ShopMy
ShopMy is a creator-commerce software for brands, creators and affiliate-driven shopping.
Analyst Perspective
ShopMy is a private US software company that operates a creator-commerce platform spanning brand tools, creator monetisation tools and a consumer shopping surface. Its core business is helping brands discover creators, run gifting and affiliate programmes, track creator-driven sales and scale campaigns, while also giving creators storefronts and affiliate infrastructure to monetise recommendations. The company appears to make money primarily from brand-facing software subscriptions and campaign-related fees, supplemented by transaction-based take-rates on affiliate commerce activity. Its direct paying customers are mainly brand marketers, e-commerce teams and influencer programme managers; creators are an important supply-side user group, and shoppers are the end consumers using the discovery layer rather than the core paying customer base.
Analyst Signal Briefing
Updated: 17 Jul 2026Following its $77.5 million funding round at a $1.5 billion valuation, ShopMy has introduced enhanced creator discovery features to further scale its performance-first commerce tools. The platform is increasingly instrumental for talent agencies coaching creators to operate as retail entities, leveraging ShopMy’s conversion analytics to prioritise measurable sales impact over follower metrics. These developments reinforce the company’s position as a leader in the global transition of affiliate marketing toward creator-led storefronts and data-driven partnership models.
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Key insights about ShopMy
Category Differentiation
ShopMy is not a traditional retailer or beauty marketplace; it is primarily creator-commerce infrastructure for brands and creators. It also differs from pure influencer agencies by providing software, attribution and affiliate tooling rather than mainly managed services.
ShopMy: About
ShopMy operates a multi-sided creator-commerce platform. On the demand side, brands use its software to discover creators, manage outreach, gifting and affiliate programmes, and measure revenue impact. On the supply side, creators use digital shops and affiliate tooling to monetise recommendations. The platform creates value by connecting creator discovery, commerce activation and attribution in one workflow, then monetises the resulting software usage and transaction flow.
How ShopMy Works & Monetises
Business model analysis and core revenue streams
ShopMy uses a hybrid monetisation model. The main revenue stream appears to be recurring SaaS subscriptions charged to brands for access to creator discovery, campaign management, gifting, affiliate workflows and analytics. It also earns transaction-based fees on affiliate commerce activity and sub-affiliate flows, plus campaign-based fees such as managed campaign charges and gifting facilitation fees. Creators typically join at low or no upfront cost, which helps seed supply and commerce volume that can later be monetised via brand spend and take-rates.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
ShopMy: Key Competitors & Alternatives
- Analyze Profile →
Link-in-bio software for creators, brands and enterprises.
Recent Signals (ShopMy)
Smarter Discovery Starts Here
New feature announcement for updated creator discovery on ShopMy.
Read original sourceCreator Commerce Reshapes International Affiliate Marketing
This industry analysis (published 2026-06-23) describes how international affiliate marketing is shifting from classic publisher models toward creator commerce, social commerce and new publisher formats. The piece highlights that advertisers increasingly treat affiliate as a broader 'partnership channel', citing Forrester research for Awin and Impact reports showing stronger influencer integration into affiliate programs. The U.S. is identified as a leader in creator commerce with platforms like LTK and ShopMy enabling creator storefronts, while Europe retains strong traditional publishers but sees growth in influencer-publishers and AI-driven 'citation visibility' requirements. Southeast Asia (TikTok Shop, Shopee, Lazada) is described as a high-growth region where in-app affiliate/creator monetization dominates. The article lists Brazil, Mexico and several Southeast Asian countries as emerging market opportunities and emphasizes the need for localization, new payout and publisher-management approaches.
Read original sourceTalent Agencies Train Creators to Operate as Retailers
Talent agencies are increasingly coaching social creators to run their channels like retail businesses, helping them set up storefronts, optimize affiliate strategies and prepare for major shopping events. The shift is driven by growing direct commerce revenue: creators now earn meaningful income from affiliate marketing, creator storefronts and social commerce. Agencies such as Underscore Talent and Reign Maker provide retail coaching, hire commerce specialists, and use sales/affiliate performance data to negotiate better brand deals. Platforms and tools — including TikTok Shop, LTK, ShopMy, District and retailer programs like Sephora’s storefronts — supply conversion analytics that let agencies prove creators’ ability to drive purchases. The trend is changing how brands evaluate and compensate creators, prioritizing demonstrated conversion over follower counts.
Read original sourceShopMy: Frequently Asked Questions
What is ShopMy?
ShopMy is a creator-commerce platform that helps brands and creators run affiliate-driven product discovery, storefronts and performance measurement.
Who uses ShopMy?
Brand marketers, e-commerce and influencer teams use it to run creator programmes, while creators use it to build shops and monetise recommendations.
How does ShopMy make money?
It appears to earn revenue from brand software subscriptions, affiliate transaction take-rates and campaign-related service fees.
Company Facts
- Founded
- 2020
- Headquarters
- United States
- Core Segment
- MarTech Vendor
- Company Size
- 501–1,000
- Official Link
- shopmy.us