Stellar
Stellar is a influencer marketing software and services platform for brands and agencies.
Analyst Perspective
Stellar Tech is a private B2B influencer marketing software company operating under the Stellar brand. It provides an end-to-end platform for influencer discovery, campaign management, social listening, analytics, forecasting and ROI measurement, and also operates Creatorz, a creator marketplace focused on the Benelux region. Its customers are brand marketing teams, agencies and influencer marketing managers that need software and, in some cases, managed support to plan, execute and measure creator-led campaigns. The company generates revenue primarily from recurring SaaS subscriptions, with additional income from managed influencer services, onboarding and advisory packages, and marketplace-related activity. Its recent acquisitions of Influo, IROIN and Join indicate a deliberate European consolidation strategy aimed at expanding creator supply, strengthening regional presence in Benelux and DACH, and broadening product coverage for brands and agencies.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Stellar Tech has significantly expanded its influencer marketing footprint in the Benelux region through the acquisition of Join, which will be merged with existing asset Creatorz. This move follows the 2025 acquisition of German platform IROIN, further consolidating the company's position across the DACH and Benelux markets. Additionally, the firm is prioritising social commerce integration, providing strategic guidance on the launch of TikTok Shop and Instagram product tagging features to enhance creator-brand monetisation across its regional portfolio.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Stellar
Category Differentiation
This is an influencer marketing software and services company, not the blockchain network or payment protocol with a similar name. It is focused on brands, agencies and creator campaign workflows rather than financial infrastructure.
Stellar: About
Stellar operates a software-led influencer marketing business. It sells subscription access to a proprietary platform that centralises influencer search, campaign workflow, analytics and attribution, then layers on managed services such as campaign execution, onboarding and strategic consulting. The company also operates a creator marketplace that expands creator access and supports two-sided matching between brands and creators, reinforcing the value of the core software.
How Stellar Works & Monetises
Business model analysis and core revenue streams
The company monetises mainly through recurring SaaS subscription fees for its influencer marketing platform, including monthly plans. It supplements this with service fees for campaign management, consulting, onboarding and customer success packages. A further monetisation layer comes from its creator marketplace ecosystem, which strengthens client acquisition and platform usage, though the available data does not clearly specify whether that marketplace is charged via subscription, take-rate or bundled platform access.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Stellar)
Stellar Tech acquired Join!
Stellar Tech acquired Join! [Learn more](https://stellar.io/resources/influence-marketing-blog/stellar-tech-expands-benelux-reach-by-merging-creatorz-with-join/)
Read original sourceBloomFest 2021: Raise The Roof Returns to the Virtual Stage with MP Jess Phillips Headlining a Stellar Line Up - ExchangeWire.com
BloomFest 2021 was held virtually on 16 November 2021 as an industry event for media and communications professionals to discuss barriers to diversity and equality in the workplace. The program featured the Booth of Truth, panels, and workshops focused on themes such as overcoming gendered barriers, class divides, and intersectionality, with a drive to translate discussion into action. Speakers included Jess Phillips, MP; Joeli Brearley, founder of Pregnant Then Screwed; and Michelle Griffith Robinson, GB Olympian. The event aimed to empower attendees and end with practical workplace changes, with all profits donated to Women's Aid anda pay-it-forward ticket option to support others through Bloom Mentee’s or Boosters.
Read original sourceStellar: Frequently Asked Questions
What is Stellar?
Stellar is a B2B influencer marketing platform that helps brands and agencies discover creators, run campaigns and measure performance.
Who uses Stellar?
Its main users are brand marketing teams, agencies and influencer marketing managers, with creators participating through its marketplace ecosystem.
How does Stellar make money?
It earns primarily from software subscriptions, with additional revenue from managed influencer services, onboarding and advisory support, and potentially marketplace monetisation.
Company Facts
- Founded
- 2015
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- stellar.io