ShopMy
Creator-commerce software for brands, creators and affiliate-driven shopping.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Shop My Shelf, Inc.
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- United States
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- shopmy.us
What ShopMy does
ShopMy operates a multi-sided creator-commerce platform. On the demand side, brands use its software to discover creators, manage outreach, gifting and affiliate programmes, and measure revenue impact. On the supply side, creators use digital shops and affiliate tooling to monetise recommendations. The platform creates value by connecting creator discovery, commerce activation and attribution in one workflow, then monetises the resulting software usage and transaction flow.
Category differentiation
ShopMy is not a traditional retailer or beauty marketplace; it is primarily creator-commerce infrastructure for brands and creators. It also differs from pure influencer agencies by providing software, attribution and affiliate tooling rather than mainly managed services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ShopMy is a private US software company that operates a creator-commerce platform spanning brand tools, creator monetisation tools and a consumer shopping surface. Its core business is helping brands discover creators, run gifting and affiliate programmes, track creator-driven sales and scale campaigns, while also giving creators storefronts and affiliate infrastructure to monetise recommendations. The company makes money primarily from brand-facing software subscriptions and campaign-related fees, supplemented by transaction-based take-rates on affiliate commerce activity. Its direct paying customers are mainly brand marketers, e-commerce teams and influencer programme managers; creators are an important supply-side user group, and shoppers are the end consumers using the discovery layer rather than the core paying customer base.
Company news briefing
Briefing updated:
Following its $77.5 million funding round at a $1.5 billion valuation, ShopMy has introduced updated creator discovery features and was named a finalist for Best E-Commerce Technology in the 2026 Digiday Technology Awards. The platform remains central to talent agencies coaching creators to operate as retail entities, leveraging conversion analytics to prioritise sales impact over follower metrics. These developments reinforce ShopMy's position as a prominent driver in the global transition of affiliate marketing toward creator storefronts and data-driven partnership models.
Business model & monetisation
ShopMy uses a hybrid monetisation model. The main revenue stream is recurring SaaS subscriptions charged to brands for access to creator discovery, campaign management, gifting, affiliate workflows and analytics. It also earns transaction-based fees on affiliate commerce activity and sub-affiliate flows, plus campaign-based fees such as managed campaign charges and gifting facilitation fees. Creators typically join at low or no upfront cost, which helps seed supply and commerce volume that can later be monetised via brand spend and take-rates.
- Brand platform subscriptions
- SaaS / software subscription
- Affiliate commerce take-rates
- Percentage take-rate on GMV and sub-affiliate transactions
- Managed campaign fees
- Service fee / campaign budget percentage
- Gifting and facilitation fees
- Operational service fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ShopMy, Google, WordPress Among Digiday Technology Awards Finalists
Awards & Recognition · Recorded impact score: 2/5
The Digiday Technology Awards has announced its 2026 finalists, showcasing the industry's focus on AI-ready infrastructure, first-party data, privacy, and operational efficiency. Notable finalists include WordPress VIP for Best CMS, recognized for its partnership with Pew Research Center to make content AI-discoverable, and ShopMy for Best E-Commerce Technology, highlighting creator-led commerce. Google is a finalist for Best Sell-Side Programmatic Platform for its work with The Guardian on privacy-compliant monetization. The awards feature numerous categories covering AI, programmatic, data, and more, reflecting a shift from adaptation to reinvention in digital media and commerce.
- Digiday Technology Awards 2026 finalists announced.
- WordPress VIP and Pew Research Center partnership for AI-readable CMS.
Smarter Discovery Starts Here
Recorded impact score: 3/5
New feature announcement for updated creator discovery on ShopMy.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Manager, Strategic Business Development & Partnerships - Sports Vertical(Senior) | Strategic Business Development & Partnerships | New York, New York, United States | |
| Senior or Lead Data Analyst, Product Analytics(Senior) | Data & Analytics | New York | |
| Senior Manager, Client Strategy Enablement(Senior) | Client Strategy | New York, New York, United States | |
| Senior Manager, Client Strategy - Non-RTW/Accessories(Senior) | Client Strategy | New York, New York, United States | |
| Director, Client Strategy - SMB(Director) | Client Strategy | New York, NY |
Explore company relationships
Questions about ShopMy
What is ShopMy?
ShopMy is a creator-commerce platform that helps brands and creators run affiliate-driven product discovery, storefronts and performance measurement.
Who uses ShopMy?
Brand marketers, e-commerce and influencer teams use it to run creator programmes, while creators use it to build shops and monetise recommendations.
How does ShopMy make money?
It appears to earn revenue from brand software subscriptions, affiliate transaction take-rates and campaign-related service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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