Upfluence
Influencer marketing software with creator CRM, payments and attribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Upfluence Incorporated
- Entity type
- COMPANY
- Founded
- 2013
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- upfluence.com
What Upfluence does
Upfluence creates value by centralising fragmented influencer marketing workflows into one operating layer for brands and agencies. Customers use the platform to identify creators, manage relationships, run campaigns, track outcomes, pay creators and connect influencer activity to e-commerce sales. Revenue is generated primarily through software subscriptions, with additional value capture from managed services, payment-related fees and enterprise integration or usage extensions.
Category differentiation
Upfluence is not a social network or creator talent agency. It is primarily a B2B influencer marketing software platform, with an additional managed service layer for brands.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Upfluence is a private B2B software company focused on influencer marketing for brands, e-commerce merchants and agencies. Its core product is an all-in-one platform that combines creator discovery, outreach, campaign management, influencer CRM, affiliate workflows, payments and performance analytics. The platform is built to help marketing teams run influencer programmes at scale and connect creator activity more directly to revenue outcomes, particularly through integrations with commerce platforms such as Shopify and Amazon.
Company news briefing
Briefing updated:
Upfluence is increasingly positioning its platform as an integrated solution for influencer and affiliate marketing, focusing on measurable revenue generation for e-commerce brands. CMO Tanya Alain emphasises the evolution of creator programmes into performance-driven channels that utilise platform integrations and data to track direct conversions. The company maintains leadership continuity under Co-CEOs Kevin Creusy and Vivien Garnès, alongside CFO Ayaz Baron and Alain, to support this converged marketing strategy.
Business model & monetisation
Upfluence mainly monetises through sales-led SaaS subscriptions with custom pricing based on team size, creator volume, features and support. It also adds transaction-linked revenue through creator payment processing, potential overage or usage fees for API access or creator limits, and service revenue from its white-glove influencer marketing agency. The overall model is a blend of recurring software contracts, service fees and payment-related fees.
- Platform subscriptions
- Software Subscription
- Managed influencer campaign services
- Service Fee
- Creator payment processing
- Percentage Take-Rate
- API or usage-based add-ons
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Upfluence Pivots to Fully Agentic Creator Marketing Platform
AI · Recorded impact score: 3/5
Upfluence, an influencer marketing platform founded in 2013, has shifted to a fully agentic business model powered by its AI system, Jaice. Jaice automates the entire creator partnership process, from writing briefs to contacting creators and negotiating rates. The platform uses historical data from thousands of past collaborations to contextualize social media information and match the right creators to brands. Marketers upload their website, and Jaice scrapes publicly available data to understand the brand's audience and pricing, asking questions via chat when needed. Upfluence is a two-way marketplace, allowing both brands and creators to initiate partnerships. The platform integrates with major ecommerce platforms like Shopify and WooCommerce to track performance and measure campaign success through unique content codes. CEO Vivien Garnès emphasizes a focus on quality over quantity, aiming to find the best-fit creators for each brand rather than casting a wide net.
- Upfluence has shifted to a fully agentic business model powered by its AI system Jaice.
- Jaice automates brief writing, creator outreach, and rate negotiation.
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Questions about Upfluence
What is Upfluence?
Upfluence is a B2B influencer marketing platform that helps brands and agencies find creators, manage campaigns, track results and pay influencers.
Who uses Upfluence?
It is used mainly by brands, e-commerce teams, agencies and enterprise marketing teams running influencer and creator programmes.
How does Upfluence make money?
It makes money mainly from recurring software subscriptions, with additional revenue from managed services, payment-related fees and enterprise add-ons.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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