Stellar
Influencer marketing software and services platform for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Stellar Tech
- Entity type
- COMPANY
- Founded
- 2015
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- stellar.io
What Stellar does
Stellar operates a software-led influencer marketing business. It sells subscription access to a proprietary platform that centralises influencer search, campaign workflow, analytics and attribution, then layers on managed services such as campaign execution, onboarding and strategic consulting. The company also operates a creator marketplace that expands creator access and supports two-sided matching between brands and creators, reinforcing the value of the core software.
Category differentiation
This is an influencer marketing software and services company, not the blockchain network or payment protocol with a similar name. It is focused on brands, agencies and creator campaign workflows rather than financial infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Stellar Tech is a private B2B influencer marketing software company operating under the Stellar brand. It provides an end-to-end platform for influencer discovery, campaign management, social listening, analytics, forecasting and ROI measurement, and also operates Creatorz, a creator marketplace focused on the Benelux region. Its customers are brand marketing teams, agencies and influencer marketing managers that need software and, in some cases, managed support to plan, execute and measure creator-led campaigns. The company generates revenue primarily from recurring SaaS subscriptions, with additional income from managed influencer services, onboarding and advisory packages, and marketplace-related activity. Its recent acquisitions of Influo, IROIN and Join indicate a deliberate European consolidation strategy aimed at expanding creator supply, strengthening regional presence in Benelux and DACH, and broadening product coverage for brands and agencies.
Company news briefing
Briefing updated:
Stellar Tech has significantly expanded its influencer marketing footprint in the Benelux region through the acquisition of Join, which will be merged with existing asset Creatorz. This move follows the 2025 acquisition of German platform IROIN, further consolidating the company's position across the DACH and Benelux markets. Additionally, the firm is prioritising social commerce integration, providing strategic guidance on the launch of TikTok Shop and Instagram product tagging features to enhance creator-brand monetisation across its regional portfolio.
Business model & monetisation
The company monetises mainly through recurring SaaS subscription fees for its influencer marketing platform, including monthly plans. It supplements this with service fees for campaign management, consulting, onboarding and customer success packages. A further monetisation layer comes from its creator marketplace ecosystem, which strengthens client acquisition and platform usage, though the available data does not clearly specify whether that marketplace is charged via subscription, take-rate or bundled platform access.
- Influencer marketing software subscriptions
- Software Subscription
- Managed influencer campaign services
- Service Fee
- Onboarding and strategic advisory packages
- Service Fee
- Creator marketplace monetisation
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Stellar
What is Stellar?
Stellar is a B2B influencer marketing platform that helps brands and agencies discover creators, run campaigns and measure performance.
Who uses Stellar?
Its main users are brand marketing teams, agencies and influencer marketing managers, with creators participating through its marketplace ecosystem.
How does Stellar make money?
It earns primarily from software subscriptions, with additional revenue from managed influencer services, onboarding and advisory support, and potentially marketplace monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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