HypeAuditor

The business combines software, data, and services. HypeAuditor licenses access to a proprietary influencer marketing platform for recurring subscription revenue, sells API access to customers that want embedded creator intelligence in their own workflows, and offers managed services for campaign execution and bespoke research. Value is created by aggregating and analysing creator and audience data, then turning that intelligence into operational tools for discovery, vetting, planning, execution, and reporting.

HypeAuditor is a B2B influencer marketing software provider that sells tools for creator discovery, audience analytics, fraud detection, campaign management, reporting, and media planning. Its platform is used by brand marketing teams, agencies, e-commerce businesses, and enterprise data teams that need to identify creators, assess audience quality, and run influencer programmes with greater control and measurement.

The company monetises primarily through subscription access to its SaaS platform, with additional revenue from API access, managed influencer campaign services, and custom research projects. Its value proposition centres on combining a large creator database with analytics and fraud screening so customers can move from creator selection to campaign execution and reporting within one system.