we're headed next: Automate.
Medallia Named the Only Leader in Newest Customer Feedback Management and Analytics Evaluation
Recorded impact score: 4/5
Medallia announced it has been named the only leader in the newest Forrester Wave for Customer Feedback Management and Analytics, as featured in the newsroom announcements.
Santalucía Creates Connected Listening Ecosystem to Better Capture and Act on Customer and Employee Feedback through Medallia
Recorded impact score: 5/5
September 3, 2026 – Santalucía Creates Connected Listening Ecosystem to Better Capture and Act on Customer and Employee Feedback through Medallia
Medallia adds Concierge product documentation to its portal
Recorded impact score: 3/5
Medallia has added a new product documentation page for 'Concierge', an intelligent text and in-app messaging solution, now available at docs.medallia.com/en/concierge. Previously, Concierge was linked externally to help.zingle.me; now it is integrated into the Medallia documentation portal.
Medallia Launches Frontline-Ready AI for Enterprises
Customer Experience (CX) / Voice of Customer (VoC) · Recorded impact score: 3/5
Medallia, Inc. announced the general availability of its Frontline-Ready AI™ capabilities designed to move generative AI from proof-of-concept into large-scale enterprise production. The company says more than 40% of its top 300 enterprise customers — representing over $200M in software ACV — have enabled generative AI features within 12 months. New capabilities (Smart Response, Intelligent Summaries, Smart Topic Builder, Root Cause Assist) deliver measured productivity gains: 80% annual time savings for frontline teams using Smart Response, 400% average time savings from Intelligent Summaries, 5x faster topic discovery and 6x faster model auditing with Smart Topic Builder, and near-real-time insights replacing three months of manual analysis via Root Cause Assist. Medallia emphasizes enterprise governance (AI legal agreements, sandboxes) and has expanded GenAI language support to German and French in addition to English and Spanish.
- Medallia announced general availability of Frontline-Ready AI™ capabilities.
- More than 40% of Medallia’s top 300 enterprise customers — representing more than $200M in software ACV — have enabled generative AI within 12 months.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Principal Architect, AI-Native Platform Transformation(Principal) | Engineering | Tysons Corner, VA, United States | |
| Principal Engineer, Context & Knowledge Systems(Principal) | Engineering | Buenos Aires, Argentina | |
| Principal Product Manager, AI Platform(Principal) | Product Management | Pleasanton, CA, United States |
Explore company relationships
Questions about Medallia
What is Medallia?
Medallia is an enterprise software company that helps organisations capture experience signals, analyse them and trigger actions across customer, employee and service workflows.
Who uses Medallia?
Its users are mainly large enterprises, including customer experience teams, contact centre leaders, marketing operations teams, employee experience teams and research departments.
How does Medallia make money?
It makes money primarily through enterprise SaaS subscriptions, usually priced through customised contracts based on data volumes, user access and selected modules, plus some implementation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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