Birdeye
Multi-location customer experience and reputation management SaaS platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Official website
- birdeye.com
What Birdeye does
Birdeye operates a B2B SaaS model focused on multi-location organisations. It creates value by centralising fragmented local marketing and customer experience workflows such as reviews, listings, messaging, surveys, social management and analytics into one platform, reducing tool sprawl and improving operational consistency across locations. Revenue expands as customers add more locations, adopt more modules and standardise more teams on the platform.
Category differentiation
Birdeye is a B2B customer experience, reputation and local marketing software platform, not a consumer review site or a foundational AI model provider. It competes more directly with reputation, listings and multi-location martech vendors than with generic social apps or media platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Birdeye is a private US software company that sells a cloud-based customer experience, reputation management and marketing automation platform for multi-location businesses. Its platform brings together reviews, listings, messaging, social publishing, surveys, analytics and conversational tools into a single operating layer designed for brands, franchises, healthcare groups and other local service organisations managing many locations. The company generates revenue through recurring SaaS subscriptions, primarily priced by location and feature tier, with scope for account expansion through additional modules and broader roll-out across enterprise footprints. Birdeye has also used external funding to scale and has expanded internationally, including through the acquisition of Cube Online to grow in Australia, New Zealand and the UK.
Company news briefing
Briefing updated:
Birdeye has transitioned its operating model to 'Service-as-a-Software', launching BirdAI to provide autonomous AI agents for multi-location enterprise brands. This strategic shift coincides with a 113% increase in enterprise adoption and top G2 rankings across 14 categories, underlining a focus on agentic AI innovation. Furthermore, the introduction of the Agentic CMO programme recognises marketing leaders utilising AI to scale local growth, consolidating Birdeye’s position within the unified customer experience management market.
Business model & monetisation
Birdeye monetises through recurring software subscriptions, with pricing primarily structured on a per-location, per-month basis and typically sold through tiered or quote-based enterprise plans. Commercial upside comes from adding modules such as reviews, listings, messaging, surveys, social and analytics, as well as expanding usage across more locations and teams. The model is predominantly SaaS subscription rather than media, transaction or consumer monetisation.
- Core platform subscriptions
- Per-location SaaS subscription
- Additional product modules
- Tiered SaaS upsell
- Enterprise quote-based contracts
- Custom pricing by scale and feature access
- AI-enabled feature access
- Bundled or premium software packaging
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
- Marketing Automation Platform
- Conversational AI & Chatbots
- Social Media Management Software (SMMS)
- SEO, GEO & SEM Platform
- Email Service Provider (ESP)
- Customer Experience (CX) / Voice of Customer (VoC)
- Customer Data & Clean Room Platform (CDP/DCR)
- Large Language Models (LLM) & AI
- Measurement & Analytics Platform
Competitors & alternatives
- Reputation
Enterprise SaaS for reputation, listings and customer experience management.
- Synup
White-label agency software for local marketing, CRM and reporting.
- SOCi
Multi-location marketing software for enterprise brands and franchises.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Birdeye View 2026 Event Announced: Agents at Work for Multi-Location Brands
Recorded impact score: 4/5
New event page for View 2026 with registration open, featuring 'Agents at Work for Multi-Location Brands' and updated product categories. Multiple new blog posts published across AI marketing, local SEO, and reputation management categories.
Explore company relationships
Questions about Birdeye
What is Birdeye?
Birdeye is a B2B SaaS platform for multi-location businesses that manages reviews, listings, messaging, surveys, social and analytics in one system.
Who uses Birdeye?
Marketing, customer experience, operations and support teams at multi-location brands, franchises, healthcare groups and local service businesses use Birdeye.
How does Birdeye make money?
Birdeye makes money from recurring software subscriptions, typically priced by location, plan tier and the number of modules deployed.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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