Alchemer

Alchemer operates a B2B software model built around a multi-product feedback and customer intelligence platform. It creates value by helping organisations collect structured and unstructured feedback across surveys, apps, websites, reviews and social channels, then analyse and operationalise that information through dashboards, workflows and integrations. The platform is complemented by managed research services for clients needing outsourced study design and analysis.

Alchemer is a private US software company that provides customer feedback, survey, market research and customer intelligence tools for businesses. Its platform spans survey creation, in-app and on-site feedback capture, analytics dashboards, reputation management and local presence tools, with an additional managed research offering for clients that want expert-led studies. The company primarily sells to enterprise and mid-market organisations across marketing, customer experience, product, HR and research teams.

The business makes money mainly through recurring SaaS subscriptions, typically tiered by feature depth, deployment scale and enterprise requirements, with supplementary revenue from managed research and professional services. Since KKR’s majority investment, Alchemer has broadened its footprint through acquisitions including Apptentive and Chatmeter, indicating a strategy to unify direct feedback, digital experience feedback and indirect reputation signals within one commercial platform.