Birdeye

Birdeye operates a B2B SaaS model focused on multi-location organisations. It creates value by centralising fragmented local marketing and customer experience workflows such as reviews, listings, messaging, surveys, social management and analytics into one platform, reducing tool sprawl and improving operational consistency across locations. Revenue expands as customers add more locations, adopt more modules and standardise more teams on the platform.

Birdeye is a private US software company that sells a cloud-based customer experience, reputation management and marketing automation platform for multi-location businesses. Its platform brings together reviews, listings, messaging, social publishing, surveys, analytics and conversational tools into a single operating layer designed for brands, franchises, healthcare groups and other local service organisations managing many locations.

The company generates revenue through recurring SaaS subscriptions, primarily priced by location and feature tier, with scope for account expansion through additional modules and broader roll-out across enterprise footprints. Birdeye has also used external funding to scale and has expanded internationally, including through the acquisition of Cube Online to grow in Australia, New Zealand and the UK.