Sales Layer
PIM software for managing and distributing product catalogue data.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- C/ del Cronista Carreres, 11, Ciutat Vella, 46003 València, Valencia
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- saleslayer.com
What Sales Layer does
Sales Layer operates a B2B SaaS model built around product information management. It creates value by acting as the operational system of record for product catalogues, helping customers centralise product data, improve data quality, enrich content, and syndicate channel-ready information across commerce and internal systems. Adjacent modules such as connector tooling, AI workflow automation, and AI-access infrastructure increase platform utility, support expansion within accounts, and strengthen retention.
Category differentiation
Sales Layer is a B2B PIM software vendor, not a sales enablement platform, CRM, or advertising technology company. Its core function is managing and syndicating product catalogue data rather than running commerce transactions directly.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sales Layer is a Spanish B2B software company that sells a cloud-based product information management platform. Its core platform centralises product data and digital assets, applies governance and enrichment workflows, and distributes catalogue content to websites, marketplaces, distributors, procurement tools, and internal systems. The company also offers connector infrastructure, AI-assisted enrichment and localisation, and an MCP server that exposes catalogue data to AI and automation tools. The business serves organisations with complex product catalogues, particularly manufacturers, distributors, ecommerce teams, product managers, marketers, and IT teams. Revenue is generated primarily through recurring SaaS subscriptions, with pricing tailored by user access, plan configuration, and enterprise requirements. The commercial value proposition is faster catalogue operations, more consistent product data, and reduced manual integration work across sales channels.
Company news briefing
Briefing updated:
Sales Layer has expanded its Product Information Management (PIM) capabilities by integrating a GS1 Connector in collaboration with Qmica to streamline global data compliance. The company continues to operate under its established leadership team, including CEO Álvaro Verdoy and CPO Iban Borràs, supported by a structured board of advisors. Additionally, the firm is prioritising B2B e-commerce growth through enhanced localisation strategies, such as regionalised pricing and SEO optimisation, to improve market alignment across international territories.
Business model & monetisation
Sales Layer monetises through recurring SaaS subscriptions for its PIM platform. The provided product data indicates pricing is mainly seat-based, with monthly or annual billing, a free trial, custom plan configurations, and quote-based enterprise pricing for scale, integrations, and advanced requirements. Connector and AI capabilities support upsell and differentiation, while MCP Server is bundled into the core licence rather than sold as a separate line item.
- Core PIM platform subscriptions
- Software Subscription
- Enterprise plan upgrades and custom configurations
- Software Subscription
- Connector and integration-driven upsell
- Software Subscription
- AI workflow capabilities within the platform
- Software Subscription
- MCP Server access bundled into licence
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Sales Layer
What is Sales Layer?
Sales Layer is a cloud-based product information management platform that helps businesses centralise, enrich, govern, and distribute product catalogue data across channels.
Who uses Sales Layer?
It is used by manufacturers, distributors, ecommerce teams, product managers, marketers, PIM administrators, IT teams, and other businesses managing complex product catalogues.
How does Sales Layer make money?
It primarily makes money through recurring SaaS subscriptions, with seat-based pricing, configurable plans, and enterprise quotes for larger deployments and integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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