Akeneo: The Product Experience Company

Greener Business via App Economy & Sharing

The article collects five industry voices on sustainability across e-commerce, ad creation, and IT infrastructure. Kristin Naragon (Akeneo) highlights upcoming digital product passport requirements in 2027 and consumer demand for detailed product information. Alexander Laubert (Lakeside) urges real-time telemetry to optimize sustainable IT, extending lifecycle and energy efficiency. Henner Heistermann (Nitrobox) advocates a shift to service‑oriented models with lifecycle responsibility and Pay‑per‑Use pricing. Magdalena Pawlitko (Piwik PRO) argues for a leaner digital footprint by streamlining the online journey and using advanced analytics. Christian Zimmer (Teads) points to CO2 from programmatic advertising—about 215,000 tonnes/month across major markets, versus 1.5 tonnes for a Frankfurt–NY flight—and calls for better emission data and actions. The piece ends by promoting Zimmer’s guest post on sustainable and efficient marketing.

81% Abandon Online Purchases Over Product Information

AKeneo conducted a cross-country study on online shopping behavior, surveying 3,500 consumers across seven European markets about why purchases fail despite a product matching buyers' needs. The study finds 81% of respondents have abandoned a purchase due to insufficient or faulty product information. Shaped around transparency, quality, and sustainability, respondents in Europe increasingly demand accurate, consistent product data; German buyers, in particular, place high importance on certificates and quality seals (55%) and environmental considerations (54%). When evaluating products, consumers trust information from marketplaces (25%), specialist retailers (23%), and retailer websites or online price-comparison pages (22%). The research also shows that 81% research online before buying, and 53% would return an item if information were not satisfactory. Finally, about half of respondents in Germany (53%), France (46%), and the UK (37%) would pay a 10%+ premium for precise product details, according to Tobias Schlotter of Akeneo.