Syndigo

Kurz vor Ende der Bewerbungsphase: Unsere Digital-Masterclass-Tipps 2022

OMR published a guide to its Digital Masterclasses focused on e‑commerce, a week of 45‑minute sessions running 7–10 November 2022 (applications open until 18 October; confirmations by 25 October). Presented with partner Asana, the program lists multiple masterclasses covering post‑purchase customer experience (HEY MARLY & Alaiko), D2C logistics and internationalization (examples and case studies from Primal State Performance, Freeletics, Your Super, Scayle, Ravensburger), PIM and DAM implementation at bofrost* with 4ALLPORTAL, product detail & conversion strategies (Syndigo), marketplace operations (Channel Pilot Solutions), retail media full‑funnel capabilities (OTTO Advertising using first‑party data), checkout and payment optimization (Mollie), IBM iX strategy sprints, Salesforce State of Commerce insights, warehouse/WMS optimization, and sessions from Sitecore, Squarespace, Neocom and Tamaris among others.

Facebook Growing Slow In Europe; Twitter Adds New Targeting Options

AdExchanger’s June 11, 2015 roundup highlights notable shifts in advertising platforms and related markets. Facebook continues to grow internationally with Europe identified as its slowest-growing region, while Asia remains fastest, and international ad revenue accounted for 51% of Facebook’s ad revenue in Q1. Twitter introduces installed-app targeting for mobile marketers, enabling campaigns to reach users based on apps on their devices, with Acorns testing the approach. Rubicon Project faces scrutiny over self-reported results; a WSJ report contrasts 2010 profitability claims with 2011 revenue of $37.1 million and a net loss of $15.4 million. Quantcast appoints Stephen Collins to run its financials; Collins has prior experience overseeing DoubleClick’s finances pre-IPO and was CEO of Bazaarvoice during an FTC lawsuit re PowerReviews. Spotify’s funding round values the company at $8.5 billion, with paid subscribers up 33% since late 2014, as it expands its content and faces competition from Apple’s new music streaming service.

Ad Net Pulse 360 Rumored To Be Shutting Down

AdExchanger reported on April 30, 2013 that Pulse 360, a Getzville, New York–based advertising network and subsidiary of Seevast Corp., was on the brink of shutdown after a company-wide layoff. Before the layoffs, Pulse 360 employed about 75 people and maintained 100–200 publisher partners, including MSNBC.com, CNN.com, ABCNews.com, Cox Media, and USAToday, with an estimated 300–500 customers. Web traffic to Pulse360.com declined sharply, dropping from 124.7 million views in January to 19.2 million in March according to Quantcast; calls to the main line went to voicemail and the site’s client services and inquiries pages were deactivated. Financial strains were noted, with M&T Bank terminating Pulse 360’s line of credit and seizing bank accounts; the NYC office had already closed, and former CEO Jaan Janes left for Yieldbot. Management attributed restructuring to FTC regulatory changes affecting how publishers sell inventory themselves. Pulse 360 is part of Seevast, whose holdings include Kanoodle and Syndigo.