Akeneo: The Product Experience Company
PIM and product experience SaaS for enterprise commerce teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Akeneo S.A.S.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- France
- Company size
- 201–500
- Market role
- Media Sales House
- Official website
- akeneo.com
What Akeneo: The Product Experience Company does
Akeneo operates a recurring-revenue B2B SaaS model built around product data management for commerce organisations. It creates value by helping enterprises centralise product information, improve data quality, onboard supplier content, automate enrichment and syndicate consistent product data across multiple channels. The platform becomes embedded in catalogue operations and adjacent commerce workflows, which supports retention and expansion through additional modules, integrations and larger deployment scopes.
Category differentiation
Akeneo is a B2B product information and product experience software vendor, not an e-commerce marketplace or consumer retail brand. It is distinct from DAM-only or CRM-only vendors because its core role is governing and activating structured product content.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Akeneo S.A.S. is a private French B2B software company that sells Product Information Management and broader product experience software to retailers, brands, manufacturers and distributors. Its core platform, Akeneo Product Cloud, centralises product data, enriches and validates catalogue content, and distributes that content across commerce and marketing channels. The company operates as a MarTech and commerce-enablement vendor, with particular strength in managing complex product catalogues and supplier data workflows. Akeneo generates revenue primarily through recurring SaaS subscriptions for its Product Cloud, Akeneo PIM and related modules such as Supplier Data Manager. It expands account value through modular add-ons, enterprise plans, integrations and partner-led implementations. Its buyers are commerce, product, merchandising and marketing teams that need a single source of truth for product content across e-commerce, marketplaces, mobile, social and other owned or unowned channels.
Business model & monetisation
Akeneo monetises through subscription-based SaaS licensing for Akeneo Product Cloud, Akeneo PIM and related modules. Pricing scales by deployment scope, feature depth, product catalogue complexity and enterprise requirements. Additional revenue comes from modular add-ons such as Supplier Data Manager, ecosystem integrations and partner-led implementation or services attached to enterprise contracts.
- Product Cloud subscriptions
- Software Subscription
- Akeneo PIM subscriptions
- Software Subscription
- Supplier Data Manager and other add-on modules
- Software Subscription
- Partner-led implementation and related services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Syndigo
Enterprise SaaS for product data, syndication and commerce content.
- Salsify
Commerce software for product content management and syndication.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Akeneo: The Product Experience Company
What is Akeneo: The Product Experience Company?
It is a private B2B SaaS company that provides product information management and product experience software for commerce organisations.
Who uses Akeneo: The Product Experience Company?
Retailers, brands, manufacturers, distributors, and their e-commerce, product, merchandising, procurement and marketing teams use it.
How does Akeneo: The Product Experience Company make money?
It earns recurring revenue from SaaS subscriptions for Product Cloud, PIM and add-on modules, plus related enterprise services and partner-led implementations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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