Qualtrics

Qualtrics operates a B2B SaaS model built around a central experience management platform and modular solution suites. It creates value by helping organisations gather structured and unstructured experience data, convert it into analytics and operational insight, and automate actions that improve customer retention, employee engagement, product decisions and service performance. The model benefits from enterprise-wide land-and-expand dynamics, where an initial department deployment can extend into additional functions and modules.

Qualtrics is a US enterprise software company providing a cloud-based experience management platform used to collect, analyse and act on customer, employee, product and research data. Its XM Platform combines survey inputs, behavioural signals, conversational data and workflow automation to help organisations measure sentiment, identify friction, predict outcomes and trigger operational responses across customer experience, employee experience and market research use cases.

The business primarily sells subscription software to enterprises and professional teams such as CX, HR, insights, digital and contact centre functions. Revenue is generated through recurring SaaS contracts, with pricing typically customised by module, usage, user volume and feature tier, alongside implementation, integration and advanced analytics add-ons. Qualtrics has broadened its capabilities through acquisitions in conversational analytics, orchestration and healthcare experience data.