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Reputation

Enterprise SaaS for reputation, listings and customer experience management.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Reputation.com, Inc.
Entity type
COMPANY
Founded
2006
Headquarters
United States
Company size
501–1,000
Market role
MarTech Vendor
Official website
reputation.com

What Reputation does

Reputation operates a recurring software model centred on a unified platform for multi-location brand management. It creates value by aggregating customer feedback and local business data from reviews, surveys, listings and social channels, then converting those signals into analytics, benchmarking and task-based workflows. Customers adopt the platform to improve local search visibility, review generation, customer experience monitoring and issue resolution across distributed operations.

Category differentiation

This company is not a consumer-facing reputation repair service for individuals; it is an enterprise software platform for businesses managing reviews, listings, feedback and local brand performance. It is also distinct from general-purpose survey or broad CX suites by focusing heavily on multi-location reputation and local presence workflows.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Reputation is a private B2B SaaS company that provides reputation management, customer experience and local presence software for multi-location enterprises. Its platform combines reviews, listings, surveys, social media management, analytics and workflow automation so brands can monitor customer sentiment, manage local visibility and turn feedback into operational actions across many sites or branches. The company primarily sells to enterprise organisations with distributed physical footprints, including retail chains, franchises, healthcare systems and automotive groups. It generates revenue mainly through recurring software subscriptions, typically priced by location and module, with additional income from implementation, support, integrations and managed services. Its commercial position sits between customer experience software, local marketing technology and analytics tooling.

Company news briefing

Briefing updated:

Reputation has launched a new AI platform and the Generative Engine Optimisation (GEO) Readiness Audit to assist multi-location brands in managing their presence within generative search results. This audit tool evaluates technical discoverability and trust factors for AI engines such as ChatGPT and Gemini, augmenting existing features like Location Pages 2.0 and the AI Reputation Manager. These developments, showcased during the company’s "Reputation Without Boundaries" programme, focus on enabling enterprises to monitor and optimise their brand representation across the evolving AI-driven search landscape.

Business model & monetisation

The company monetises through SaaS subscriptions priced largely per location and per module, with higher contract values driven by enterprise scale, feature depth and service levels. Core revenue comes from platform subscriptions covering listings, reviews, surveys, analytics, social and workflow tools, with secondary revenue from implementation, premium integrations, support and managed services. The model benefits from land-and-expand dynamics as customers add locations, user teams and additional modules.

Platform subscriptions priced by location and module
Software Subscription
Enterprise analytics and intelligence modules
Software Subscription
Implementation and onboarding
Service Fee
Support, premium integrations and managed services
Service Fee

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Competitors & alternatives

  • SOCi

    Multi-location marketing software for enterprise brands and franchises.

  • Synup

    White-label agency software for local marketing, CRM and reporting.

  • Birdeye

    Multi-location customer experience and reputation management SaaS platform.

View all competitors

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

Careers & open positions

Open positions indexed from verified career portals and applicant tracking systems.

PositionDepartmentLocationPosted
Principal Customer Success Manager, Healthcare(Lead)Customer Success & Client OperationsRemote (US)
Sr. Manager, Technical Support(Lead)Customer Success & Client OperationsRemote (US)
Director, Customer Success - Automotive(Executive)Customer Success & Client OperationsRemote (US)
Senior Software Engineer(Senior)Engineering & DevelopmentHyderabad, India
Customer Success Manager(Lead)Customer Success & Client OperationsRemote (US)

Explore company relationships

Questions about Reputation

What is Reputation?

Reputation is a private enterprise software company that helps multi-location businesses manage reviews, listings, surveys, social engagement and customer experience workflows from one platform.

Who uses Reputation?

Its users are mainly enterprise and upper mid-market multi-location organisations, including retail, franchise, healthcare and automotive brands, along with their marketing, CX and operations teams.

How does Reputation make money?

It earns revenue primarily from recurring SaaS subscriptions priced by location and feature set, plus implementation, support, integrations and managed services.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

24 publicly documented primary sources and citations linked across the market graph.

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