Stellar
Stellar is a influencer marketing software and services platform for brands and agencies.
Analyst Perspective
Stellar Tech is a private B2B influencer marketing software company operating under the Stellar brand. It provides an end-to-end platform for influencer discovery, campaign management, social listening, analytics, forecasting and ROI measurement, and also operates Creatorz, a creator marketplace focused on the Benelux region. Its customers are brand marketing teams, agencies and influencer marketing managers that need software and, in some cases, managed support to plan, execute and measure creator-led campaigns. The company generates revenue primarily from recurring SaaS subscriptions, with additional income from managed influencer services, onboarding and advisory packages, and marketplace-related activity. Its recent acquisitions of Influo, IROIN and Join indicate a deliberate European consolidation strategy aimed at expanding creator supply, strengthening regional presence in Benelux and DACH, and broadening product coverage for brands and agencies.
Analyst Signal Briefing
Updated: 2 Jul 2026Stellar Tech has significantly expanded its influencer marketing footprint in the Benelux region through the acquisition of Join, which will be merged with existing asset Creatorz. This move follows the 2025 acquisition of German platform IROIN, further consolidating the company's position across the DACH and Benelux markets. Additionally, the firm is prioritising social commerce integration, providing strategic guidance on the launch of TikTok Shop and Instagram product tagging features to enhance creator-brand monetisation across its regional portfolio.
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Key insights about Stellar
Category Differentiation
This is an influencer marketing software and services company, not the blockchain network or payment protocol with a similar name. It is focused on brands, agencies and creator campaign workflows rather than financial infrastructure.
Stellar: About
Stellar operates a software-led influencer marketing business. It sells subscription access to a proprietary platform that centralises influencer search, campaign workflow, analytics and attribution, then layers on managed services such as campaign execution, onboarding and strategic consulting. The company also operates a creator marketplace that expands creator access and supports two-sided matching between brands and creators, reinforcing the value of the core software.
How Stellar Works & Monetises
Business model analysis and core revenue streams
The company monetises mainly through recurring SaaS subscription fees for its influencer marketing platform, including monthly plans. It supplements this with service fees for campaign management, consulting, onboarding and customer success packages. A further monetisation layer comes from its creator marketplace ecosystem, which strengthens client acquisition and platform usage, though the available data does not clearly specify whether that marketplace is charged via subscription, take-rate or bundled platform access.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Stellar)
When Instagram Tags Products for Creators, Who Owns the Trust?
When Instagram Tags Products for Creators, Who Owns the Trust?
Read original sourcex402: HTTP Payment Standard for AI Agents
x402 is an open HTTP-native payment standard, launched by Coinbase in May 2025, that enables software — especially AI agents — to pay for APIs, data, and services directly within the HTTP request/response cycle using stablecoins (e.g., USDC). It repurposes the HTTP 402 Payment Required status code: servers respond with a 402 containing price and payment details, clients attach a signed payment proof in a retry, and a facilitator verifies and settles the transfer onchain. The protocol is chain-agnostic but has concentrated volume on Base and Solana. Coinbase and Cloudflare created the x402 Foundation in late 2025 to govern the standard; members include Google, Visa, AWS, Circle, Anthropic, and Vercel. By March 2026 x402 had processed hundreds of millions of transactions and roughly $600M annualized volume. x402 addresses machine-first micropayments but does not solve trust, identity, or wallet-level guardrails.
Read original sourceStellar Tech Acquires Join!
In 2024, Stellar Tech expanded its SaaS portfolio by acquiring Creatorz, the marketplace renowned in the Benelux for effectively connecting brands and creators. In 2025, this was followed by the acquisition of IROIN®, Germany’s leading influencer marketing platform, strengthening our presence across the DACH region. Later that same year, Join, the Netherlands’ top creator platform, became part of Stellar Tech, to be merged with Creatorz to form the most powerful creator marketplace in the Benelux.
Read original sourceStellar: Frequently Asked Questions
What is Stellar?
Stellar is a B2B influencer marketing platform that helps brands and agencies discover creators, run campaigns and measure performance.
Who uses Stellar?
Its main users are brand marketing teams, agencies and influencer marketing managers, with creators participating through its marketplace ecosystem.
How does Stellar make money?
It earns primarily from software subscriptions, with additional revenue from managed influencer services, onboarding and advisory support, and potentially marketplace monetisation.
Company Facts
- Founded
- 2015
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- stellar.io