uppr
Affiliate platform, network and agency for performance partnerships.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- uppr GmbH
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Linkstraße 21, 59519 Möhnesee, Germany
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- uppr.rocks
What uppr does
uppr operates a hybrid affiliate marketing model that combines software, network access, and managed services. It provides advertisers with proprietary tracking and campaign management technology, connects them with a curated base of publishers, and runs the programme operationally through an agency layer. Value is created by reducing reliance on third-party affiliate networks, improving control over partner quality and data, and aligning commercial outcomes with measurable affiliate revenue.
Category differentiation
uppr is not a broad display ad network or a generic influencer marketplace. It is a specialist affiliate marketing business combining partnership software, a curated publisher network, and managed services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
uppr is a German affiliate marketing company that combines a proprietary affiliate platform, a curated publisher network, and managed agency services. Its offering is aimed at advertisers, brands, and e-commerce companies that want to run partnership and affiliate programmes with more direct control over tracking, reporting, partner management, and data ownership. The business positions its software as an alternative to relying fully on external affiliate networks. The company makes money through a hybrid model centred on managed affiliate services and performance-linked compensation, with platform access often bundled into agency engagements. It also creates value by operating a handpicked publisher network and a publisher portal that supports onboarding, campaign access, and operational execution for partners.
Business model & monetisation
The company uses a mixed monetisation structure. Its affiliate agency work is primarily monetised through performance-based compensation tied to generated affiliate revenue, supplemented by managed service fees for programme strategy, partner recruitment, campaign management, and optimisation. Its proprietary platform is used as a hosted software layer and is often bundled into service engagements, which reduces or removes standalone network fees while strengthening customer retention.
- Managed affiliate agency services
- Performance-based revenue share plus service fees
- Curated publisher network access
- Percentage take-rate on partner-driven sales
- Affiliate platform usage
- Bundled SaaS within service engagements
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
uppr GmbH
IAB vendor record: 459
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 8
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Agentic Commerce: Preparing for AI Buyers
Agentic Commerce / Conversational AI in E‑commerce · Recorded impact score: 2/5
Marcel Schöne, founder and Managing Director of the performance-partnership agency Uppr, argues that increasing use of AI agents to search for and purchase products—so-called agentic commerce—is already reshaping the customer journey. In this guest commentary published on June 29, 2026 in HORIZONT, Schöne explains that marketing and e‑commerce teams must adapt their strategies, data practices and product information to be discoverable and actionable for autonomous agents. The piece frames the shift as a paradigm change that requires operational preparation across commerce, search visibility, and governance rather than incremental changes to existing marketing tactics.
- Article authored by Marcel Schöne, founder and Managing Director of the performance-partnership agency Uppr.
- Published on HORIZONT on 2026-06-29.
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Questions about uppr
What is uppr?
uppr is a German affiliate marketing company offering a proprietary platform, a curated publisher network, and managed agency services for partnership programmes.
Who uses uppr?
Its primary customers are advertisers, brands, and e-commerce companies that want to run or outsource affiliate and partnership marketing programmes.
How does uppr make money?
It earns revenue mainly from performance-linked affiliate agency services, supported by managed network access and bundled platform usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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