Influencity
B2B platform for influencer marketing and social media operations.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Influencity, S.L.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Roger de Lauria 28, 2P, 46002, Valencia, Spain
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- influencity.com
What Influencity does
Influencity creates value by aggregating creator data, workflow tools, and measurement capabilities into a single software environment for social and influencer marketing teams. The platform reduces manual work across creator search, outreach, campaign coordination, reporting, and social channel management. It monetises this value through subscription access to software modules, datasets, and usage capacity, with broader suite adoption increasing account value over time.
Category differentiation
Influencity is not an influencer agency or talent management firm; it is a B2B software platform used by brands and agencies. It is also not a consumer social network, despite operating across major social media channels.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Influencity is a Spanish B2B software company that sells influencer marketing and broader social media management software to brands, agencies, and in-house marketing teams. Its platform covers creator discovery, influencer relationship management, campaign execution, reporting, social media planning, listening, and paid social workflow management. The company operates as a proprietary SaaS platform rather than an agency or media owner. The business generates revenue through recurring software subscriptions, with pricing tiers linked to user access, feature depth, and campaign scale. Its customers use the platform to identify creators, manage outreach and collaborations, measure campaign performance, and coordinate wider social operations across networks such as Instagram, TikTok, YouTube, Twitch, Google Ads, Meta Ads, and TikTok Ads.
Business model & monetisation
Influencity primarily uses a SaaS subscription model with tiered recurring pricing. Commercial packaging varies by customer size, number of users, module access, dataset depth, and campaign volume, with higher-value plans likely tied to enterprise usage and expanded functionality across discovery, CRM, campaign management, reporting, listening, and paid social tools.
- Platform subscriptions
- Software Subscription
- Higher-tier feature and module access
- Software Subscription
- Enterprise-scale usage and seat expansion
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Influencity
What is Influencity?
Influencity is a B2B software platform for influencer marketing, social media management, reporting, listening, and paid social workflow management.
Who uses Influencity?
Brands, agencies, influencer marketing teams, social media teams, paid social teams, and marketing analysts use it.
How does Influencity make money?
It makes money primarily through recurring SaaS subscriptions with pricing tiers based on users, features, and campaign scale.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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