COMPANY

ShopMy

ShopMy is a creator-commerce software for brands, creators and affiliate-driven shopping.

ShopMy operates in the MarTech Vendor segment.

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Distinction

ShopMy is not a traditional retailer or beauty marketplace; it is primarily creator-commerce infrastructure for brands and creators. It also differs from pure influencer agencies by providing software, attribution and affiliate tooling rather than mainly managed services.

Founded
2020
Headquarters
United States
Core Segment
MarTech Vendor
Company Size
501–1,000
Official Links
Website
Verified
2026-04-21

ShopMy: About

ShopMy operates a multi-sided creator-commerce platform. On the demand side, brands use its software to discover creators, manage outreach, gifting and affiliate programmes, and measure revenue impact. On the supply side, creators use digital shops and affiliate tooling to monetise recommendations. The platform creates value by connecting creator discovery, commerce activation and attribution in one workflow, then monetises the resulting software usage and transaction flow.

ShopMy: Market Position

ShopMy is a private US software company that operates a creator-commerce platform spanning brand tools, creator monetisation tools and a consumer shopping surface. Its core business is helping brands discover creators, run gifting and affiliate programmes, track creator-driven sales and scale campaigns, while also giving creators storefronts and affiliate infrastructure to monetise recommendations.

The company appears to make money primarily from brand-facing software subscriptions and campaign-related fees, supplemented by transaction-based take-rates on affiliate commerce activity. Its direct paying customers are mainly brand marketers, e-commerce teams and influencer programme managers; creators are an important supply-side user group, and shoppers are the end consumers using the discovery layer rather than the core paying customer base.

ShopMy: Frequently Asked Questions

What is ShopMy?

ShopMy is a creator-commerce platform that helps brands and creators run affiliate-driven product discovery, storefronts and performance measurement.

Who uses ShopMy?

Brand marketers, e-commerce and influencer teams use it to run creator programmes, while creators use it to build shops and monetise recommendations.

How does ShopMy make money?

It appears to earn revenue from brand software subscriptions, affiliate transaction take-rates and campaign-related service fees.

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