Casaneo
French affiliate and influencer platform for home and fashion brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ID-CLICK MEDIA
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 20 Bis rue Louis Philippe, 92200 Neuilly-sur-Seine, France
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- casaneo.io
What Casaneo does
Casaneo operates a performance marketing marketplace and execution layer. It creates value by aggregating demand from advertisers and agencies with supply from publishers, affiliates and creators, then providing the tracking, matching, billing and campaign workflows required to run measurable partner marketing programmes. Revenue is generated when campaigns deliver validated outcomes, and supplemented by service-led programme setup, optimisation and partner management.
Category differentiation
Casaneo is not a consumer home or fashion retailer; it is a B2B partner marketing platform and service layer. It is distinct from generalist affiliate networks by its French positioning and home-and-fashion sector focus.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Casaneo is a French affiliate and influencer marketing platform operated by ID-CLICK MEDIA. It connects e-commerce advertisers, publishers, affiliates, influencers and agencies, with a stated specialism in the home and fashion sectors. Its platform supports campaign management, partner onboarding, conversion tracking, reporting, commission management and performance-based billing. The company makes money primarily by charging advertisers on a results basis, typically as a percentage of validated sales or leads generated through its network. It also provides managed services around affiliate programme execution, influencer campaigns, lead generation and agency support. Its direct customers are businesses rather than consumers, especially e-commerce brands, agencies and home-sector professionals seeking measurable acquisition outcomes.
Business model & monetisation
The company monetises mainly through a performance-based model in which advertisers pay commissions on validated sales or qualified leads. Pricing is outcome-led rather than subscription-led, with low or no upfront cost highlighted for advertisers. Additional revenue comes from managed services for affiliate programme setup, publisher recruitment, campaign optimisation, influencer marketing and agency support, using either service fees, performance commissions or hybrid commercial terms.
- Advertiser affiliate commissions on validated sales
- Percentage take-rate
- Lead generation charges on qualified leads
- Performance-based fee
- Influencer campaign management
- Service fee and performance-linked pricing
- Agency support and campaign execution
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ID-CLICK MEDIA / CASANEO
IAB vendor record: 978
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Casaneo
What is Casaneo?
Casaneo is a French affiliate and influencer marketing platform operated by ID-CLICK MEDIA, focused mainly on home and fashion advertisers.
Who uses Casaneo?
Its main users are e-commerce brands, advertisers and agencies, while publishers, affiliates and influencers use the network to access campaigns and earn commissions.
How does Casaneo make money?
It makes money primarily through performance-based advertiser fees on validated sales or leads, plus managed service revenues from campaign setup, optimisation and influencer execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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