Brandwatch
Enterprise software for social intelligence, search insights and social management.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Runtime Collective Limited
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- Sovereign House, Church Street, 1st Floor, Brighton, BN1 1UJ, United Kingdom
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- brandwatch.com
What Brandwatch does
Brandwatch operates a B2B software platform model centred on recurring enterprise subscriptions. It aggregates and analyses large-scale digital conversation and search data, packages those capabilities into modular products for research, publishing, paid social and influencer workflows, and monetises them via annual licences and add-on access. The business creates value by combining data collection, analytics, workflow software and selected expert services into a unified operating layer for marketing, insights and communications teams.
Category differentiation
Brandwatch is an enterprise social intelligence and social media software platform, not a consumer-facing social network or an advertising inventory seller. It competes more closely with social listening and management vendors than with pure PR agencies or media monitoring bureaux.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Brandwatch is a UK-founded enterprise software company offering social listening, consumer intelligence, search intelligence, social media management, paid social workflow tools, influencer marketing software, APIs and analyst-led media intelligence services. It sells primarily to enterprise marketing, insights, communications, PR and agency teams that need to monitor online conversations, manage social operations and convert digital signals into research and campaign decisions. The company makes money mainly through subscription software licences, with pricing shaped by modules, user seats, data access and usage volume. It also generates revenue from API access and managed intelligence services. Brandwatch has expanded its platform through mergers and acquisitions, including Crimson Hexagon and Paladin, and now sits within a broader ownership structure linked to Cision and Platinum Equity.
Company news briefing
Briefing updated:
Following its transition under CEO Guy Abramo, Brandwatch has further restructured its executive team, removing its Americas CRO and Head of Strategy. The organisation is prioritising generative AI integration through its new proprietary React Score to optimise brand reputation management amidst shifting consumer behaviour. This technical advancement supports a strategic focus on social search and the treatment of AI answer engines as stakeholders, monitoring public evaluation journeys on community-driven platforms like Reddit to influence AI-driven discovery and citations.
Business model & monetisation
Brandwatch primarily uses custom-quoted SaaS subscription pricing, typically sold as annual enterprise licences. Commercial mechanics appear to include module-based packaging, seat-based pricing, data volume allowances, premium API access and bundled suite contracts. Additional revenue comes from managed intelligence and consulting-style services, while some workflow products support paid media execution without making Brandwatch itself a media owner.
- Enterprise software subscriptions
- Software Subscription
- API and data access
- Pay-per-Use
- Managed media intelligence and analyst services
- Service Fee
- Bundled suite contracts via broader portfolio packaging
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- SEMrush
B2B marketing intelligence software for SEO, ads, and competitive research.
- Audiense
B2B audience intelligence software for social insights and activation.
- Talkwalker
Consumer intelligence and social listening SaaS for enterprises.
- Meltwater
B2B media intelligence and social analytics software platform.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AI Updates: 7 New Ways Brandwatch Is Making Our Customers’ Lives Easier
Recorded impact score: 2/5
New blog post published Sep 29 detailing seven new AI-driven features and improvements for Brandwatch customers.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Security Engineer(Senior) | 752 - Information Security | Remote - Hungary; Sofia, Bulgaria | |
| Insights Consultant - MATERNITY COVER - FRENCH speaking(Mid-Level) | 502 - CX Insights | Remote - UK | |
| Sales Development Representative, Sales, APAC, Singapore(Junior) | 141 - Lead Generation | Singapore, Singapore | |
| Senior Staff Software Engineer(Lead) | 710 - Software Product Engr | Bulgaria; Remote - Hungary | |
| Sales Development Representative, Melbourne(Junior) | 141 - Lead Generation | Melbourne, Victoria, Australia |
Explore company relationships
Questions about Brandwatch
What is Brandwatch?
Brandwatch is a B2B software platform for social listening, consumer intelligence, search intelligence, social media management and influencer campaign management.
Who uses Brandwatch?
It is used mainly by enterprise marketing, insights, PR, communications, social media and agency teams, as well as developers and data teams via APIs.
How does Brandwatch make money?
It earns revenue through enterprise SaaS subscriptions, premium module and data access fees, API access and managed intelligence services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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