MarTech Vendor · vs · AdTech Vendor · B2B SaaS Provider

INUP

Influencity vs Upfluence

Structured technology and market comparison · 2026

Direct Feature Comparison

Influencity · vs · Upfluence
Market Cluster / Sector
InfluencityMarTech Vendor
UpfluenceAdTech Vendor · B2B SaaS Provider
Platform Focus
Influencity

B2B platform for influencer marketing and social media operations.

Upfluence

Influencer marketing software with creator CRM, payments and attribution.

Company Size
Influencity10–49 employees
Upfluence50–200 employees
Headquarters
InfluencityES
UpfluenceUS
Year Founded
Influencity2014
Upfluence2013

Analyze all overlapping signals and tech stacks for Influencity and Upfluence

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Comparison Analysis

What is the main difference between Influencity and Upfluence?

When comparing Influencity and Upfluence, both platforms operate within the Influencer Marketing Platform, Social & Digital Platforms, and Display Ads & Banner ecosystem. Influencity is positioned as B2B platform for influencer marketing and social media operations, whereas Upfluence focuses on Influencer marketing software with creator CRM, payments and attribution. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Influencity and Upfluence?

When evaluating Influencity and Upfluence, enterprise buyers also consider other platforms in Influencer Marketing Platform, Social & Digital Platforms, and Display Ads & Banner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Influencity and Upfluence compare?

Influencity is headquartered in ES (founded in 2014) with 10–49 employees. Upfluence is based in US (founded in 2013) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Influencity vs Upfluence

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

IN

Influencity

Recent Signals

No recent market signals documented for Influencity in the current tracking window.

UP

Upfluence

Recent Signals

  • ·AdExchangerAI

    Upfluence Pivots to Fully Agentic Creator Marketing Platform

    Upfluence, an influencer marketing platform founded in 2013, has shifted to a fully agentic business model powered by its AI system, Jaice. Jaice automates the entire creator partnership process, from writing briefs to contacting creators and negotiating rates. The platform uses historical data from thousands of past collaborations to contextualize social media information and match the right creators to brands. Marketers upload their website, and Jaice scrapes publicly available data to understand the brand's audience and pricing, asking questions via chat when needed. Upfluence is a two-way marketplace, allowing both brands and creators to initiate partnerships. The platform integrates with major ecommerce platforms like Shopify and WooCommerce to track performance and measure campaign success through unique content codes. CEO Vivien Garnès emphasizes a focus on quality over quantity, aiming to find the best-fit creators for each brand rather than casting a wide net.

    • Upfluence has shifted to a fully agentic business model powered by its AI system Jaice.
    • Jaice automates brief writing, creator outreach, and rate negotiation.
    • The platform integrates with Shopify and WooCommerce for performance tracking.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Influencity and Upfluence share across the market ecosystem.