Reputation

The company operates a B2B SaaS model focused on reputation and customer feedback management for multi-location brands. It ingests reviews, survey responses, social media interactions and listing data from many external sources, consolidating them into dashboards, metrics (including a proprietary score) and workflows that support operational follow-up. This creates value by enabling organisations to track reputation, improve local search visibility, benchmark locations and competitors, and close the loop on customer issues.

Revenue is primarily derived from recurring software subscriptions sold per location, with functionality segmented into modules such as reviews, surveys, listings/local SEO, social publishing, analytics, competitive benchmarking and workflow/ticketing. The firm further monetises through optional upgrades, integrations and professional services (implementation, configuration, managed operations), especially for large enterprises with complex, multi-location footprints.

Reputation.com is a US-based software company providing a cloud platform for managing online reviews, customer feedback and local business listings for multi-location organisations. Its tools aggregate reviews, surveys, social interactions and listing data, then surface insights and workflows to help brands monitor reputation, respond to feedback and improve local visibility.

The company generates revenue primarily through per-location SaaS subscriptions with tiered packages and paid add-ons for modules such as social publishing, competitive benchmarking and ticketing, supplemented by implementation and managed services. Core customers are enterprise and upper mid-market brands with many physical locations in sectors such as healthcare, automotive, retail, financial services and senior care, which pay for centralised reputation and customer experience management at scale.