Alchemer
B2B customer feedback and survey software with analytics and reputation tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Alchemer LLC
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- Louisville, Colorado
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- alchemer.com
What Alchemer does
Alchemer operates a B2B software model built around a multi-product feedback and customer intelligence platform. It creates value by helping organisations collect structured and unstructured feedback across surveys, apps, websites, reviews and social channels, then analyse and operationalise that information through dashboards, workflows and integrations. The platform is complemented by managed research services for clients needing outsourced study design and analysis.
Category differentiation
Alchemer is a B2B feedback and customer intelligence software company, not a consumer survey site or a standalone advertising platform. It competes more directly with experience management and survey vendors than with generic social publishing tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Alchemer is a private US software company that provides customer feedback, survey, market research and customer intelligence tools for businesses. Its platform spans survey creation, in-app and on-site feedback capture, analytics dashboards, reputation management and local presence tools, with an additional managed research offering for clients that want expert-led studies. The company primarily sells to enterprise and mid-market organisations across marketing, customer experience, product, HR and research teams. The business makes money mainly through recurring SaaS subscriptions, typically tiered by feature depth, deployment scale and enterprise requirements, with supplementary revenue from managed research and professional services. Since KKR’s majority investment, Alchemer has broadened its footprint through acquisitions including Apptentive and Chatmeter, indicating a strategy to unify direct feedback, digital experience feedback and indirect reputation signals within one commercial platform.
Company news briefing
Briefing updated:
Alchemer has announced the upcoming Q4 2026 general availability of Alchemer Iris, an AI-native customer feedback and intelligence platform building on its previous Chatmeter acquisition. Concurrently, the company's newly released research highlights a consumer tension regarding automation, showing that 43% of respondents would pay more for guaranteed human support and only 35.4% trust AI recommendations. These product and market developments support parent company KKR's strategic objective of scaling durable software assets.
Business model & monetisation
The core monetisation model is recurring SaaS subscription revenue with tiered plans based on product access, feature sophistication, integrations, security and scale. Alchemer also generates service revenue from managed research engagements and professional services that are sold via custom quoting. Commercial positioning appears to emphasise enterprise-grade functionality at a lower price point than some premium experience-management competitors.
- Core survey and feedback platform subscriptions
- Software Subscription
- Digital feedback and in-app experience products
- Software Subscription
- Reputation, listings and local presence products
- Software Subscription
- Managed research and advisory engagements
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
43% of Consumers Would Pay More for Guaranteed Human Support
Customer Experience · Recorded impact score: 2/5
Alchemer's 2026 AI & Customer Expectations Report, based on a survey of 2,009 U.S. consumers, reveals that AI is raising customer expectations faster than it improves experience. While nearly 60% expect faster responses from AI-using companies, 89% report at least one negative impact, with the top complaint being difficulty reaching a human (44%). Consumers also cite AI misunderstandings and repetitive information as issues, and 43% would pay more for guaranteed human support. Daily AI users are more critical: 40% find AI impersonal (vs. 22% of others) and 27% would pay for human support (vs. 10%). The study underscores the need for better AI metrics beyond response time, focusing on understanding intent and seamless human escalation.
- Alchemer's 2026 AI & Customer Expectations Report surveyed 2,009 U.S. consumers.
- 89% of consumers say AI has negatively impacted their experience in at least one way.
Alchemer Launches Iris, AI-Native CX Platform
Customer Experience / AI · Recorded impact score: 3/5
Alchemer has announced Alchemer Iris, an AI-native customer feedback and intelligence platform that unifies feedback collection, analysis, and action across surveys, reviews, reputation management, and other listening channels. Iris embeds AI across the feedback lifecycle with conversational navigation, an AI survey builder, an AI removal assistant for policy-violating reviews, and workflow automation. It builds on Alchemer's existing AI capabilities, including Pulse and Pulse AI launched in 2024, while emphasizing a human-in-the-loop approach. General availability begins in Q4 2026. Alchemer serves more than 11,000 mid-market and enterprise customers across over 80 countries and recently acquired Chatmeter in September 2025, boosting its combined customer count to over 15,000. The company was also named a Challenger in Gartner's 2026 Magic Quadrant for Voice of the Customer platforms.
- Alchemer announced Alchemer Iris, an AI-native customer feedback and intelligence platform, with general availability in Q4 2026.
- Iris features conversational navigation, an AI survey builder, an AI removal assistant, and workflow automation, building on existing AI tools such as Pulse and Pulse AI.
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Questions about Alchemer
What is Alchemer?
Alchemer is a B2B software company that provides survey, feedback, analytics, reputation and market research tools for organisations.
Who uses Alchemer?
It is used by enterprise and mid-market marketing, CX, product, HR and research teams, as well as multi-location businesses managing reputation and local presence.
How does Alchemer make money?
Alchemer primarily earns recurring SaaS subscription revenue and supplements it with managed research and professional services fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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