COMPANYAI & Core TechnologyE-commerce PlatformHorizontal Enterprise SaaS

Sales Layer

Sales Layer is a cloud PIM and product data platform for multi-channel commerce businesses.

Sales Layer operates in the Unclassified segment.

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Founded
2013
Headquarters
Plaza de España 7, Castellón de la Plana, Spain
Core Segment
Unclassified
Company Size
50–200
Official Links
Website
Verified
2026-03-12

Sales Layer: About

The company operates as a horizontal B2B SaaS provider focused on product information management and adjacent capabilities. It creates value by providing a centralised product database, workflow tools, digital asset management, catalogue generation and supplier–buyer data exchange, all exposed through a cloud platform with APIs and pre-built connectors to common e-commerce, marketplace and procurement systems. This helps customers reduce manual data handling, replace spreadsheets, standardise product records and accelerate publication of product content across channels.

Revenue is generated primarily through recurring software subscriptions to the PIM core and optional modules (DAM, instant catalogues, supplier connectivity, AI connectors). The platform is sold on a pay-per-seat basis with customisable plans and feature tiers, typically after a 30-day free trial. Additional value and revenue come from onboarding, implementation and professional services such as configuration, connector setup and ongoing customer success support, especially for larger or more complex deployments.

Sales Layer: Market Position

Sales Layer Tech S.L. is a Spain-based software company that provides cloud product information management (PIM) and related tools for organisations that sell products across multiple channels. Its platform centralises product data, supports digital asset management, catalogue creation, and supplier–buyer product data exchange, with integrations to e-commerce platforms, marketplaces and AI tools.

The company operates a business-focused SaaS model where clients pay recurring subscription fees on a per-seat basis for access to the PIM and add-on modules, with optional implementation and professional services. Customers are primarily retailers, manufacturers, distributors and procurement organisations that need a single source of truth for product data and automated syndication to sales and procurement channels.

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