Amazon Web Services (AWS)
Cloud infrastructure, platform and AI services for enterprises and developers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Amazon Web Services
- Entity type
- COMPANY
- Founded
- 2002
- Headquarters
- United States
- Company size
- >5,000
- Market role
- B2B SaaS Provider
- Official website
- aws.amazon.com
What Amazon Web Services (AWS) does
AWS operates a hyperscale cloud platform that provides on-demand infrastructure, managed software services and developer tooling to business customers. It creates value by abstracting computing, storage, data management, AI and application infrastructure into standardised services that customers can provision quickly, scale elastically and integrate across a single ecosystem. Revenue compounds as customers add more workloads, consume more resources, adopt higher-level managed services and buy third-party software through the AWS commercial layer.
Category differentiation
Amazon Web Services is Amazon’s cloud infrastructure and enterprise platform business, not Amazon’s consumer retail marketplace or advertising sales division. It competes with other hyperscale cloud providers rather than with pure-play SaaS vendors in a single application category.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Amazon Web Services is the cloud infrastructure and platform business of Amazon.com, operating a large-scale portfolio of compute, storage, data, AI, marketplace, communications and privacy-preserving collaboration services. Its products serve developers, enterprises, IT teams, data teams and customer operations teams, with a strong orientation towards B2B software and cloud infrastructure consumption. AWS generates revenue primarily through usage-based billing for infrastructure and managed services, supplemented by software subscriptions, enterprise support, and commissions from third-party software sold through AWS Marketplace. It sells to enterprise customers directly and through partners, and it has explicit relevance across general enterprise IT as well as advertising, media and data collaboration through products such as AWS Clean Rooms.
Company news briefing
Briefing updated:
Amazon Web Services reported strong Q2 2026 financial results with revenue growing 37% year-over-year to $42.2 billion, driven by accelerated enterprise demand for artificial intelligence and proprietary microchips. Expanding its ecosystem, AWS integrated managed OpenAI agents on Bedrock and signed a strategic collaboration agreement with Braze to scale generative AI customer engagement capabilities. Additionally, AWS released the open-source Strands Decider 2B model to support low-cost, calibrated decisions for agentic workflows.
Business model & monetisation
AWS monetises mainly through pay-as-you-go consumption pricing tied to compute, storage, data transfer, service usage and performance tiers. It also generates revenue through recurring software-style charges for managed services, premium enterprise support, and marketplace take-rates or commissions on third-party software sold and deployed through AWS Marketplace. This is a blended cloud infrastructure, platform subscription and transactional marketplace model.
- Cloud infrastructure consumption
- Usage-based billing for compute, storage, networking and related services
- Managed platform and software services
- Recurring and metered charges for higher-level cloud services
- Generative AI services
- Managed AI platform usage and associated infrastructure consumption
- Third-party software marketplace
- Commission and transaction-based take-rate from marketplace sales
- Enterprise support
- Premium support plans and service tiers
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Shopfully GmbH
IAB vendor record: 1113
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 3
- Declared special feature IDs
- 1, 2
Products & market categories
Competitors & alternatives
- CoreWeave
AI-native GPU cloud for training and inference at scale.
- IBM
Enterprise cloud, AI, security and consulting provider.
- Snowflake
Managed enterprise data cloud for analytics, sharing, AI, and clean rooms.
- Nebius
AI cloud infrastructure for training and serving models.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AWS Launches 'Built Together' Community Program for Data Centers
Infrastructure · Recorded impact score: 2/5
Amazon Web Services (AWS) has announced new initiatives to counter criticism over its data center expansion in the U.S., including a $1 billion investment over five years for community programs focusing on education, workforce training, energy efficiency, water conservation, and local infrastructure. Additionally, AWS introduced the 'Amazon Data Center Commitment' with pledges on energy, water, transparency, and employment, and has ceased using non-disclosure agreements (NDAs) with government agencies for new projects. CEO Matt Garman addressed data center 'myths', citing that generators run only about 10 hours per year and that water consumption is 0.5% of industrial use, while highlighting over $1 billion in community contributions in the past three years. These actions come amid over 100 proposed moratoriums on data centers across the U.S.
- AWS invested over $1 billion in communities with data centers over five years.
- AWS stopped using nondisclosure agreements with government agencies for new data centers.
Braze and AWS Sign Strategic Collaboration Agreement
Partnership · Recorded impact score: 4/5
Braze, a leading customer engagement platform, announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) at its Forge 2026 conference. The collaboration aims to expand generative AI capabilities, deepen industry innovation, and help brands derive more value from their investments in both Braze and AWS. Key initiatives include integrating Amazon Bedrock into BrazeAI Agent Console™ for AI-powered customer engagement, expanding availability on AWS infrastructure in Asia Pacific regions (Japan and South Korea), and growing procurement through AWS Marketplace. Braze reports significant scale, processing 25.8 trillion data points and 10.2 trillion API calls in 2025. The agreement also builds on Braze's AWS Competency designations across retail, media, travel, and other verticals, with a focus on vertical-specific solutions. Notable customer Bundesliga plans to leverage the expanded collaboration for enhanced fan experiences.
- Braze signed a Strategic Collaboration Agreement (SCA) with AWS at Forge 2026 conference.
- Braze integrates Amazon Bedrock into BrazeAI Agent Console™ for AI-powered customer engagement.
OpenAI launches reusable Codex cloud environments
AI · Recorded impact score: 4/5
At its Dev Day, OpenAI announced new capabilities for its software engineering agent Codex, including reusable cloud development environments accessible from any device. These environments are more persistent and configurable, allowing faster task startup and shared team workspaces. The updated Codex CLI supports voice commands, and a new /agents view helps delegate and track tasks. Codex can now be integrated into code review within the ChatGPT desktop app, enabling summaries and feedback on GitHub and GitLab. Additionally, OpenAI introduced Codex Security Cloud for repository scanning and fix preparation, leveraging models from its Daybreak Blue initiative. API updates include a Decisions API using Luna and an updated Agents API with computer use and AWS Bedrock integration.
- OpenAI announced reusable cloud environments for its engineering agent Codex at Dev Day.
- The Codex CLI update adds voice commands for starting and directing tasks.
Noma Named Gartner Market Shaper for Agent Security
AI Security · Recorded impact score: 2/5
Noma, an enterprise AI and agent security platform, has been recognized as a Market Shaper in the Gartner Emerging Market Quadrant for AI Application Security – Startup Vendors. The company is placed in the quadrant Gartner defines as 'Full-Spectrum, Context-Aware Agentic Security,' which focuses on analyzing AI agents' behaviors, aligning intent with runtime actions, and detecting deviations. Noma's platform provides coverage across endpoint, SaaS, and cloud agents, a unified control plane (AI Constitution), runtime context engine, and flexible enforcement through integrations with gateways and platforms. The recognition follows Noma's previous Cool Vendor designation and inclusion in multiple Gartner research reports. Noma is deployed on over 2.6 million endpoints and serves Fortune 500 and Global 2000 enterprises. Databricks is both a strategic partner and an early investor.
- Gartner named Noma a Market Shaper in the Emerging Market Quadrant for AI Application Security (Startup Vendors).
- Noma's placement is in the 'Full-Spectrum, Context-Aware Agentic Security' quadrant.
AWS Secures NATO-Wide Approval for Restricted Workloads
Infrastructure · Recorded impact score: 2/5
Amazon Web Services (AWS) has become the first cloud provider to receive NATO-wide approval to handle NATO RESTRICTED classified information. This clearance allows NATO bodies, defense industry partners, and member states to use authorized AWS services for workloads involving this classification level, provided the AWS region is located within a NATO member state. The approval is based on compliance with NATO directive D32, with technical capabilities evaluated by Spain's National Cryptographic Centre. This move enables a common, pre-vetted security foundation across NATO members, potentially reducing national accreditation efforts and accelerating cloud adoption for defense and public sector customers. AWS currently operates 15 regions in NATO countries, seven in continental Europe. This approval reflects NATO's increasing reliance on commercial cloud infrastructure while maintaining strict security standards.
- AWS is the first cloud provider to receive NATO-wide approval for handling NATO RESTRICTED information.
- The approval is based on compliance with NATO directive D32 and was assessed by Spain's National Cryptographic Centre.
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Questions about Amazon Web Services (AWS)
What is Amazon Web Services (AWS)?
AWS is Amazon’s cloud computing business, providing infrastructure, data, AI and platform services to organisations and developers.
Who uses Amazon Web Services (AWS)?
AWS is used by enterprises, developers, infrastructure teams, data teams, AI engineers, IT buyers and customer service organisations.
How does Amazon Web Services (AWS) make money?
AWS makes money through usage-based cloud billing, managed service charges, enterprise support plans and commissions from AWS Marketplace transactions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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