Kwanko

The company runs a performance marketing and affiliate network combined with a proprietary tracking and attribution platform. It creates value by connecting advertisers with publishers and influencers, providing tools for monitoring, tracking, attribution, anti-fraud and ROI optimisation across channels (affiliate, email, display, social, app, drive-to-store). For some clients it offers a self-service model where advertisers configure and run their own programmes; for others it provides fully managed, multi-channel campaign execution and creative production.

Revenue is generated via subscriptions to its self-service platform, performance-based fees on advertising spend using standard cost-per-action, cost-per-lead, cost-per-click, cost-per-thousand and time-based models, and pay-per-use fees for creative production and operational support. Vertical, sector-focused offerings (such as for education) package the same technology and network with domain-specific support, increasing stickiness and campaign volume.

Kwanko is a France-based performance marketing and affiliate network that operates as part of verticalAds Group. It provides a technology platform and managed services for advertisers to run affiliate, lead generation, email, display, app install and influencer campaigns, with tracking, attribution, anti-fraud and reporting tools.

The company earns revenue through a mix of SaaS subscriptions for its self-service affiliate platform, performance-based media fees on campaigns (CPA/CPL/CPC/CPM and time-on-site models), and pay-per-use creative and operational service packages. Its customers are primarily e-commerce brands, mid-market and enterprise advertisers, agencies, and sector-specific advertisers such as education providers that use the platform and network to acquire customers and leads.