Customer Experience (CX) / Voice of Customer (VoC)
Survey and feedback platforms actively used for capturing post-action sentiment, user feedback, and broad customer experience metrics.
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What is a Customer Experience (CX) / Voice of Customer (VoC)?
Customer Experience (CX) / Voice of Customer (VoC) describes a group of companies and products that play a specific role in the digital ecosystem. Polaris7 tracks this segment through its market ontology, company graph and signal intelligence layer.
Key Customer Experience (CX) / Voice of Customer (VoC) Companies
FirstHive
Enterprise AI CDP for data unification and activation.
Acquia
Enterprise Drupal-based digital experience and marketing platform provider.
PRophet
AI software for PR, media intelligence and influencer workflows.
Thrive Internet Marketing Agency
Digital marketing agency with local marketing software for businesses.
Emplifi
Enterprise SaaS for social marketing, commerce and customer care.
Amplitude
B2B product analytics and experimentation software for digital teams.
REES46
Ecommerce marketing SaaS for personalisation, messaging and customer data.
SOCi
Multi-location marketing software for enterprise brands and franchises.
Birdeye
Multi-location customer experience and reputation management SaaS platform.
QuestionPro
B2B survey, research and experience management software platform.
Axivate Capital
Dutch investment holding company focused on media, SaaS and marketplaces.
Syndigo
Enterprise SaaS for product data, syndication and commerce content.
Everyday Health
Digital health publisher monetising audiences through healthcare advertising.
Ochatbot
Conversational AI and CRO software for e-commerce teams.
Olo
Restaurant commerce software for ordering, payments, marketing, and guest data.
Comcast Technology Solutions
Enterprise video, advertising and communications technology from Comcast.
Contentsquare
Digital experience analytics platform for web and mobile teams.
VWO
B2B SaaS platform for experimentation, analytics and personalisation.
Porch Group
Home lifecycle platform spanning software, marketplace, data and media.
ProProfs
Multi-product SaaS suite for training, support, feedback and business workflows.
Reputation
Enterprise SaaS for reputation, listings and customer experience management.
American Express
Closed-loop payments network, card issuer and commerce media platform.
Colruyt Group
Belgian omnichannel retailer with consumer commerce and adjacent B2B services.
Gainsight
Enterprise software for customer success, product adoption and education.
JD Power
Automotive data, analytics and CX software for enterprise buyers.
Konnect Insights
Enterprise SaaS for omni-channel CX intelligence and social listening.
MEDIA CENTRAL
Retail marketing group combining print distribution, retail media and planning software.
FullStory
Behavioural analytics and session replay software for digital teams.
SiriusXM
Subscription audio platform with advertising and specialist data services.
TransUnion
Enterprise data, identity, risk and marketing analytics provider.
Uberall
Multi-location marketing software for listings, reviews, social and local visibility.
contentbird
Content operations software for planning, producing and optimising marketing content.
EventMobi
B2B event management software for in-person, virtual, and hybrid events.
Omneo
Retail SaaS for unified customer profiles, loyalty and clienteling.
Pendo
Product experience software for analytics, guidance, feedback, and planning.
FTC
US regulator for consumer protection and competition enforcement.
Harmonic
Broadband access software for cable and fibre operators.
Mozilla
Privacy software and web media products under non-profit ownership.
Okendo
Shopify-focused customer marketing software for ecommerce brands.
Randstad Deutschland
German staffing, recruitment and workforce management subsidiary of Randstad.
DEFACTO X
German CRM and dialogue marketing agency group.
Marqii
Restaurant SaaS for listings, menus, reviews, and local search.
SurveySparrow
B2B survey and experience management software for feedback workflows.
Appfigures
Mobile app analytics and app store intelligence software.
NerdWallet
Personal finance publisher and comparison marketplace for consumers and SMBs.
Workday
Cloud ERP and HCM software for large enterprises.
accessiBe
B2B web accessibility software and compliance services provider.
Amazon Web Services (AWS)
Cloud infrastructure, platform and AI services for enterprises and developers.
Glassbox
Digital experience analytics software for web and mobile journeys.
Koelnmesse
Trade fair operator monetising exhibitions, exhibitor services and venue media.
Survicate
B2B survey and customer feedback software for multi-channel insights.
Apptopia
Mobile app intelligence platform for investors, brands and analysts.
Features.Vote
Product feedback, roadmap and changelog SaaS for software teams.
Greenway Health
Ambulatory healthcare software for EHR, billing and patient engagement.
Koelnmesse
Operates trade fairs, venues and event marketing services.
Otto Wilde Grillers
Premium modular outdoor kitchens and grills sold directly to consumers.
Polly
Embedded employee engagement and polling software for workplace platforms.
HUK-COBURG
German mutual insurer focused on motor and personal lines.
Nahdi Medical Company
Saudi pharmacy retailer with omnichannel commerce and clinic services.
Teamland
Corporate AI training and managed team-building programmes.
Aura
Consumer subscription platform for identity, privacy and family digital safety.
Breitling
Swiss luxury watchmaker selling premium watches through omnichannel retail.
Jack Henry
Banking software and payments infrastructure for banks and credit unions.
Smilejet
B2B SaaS for feedback, UX analytics and form building.
Sonova
Global hearing-care group selling devices, implants and audiology services.
Flo
Consumer reproductive health app with subscription-led cycle and pregnancy tracking.
LOTTO Hamburg
Official state lottery operator for Hamburg.
Trustio
Swedish SaaS platform for verified e-commerce customer reviews.
How Customer Experience (CX) / Voice of Customer (VoC) fit into the ecosystem
Companies in Customer Experience (CX) / Voice of Customer (VoC) often connect to adjacent categories such as media buying, inventory monetization, data, identity, measurement, infrastructure or commerce. Understanding these connections helps teams see where the category sits in the broader ecosystem.
Market structure and positioning
Polaris7 tracks the Customer Experience (CX) / Voice of Customer (VoC) landscape by mapping relevant companies, their capabilities, positioning, partnerships, acquisitions and other market signals. This creates a structured view of how the category is evolving.