Affiliate Marketing Networks & Tracking · Media Arbitrator / Ad Network · AdTech Vendor
Kwanko
Affiliate marketing platform connecting advertisers with publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- KWANKO SAS
- Entity type
- COMPANY
- Founded
- 2003
- Headquarters
- 60 Boulevard du Maréchal Joffre, 92340 Bourg-la-Reine, France
- Company size
- 201–500
- Market cluster / sector
- Affiliate Marketing Networks & Tracking
- Market role
- Media Arbitrator / Ad Network · AdTech Vendor
- Official website
- kwanko.com
What Kwanko does
Kwanko operates a hybrid affiliate infrastructure model combining software and marketplace functionality. It provides advertiser-facing tools to launch and manage affiliate programmes, publisher-facing tools to join and monetise campaigns, and a network layer that helps both sides transact around performance-based acquisition. Value is created by aggregating publishers, simplifying tracking and reporting, and reducing operational friction for brands running affiliate programmes.
Category differentiation
Kwanko is an affiliate marketing platform and network, not a general DSP, SSP or social advertising platform. It is focused on performance-based publisher partnerships rather than broad programmatic media buying.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kwanko is a France-based affiliate marketing company operating a proprietary platform for advertisers, agencies, publishers, bloggers and app publishers. Its core offer centres on SKALE and related advertiser and publisher interfaces that let brands launch affiliate programmes, recruit publishers, track conversions and manage commissions across a broad partner network. The company makes money primarily from B2B platform subscriptions and related service revenue rather than a transaction commission on every conversion, based on the stated 0% platform commission model. It serves e-commerce brands and marketing teams seeking performance-based acquisition, while also providing publishers with tools to monetise content through affiliate campaigns.
Company news briefing
Briefing updated:
Kwanko has recently been awarded the Silver Badge in the TikTok Shop Partner Agency Ranking, underscoring its established expertise in social shopping and influencer marketing. This recognition complements the company's broader solution portfolio restructuring—which segments services across e-commerce CPA, lead generation, and Kwanko Studio—alongside its ongoing industry presence at major European events including PI LIVE Europe 2026 and the One to One AI x Customer Experience conference.
Business model & monetisation
Kwanko monetises chiefly through SaaS-style subscription fees for access to its affiliate platform, with SKALE priced from roughly €99 per month according to the provided product evidence. It also generates supplementary revenue from campaign support, optimisation and related managed or technical services. Publisher commissions are funded by advertisers, while Kwanko positions the core platform around a 0% platform commission structure rather than a standard network take rate.
- Advertiser platform subscriptions
- SaaS / software access fees
- Affiliate programme support and optimisation services
- Service fee / retainer
- Technical or creative add-ons
- Project-based service fees
Products & capabilities
No products with linked sources are available in this view.
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Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Kwanko
IAB vendor record: 702
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 8
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
Competitors & alternatives
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Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Kwanko's competitive landscape.
Affiliate marketing platform for brands, agencies, publishers and creators.
Affiliate and performance marketing platform for brands and publishers.
Affiliate marketing platform and network for brands and publishers.
Affiliate marketing network and tracking platform for performance partnerships.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Kwanko Earns the Silver Badge in the TikTok Shop Partner Agency Ranking
Recorded impact score: 3/5
Kwanko has been awarded the Silver Badge in the TikTok Shop Partner Agency Ranking, highlighting its expertise in social shopping and influencer marketing.
Kwanko at PI LIVE Europe 2026: Driving Performance, Partnerships, and Digital Innovation in London
Recorded impact score: 3/5
Kwanko announces its participation in PI LIVE Europe 2026 in London, focusing on performance, partnerships, and digital innovation.
Kwanko Returns to One to One AI x Customer Experience Biarritz 2026: 3 Days to Scale Your Digital Performance
Recorded impact score: 2/5
Kwanko announces its participation in the One to One AI x Customer Experience Biarritz 2026 event, a three-day conference focused on scaling digital performance.
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Questions about Kwanko
What is Kwanko?
Kwanko is an affiliate marketing platform that helps advertisers run performance-based campaigns through a publisher network.
Who uses Kwanko?
It is used mainly by e-commerce brands, advertisers and agencies, while publishers and affiliates use the platform to monetise content.
How does Kwanko make money?
Kwanko makes money primarily from platform subscription fees and related support or optimisation services for affiliate programmes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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