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Affilae

Affiliate and influencer marketing software with tracking and payouts.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
AFFILIAE SASU
Entity type
COMPANY
Founded
2012
Headquarters
64 rue Waldeck Rousseau, 69006 Lyon, France
Company size
<10
Market role
AdTech Vendor
Official website
affilae.com

What Affilae does

Affilae operates a B2B SaaS platform that helps advertisers and merchants manage affiliate and creator-based acquisition programmes. It creates value by combining partner discovery, campaign execution, attribution, anti-fraud controls, invoicing and payout workflows into one system, reducing operational complexity for brands and making monetisation easier for publishers and creators. The business is complemented by service-led support for programme optimisation and influencer campaign execution.

Category differentiation

Affilae is not a consumer cashback site or a traditional ad network. It is primarily a B2B platform for managing affiliate, creator and payout workflows for brands and merchants.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Affilae is a France-based B2B software platform for affiliate marketing, influencer performance and partner payouts. Its core product enables brands, e-commerce teams and agencies to run affiliate and creator programmes from a single interface covering partner recruitment, campaign management, tracking, attribution, reporting, billing and payments. It also offers a built-in publisher marketplace and creator-facing tools that help publishers and influencers discover campaigns and monetise content. The company generates revenue primarily from SaaS subscriptions, with additional monetisation from managed services, payment-related fees and optional support layers such as account management and influencer campaign execution. Its direct customers are businesses, especially brands, e-commerce merchants, affiliate managers, performance teams and agencies, while publishers and creators participate on the supply side of the ecosystem.

Company news briefing

Briefing updated:

Building on its partnership with Joko and focus on French market leadership, Affilae has continued to publish strategic insights regarding influencer and affiliate marketing, including a recent feature on doubling sales. The firm has also highlighted B2B affiliate scaling strategies through an interview with Optima Media and shared travel affiliate insights from pure player media. These content releases reinforce Affilae's ongoing emphasis on sector expertise and practical performance guidance within the MarTech landscape.

Business model & monetisation

Affilae mainly uses a SaaS subscription model for access to its affiliate and influencer management platform. Pricing is usage- or tier-based, with add-on revenue from payment handling, payout administration, premium modules and managed services such as account management, coaching and influencer campaign execution. Its commercial model therefore blends software subscription revenue with service fees and some transaction-related fees tied to partner payments.

Platform subscriptions
Software Subscription
Managed account support and coaching
Service Fee
Influencer campaign execution services
Service Fee
Payout and payment-related fees
Percentage Take-Rate
Marketplace and premium feature upsell
Software Subscription

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about Affilae

What is Affilae?

Affilae is a B2B platform for managing affiliate marketing, influencer performance, partner tracking and payouts.

Who uses Affilae?

Brands, e-commerce merchants, agencies, affiliate managers, influencer teams, publishers and creators use it to run or join partner programmes.

How does Affilae make money?

It makes money mainly from SaaS subscriptions, plus managed services and payment-related fees tied to affiliate and creator operations.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

16 publicly documented primary sources and citations linked across the market graph.

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