Medallia

Medallia operates a B2B enterprise SaaS model. It provides a central experience management platform and adjacent modules for analytics, orchestration, conversational engagement, contact centre optimisation and research. Customers embed the software into operational workflows, connect it to enterprise systems and use it to capture signals, analyse journeys and trigger actions. Value is created through unified experience data, workflow activation and cross-functional deployment across large enterprises, which supports expansion within existing accounts.

Medallia is a US enterprise software company focused on experience management. Its core platform captures customer, employee, behavioural and operational signals, unifies them into a single experience data layer, and applies analytics, workflow automation and messaging tools to help organisations measure and improve customer and employee outcomes. The portfolio also includes contact centre coaching and callback tools, market research products, and journey orchestration capabilities.

The company makes money primarily through enterprise SaaS subscriptions sold to large organisations under multi-year contracts, often with pricing tied to data volumes, seats and selected modules. Its buyers are enterprise teams in customer experience, contact centres, marketing, operations, employee experience and research functions rather than consumers.