Upfluence
Upfluence is a influencer marketing software with creator CRM, payments and attribution.
Upfluence operates in the AdTech Vendor segment.
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Distinction
Upfluence is not a social network or creator talent agency. It is primarily a B2B influencer marketing software platform, with an additional managed service layer for brands.
- Founded
- 2013
- Headquarters
- Unknown
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Upfluence
Upfluence: About
Upfluence creates value by centralising fragmented influencer marketing workflows into one operating layer for brands and agencies. Customers use the platform to identify creators, manage relationships, run campaigns, track outcomes, pay creators and connect influencer activity to e-commerce sales. Revenue is generated primarily through software subscriptions, with additional value capture from managed services, payment-related fees and enterprise integration or usage extensions.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Upfluence: Market Position
Upfluence is a private B2B software company focused on influencer marketing for brands, e-commerce merchants and agencies. Its core product is an all-in-one platform that combines creator discovery, outreach, campaign management, influencer CRM, affiliate workflows, payments and performance analytics. The platform is built to help marketing teams run influencer programmes at scale and connect creator activity more directly to revenue outcomes, particularly through integrations with commerce platforms such as Shopify and Amazon.
Upfluence: Key Competitors & Alternatives
→ View full competitor landscapeUpfluence: Frequently Asked Questions
What is Upfluence?
Upfluence is a B2B influencer marketing platform that helps brands and agencies find creators, manage campaigns, track results and pay influencers.
Who uses Upfluence?
It is used mainly by brands, e-commerce teams, agencies and enterprise marketing teams running influencer and creator programmes.
How does Upfluence make money?
It makes money mainly from recurring software subscriptions, with additional revenue from managed services, payment-related fees and enterprise add-ons.
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