Influencer Marketing & Talent Discovery · MarTech Vendor · B2C Consumer App / Platform
ShopMy
Creator-commerce software for brands, creators and affiliate-driven shopping.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Shop My Shelf, Inc.
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- United States
- Company size
- 50–200
- Market cluster / sector
- Influencer Marketing & Talent Discovery
- Market role
- MarTech Vendor · B2C Consumer App / Platform
- Official website
- shopmy.us
What ShopMy does
ShopMy operates a multi-sided creator-commerce platform. On the demand side, brands use its software to discover creators, manage outreach, gifting and affiliate programmes, and measure revenue impact. On the supply side, creators use digital shops and affiliate tooling to monetise recommendations. The platform creates value by connecting creator discovery, commerce activation and attribution in one workflow, then monetises the resulting software usage and transaction flow.
Category differentiation
ShopMy is not a traditional retailer or beauty marketplace; it is primarily creator-commerce infrastructure for brands and creators. It also differs from pure influencer agencies by providing software, attribution and affiliate tooling rather than mainly managed services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ShopMy is a private US software company that operates a creator-commerce platform spanning brand tools, creator monetisation tools and a consumer shopping surface. Its core business is helping brands discover creators, run gifting and affiliate programmes, track creator-driven sales and scale campaigns, while also giving creators storefronts and affiliate infrastructure to monetise recommendations. The company makes money primarily from brand-facing software subscriptions and campaign-related fees, supplemented by transaction-based take-rates on affiliate commerce activity. Its direct paying customers are mainly brand marketers, e-commerce teams and influencer programme managers; creators are an important supply-side user group, and shoppers are the end consumers using the discovery layer rather than the core paying customer base.
Company news briefing
Briefing updated:
ShopMy has appointed former The Trade Desk executive Jed Dederick as its new chief revenue officer to scale creator commerce and introduce pay-for-performance tooling. The creator affiliate platform recently launched 'Spotlights' to enable brands to convert top-performing creator content into paid media, driving strong revenue performance for major DTC clients such as Ruggable. Furthermore, ShopMy was named a finalist in the 2026 Digiday Technology Awards under the Best E-Commerce Technology category.
Business model & monetisation
ShopMy uses a hybrid monetisation model. The main revenue stream is recurring SaaS subscriptions charged to brands for access to creator discovery, campaign management, gifting, affiliate workflows and analytics. It also earns transaction-based fees on affiliate commerce activity and sub-affiliate flows, plus campaign-based fees such as managed campaign charges and gifting facilitation fees. Creators typically join at low or no upfront cost, which helps seed supply and commerce volume that can later be monetised via brand spend and take-rates.
- Brand platform subscriptions
- SaaS / software subscription
- Affiliate commerce take-rates
- Percentage take-rate on GMV and sub-affiliate transactions
- Managed campaign fees
- Service fee / campaign budget percentage
- Gifting and facilitation fees
- Operational service fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Creator commerce platform for affiliate links, storefronts and brand deals.
Enterprise platform for creator marketing, UGC and shoppable content.
Performance-led creator marketing and affiliate monetisation platform.
Creator marketing SaaS for discovery, campaigns and revenue attribution.
Creator marketing software for brands managing influencer programmes at scale.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ShopMy Hires Jed Dederick as CRO to Scale Creator Commerce
Creator Commerce · Recorded impact score: 2/5
ShopMy, a creator affiliate marketing platform, has appointed Jed Dederick, former Chief Revenue Officer at The Trade Desk, as its new CRO. Dederick started on October 13 and reports to CEO Harry Rein. His mandate is to bring programmatic-style scale and measurement to creator commerce, starting with a pay-for-performance product the company is hesitant to label as ads. ShopMy, launched in 2020, was recently valued at $1.5 billion after raising $70 million. The hire signals the company's ambition to professionalize creator-driven marketing and establish it as a major performance channel.
- ShopMy appointed Jed Dederick as Chief Revenue Officer, effective October 13.
- Dederick previously served as CRO at The Trade Desk for nearly 14 years.
Ruggable shifts ad spend from Meta to ShopMy creators
Marketing Strategy · Recorded impact score: 2/5
Ruggable, the DTC rug brand, is pivoting its marketing strategy ahead of a potential IPO. Over the past 18 months, it has shifted about 10% of its ad spend from performance channels like Meta to brand channels, particularly influencer marketing and connected TV, and plans to increase this by another 15-20% next year. The brand uses ShopMy, an affiliate platform, which has outperformed traditional ads and TikTok as a conversion channel. In the first month of the partnership, Ruggable generated roughly $3 million in revenue, doubling and tripling in subsequent months. To further build brand awareness, Ruggable is developing an internal ambassador program. The CMO emphasizes evolving beyond the traditional DTC playbook, and the company is on track for an IPO within three years.
- Ruggable shifted about 10% of ad spend from Meta to brand channels over 18 months.
- The brand plans to increase brand channel spend by another 15-20% next year.
Turn Your Best-Performing Creator Content into Paid Media with Spotlights
Recorded impact score: 2/5
ShopMy has launched a new product feature called Spotlights, which allows brands to turn their best-performing creator content into paid media.
ShopMy, Google, WordPress Among Digiday Technology Awards Finalists
Awards & Recognition · Recorded impact score: 2/5
The Digiday Technology Awards has announced its 2026 finalists, showcasing the industry's focus on AI-ready infrastructure, first-party data, privacy, and operational efficiency. Notable finalists include WordPress VIP for Best CMS, recognized for its partnership with Pew Research Center to make content AI-discoverable, and ShopMy for Best E-Commerce Technology, highlighting creator-led commerce. Google is a finalist for Best Sell-Side Programmatic Platform for its work with The Guardian on privacy-compliant monetization. The awards feature numerous categories covering AI, programmatic, data, and more, reflecting a shift from adaptation to reinvention in digital media and commerce.
- Digiday Technology Awards 2026 finalists announced.
- WordPress VIP and Pew Research Center partnership for AI-readable CMS.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Account Executive, SMB(Mid-Level) | Sales | New York, NY | |
| Director, Growth & Retention - Shopper(Director) | Growth & Retention Marketing | Remote - US | |
| Client Strategy Manager - Enterprise(Mid-Level) | Enterprise | New York, NY | |
| Senior Director, Creator Strategy(Director) | Creator | New York, NY | |
| Account Director - Enterprise(Director) | Enterprise | New York, NY |
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Questions about ShopMy
What is ShopMy?
ShopMy is a creator-commerce platform that helps brands and creators run affiliate-driven product discovery, storefronts and performance measurement.
Who uses ShopMy?
Brand marketers, e-commerce and influencer teams use it to run creator programmes, while creators use it to build shops and monetise recommendations.
How does ShopMy make money?
It appears to earn revenue from brand software subscriptions, affiliate transaction take-rates and campaign-related service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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