Affilae
Affilae is a affiliate and influencer marketing software with tracking and payouts.
Analyst Perspective
Affilae is a France-based B2B software platform for affiliate marketing, influencer performance and partner payouts. Its core product enables brands, e-commerce teams and agencies to run affiliate and creator programmes from a single interface covering partner recruitment, campaign management, tracking, attribution, reporting, billing and payments. It also offers a built-in publisher marketplace and creator-facing tools that help publishers and influencers discover campaigns and monetise content. The company generates revenue primarily from SaaS subscriptions, with additional monetisation from managed services, payment-related fees and optional support layers such as account management and influencer campaign execution. Its direct customers are businesses, especially brands, e-commerce merchants, affiliate managers, performance teams and agencies, while publishers and creators participate on the supply side of the ecosystem.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Affilae has further expanded its partner ecosystem through a strategic collaboration with Joko, an all-in-one shopping application designed to enhance consumer purchasing power. This development reinforces the firm’s commitment to French market leadership and transparency, as recently articulated by its CEO and evidenced in its 2026 'Performance and Affiliate' study. By synthesising vertical-specific insights into pet marketing and AI-driven food trends, Affilae continues to prioritise research-led innovation and specialised sector expertise within the MarTech landscape.
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Key insights about Affilae
Category Differentiation
Affilae is not a consumer cashback site or a traditional ad network. It is primarily a B2B platform for managing affiliate, creator and payout workflows for brands and merchants.
Affilae: About
Affilae operates a B2B SaaS platform that helps advertisers and merchants manage affiliate and creator-based acquisition programmes. It creates value by combining partner discovery, campaign execution, attribution, anti-fraud controls, invoicing and payout workflows into one system, reducing operational complexity for brands and making monetisation easier for publishers and creators. The business is complemented by service-led support for programme optimisation and influencer campaign execution.
How Affilae Works & Monetises
Business model analysis and core revenue streams
Affilae mainly uses a SaaS subscription model for access to its affiliate and influencer management platform. Pricing appears to be usage- or tier-based, with add-on revenue from payment handling, payout administration, premium modules and managed services such as account management, coaching and influencer campaign execution. Its commercial model therefore blends software subscription revenue with service fees and some transaction-related fees tied to partner payments.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Affilae)
Travel affiliate marketing strategy: insights from a pure player media
Travel affiliate marketing strategy: insights from a pure player media
Read original sourceOptima Media interview: how to scale a b2b affiliate marketing strategy
New article featuring an interview with Optima Media on scaling B2B affiliate marketing strategy.
Read original sourceWeiterhin gute Aussichten für den View
The article argues that Postview in display advertising remains a valuable, increasingly relevant component of the online marketing mix, countering common myths about cookie dropping and visibility. Postview tracking links ad views within a display campaign to subsequent conversions and can be used to attribute affiliate sales with a fixed cost-per-order (CPO). It highlights industry practices under the BVDW code of conduct, which employ short cookie lifetimes to ensure purchase attribution stays tied to the delivered ad, and notes that postview cookies have lower priority than click cookies. The piece describes IAB-standard ad delivery in the immediately visible area, with a maximum of three campaigns per banner call, and references the adyard premium network where publishing environments are known. In a four-week Adyard test, a real Postview campaign for Herrenausstatter produced 100 orders versus 57 for a masked campaign for Just4Men at equal impressions (a 75% higher sales figure). The narrative also situates Postview within broader programmatic buying and evolving attribution models, mentioning Eric Pütz’s role at Ligatus.
Read original sourceAffilae: Frequently Asked Questions
What is Affilae?
Affilae is a B2B platform for managing affiliate marketing, influencer performance, partner tracking and payouts.
Who uses Affilae?
Brands, e-commerce merchants, agencies, affiliate managers, influencer teams, publishers and creators use it to run or join partner programmes.
How does Affilae make money?
It makes money mainly from SaaS subscriptions, plus managed services and payment-related fees tied to affiliate and creator operations.
Company Facts
- Founded
- 2012
- Headquarters
- 64 rue Waldeck Rousseau, 69006 Lyon, France
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- affilae.com