Alchemer

The business is built around an enterprise-focused feedback and survey platform delivered as cloud SaaS. Core value is created by enabling organisations to design surveys, embed feedback mechanisms into digital products, automate feedback-driven workflows, and analyse results (including open-text) through dashboards and AI assistants. Additional value is created via a mobile feedback SDK and workflow tools that connect feedback to downstream systems such as CRM and support platforms.

Revenue is generated through recurring subscription contracts across multiple licence tiers (from smaller teams to enterprise deployments), complemented by billable professional services and research solutions. These services include survey design, implementation, integration work, and custom analytics projects, which deepen product adoption and lock-in, while higher-value analytics and AI capabilities (e.g. open-text analysis, dashboards) function as premium product components or add-ons.

Alchemer is a US-based customer feedback and survey software company backed by KKR. It provides a SaaS platform for designing surveys, collecting feedback across web and mobile, automating feedback-driven workflows, and analysing both structured and open-text responses with embedded AI tools.

The company generates revenue from subscription licences to its survey and digital feedback products, plus paid add-ons and professional services. Customers are primarily business and enterprise teams such as marketing, customer experience (CX), voice-of-customer (VoC), product, research, HR, and operations functions that require configurable feedback collection, analysis, and managed research or implementation support.