Stellar

Stellar operates a software-led influencer marketing business. It sells subscription access to a proprietary platform that centralises influencer search, campaign workflow, analytics and attribution, then layers on managed services such as campaign execution, onboarding and strategic consulting. The company also operates a creator marketplace that expands creator access and supports two-sided matching between brands and creators, reinforcing the value of the core software.

Stellar Tech is a private B2B influencer marketing software company operating under the Stellar brand. It provides an end-to-end platform for influencer discovery, campaign management, social listening, analytics, forecasting and ROI measurement, and also operates Creatorz, a creator marketplace focused on the Benelux region. Its customers are brand marketing teams, agencies and influencer marketing managers that need software and, in some cases, managed support to plan, execute and measure creator-led campaigns.

The company generates revenue primarily from recurring SaaS subscriptions, with additional income from managed influencer services, onboarding and advisory packages, and marketplace-related activity. Its recent acquisitions of Influo, IROIN and Join indicate a deliberate European consolidation strategy aimed at expanding creator supply, strengthening regional presence in Benelux and DACH, and broadening product coverage for brands and agencies.