Birdeye
Birdeye is a multi-location customer experience and reputation management SaaS platform.
Analyst Perspective
Birdeye is a private US software company that sells a cloud-based customer experience, reputation management and marketing automation platform for multi-location businesses. Its platform brings together reviews, listings, messaging, social publishing, surveys, analytics and conversational tools into a single operating layer designed for brands, franchises, healthcare groups and other local service organisations managing many locations. The company generates revenue through recurring SaaS subscriptions, primarily priced by location and feature tier, with scope for account expansion through additional modules and broader roll-out across enterprise footprints. Birdeye has also used external funding to scale and has expanded internationally, including through the acquisition of Cube Online to grow in Australia, New Zealand and the UK.
Analyst Signal Briefing
Updated: 2 Jul 2026Birdeye has transitioned its operating model to 'Service-as-a-Software', launching BirdAI to provide autonomous AI agents for multi-location enterprise brands. This strategic shift coincides with a 113% increase in enterprise adoption and top G2 rankings across 14 categories, underlining a focus on agentic AI innovation. Furthermore, the introduction of the Agentic CMO programme recognises marketing leaders utilising AI to scale local growth, consolidating Birdeye’s position within the unified customer experience management market.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Birdeye
Category Differentiation
Birdeye is a B2B customer experience, reputation and local marketing software platform, not a consumer review site or a foundational AI model provider. It competes more directly with reputation, listings and multi-location martech vendors than with generic social apps or media platforms.
Birdeye: About
Birdeye operates a B2B SaaS model focused on multi-location organisations. It creates value by centralising fragmented local marketing and customer experience workflows such as reviews, listings, messaging, surveys, social management and analytics into one platform, reducing tool sprawl and improving operational consistency across locations. Revenue expands as customers add more locations, adopt more modules and standardise more teams on the platform.
How Birdeye Works & Monetises
Business model analysis and core revenue streams
Birdeye monetises through recurring software subscriptions, with pricing primarily structured on a per-location, per-month basis and typically sold through tiered or quote-based enterprise plans. Commercial upside comes from adding modules such as reviews, listings, messaging, surveys, social and analytics, as well as expanding usage across more locations and teams. The model is predominantly SaaS subscription rather than media, transaction or consumer monetisation.
Revenue Channels
Side-by-Side Comparisons
Compare Birdeye directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Birdeye: Key Competitors & Alternatives
- Analyze Profile →
Multi-location marketing software for enterprise brands and franchises.
- Analyze Profile →
Enterprise software for brand visibility, listings, search and reputation management.
- Analyze Profile →
Enterprise software for social intelligence, search insights and social management.
- Analyze Profile →
B2B media intelligence and social analytics software platform.
- Analyze Profile →
Multi-location marketing software for listings, reviews, social and local visibility.
Recent Signals (Birdeye)
Birdeye Earns #1 Enterprise Rankings Across 14 Categories in G2 Summer 2026 Awards
G2 leadership fueled by AI innovation and 113% surge in enterprise adoption
Read original sourceState of AI Search 2026: The Enterprise Multi-Location Brand Report
This report discusses the current state of AI search and its implications for enterprise multi-location brands.
Read original sourceNEW BirdAI Drive business outcomes at scale with supervised and autonomous AI agents.
Birdeye has launched BirdAI, which includes supervised and autonomous AI agents designed to drive business outcomes at scale.
Read original sourceBirdeye: Frequently Asked Questions
What is Birdeye?
Birdeye is a B2B SaaS platform for multi-location businesses that manages reviews, listings, messaging, surveys, social and analytics in one system.
Who uses Birdeye?
Marketing, customer experience, operations and support teams at multi-location brands, franchises, healthcare groups and local service businesses use Birdeye.
How does Birdeye make money?
Birdeye makes money from recurring software subscriptions, typically priced by location, plan tier and the number of modules deployed.
Company Facts
- Founded
- 2013
- Headquarters
- United States
- Core Segment
- MarTech Vendor
- Company Size
- 1,001–5,000
- Official Link
- birdeye.com