Mitgo Group

Admitad Rebrands Under Mitgo as Parent Group

Admitad, a self-funded global partner network in performance marketing since 2009, announces Mitgo as the new parent company to simplify the corporate structure and support independent development while maintaining market leadership. In 2022, Admitad’s services and platforms processed over 130 million orders for 35,000 brands and 100,000 publishers. Over the past five years, the group invested more than $30 million in new projects. Mitgo will function as a startup incubator and investor network, with fully owned units including Takeads (Native Advertising), FairSavings (Coupons), ConvertSocial (Influencer Marketing), Univibes (EdTech), and Tapfiliate (Affiliate/Referral). LetyShops, Booknet, and Manganum are also part of the Mitgo family. Alexander Bachmann, the founder and longtime CEO of Admitad, becomes CEO of Mitgo. The group operates in more than ten countries with 700+ specialists and is headquartered in Neckarsulm, Germany.

RTB House Leverages European Ecommerce Growth To Expand Programmatic

RTB House, a retargeting technology provider and DSP, leverages Europe’s ecommerce growth to expand programmatic buying across 29 markets. Founded in 2012 in Warsaw, the company has moved into the UK and Ireland and aims to open a London office to broaden its sales and partner network. The firm currently employs about 100 people and plans to add 30–40 more in the coming year. It partners with brands and affiliate networks, with TradeTracker Denmark noting growth across Europe as programmatic and RTB adoption accelerates, particularly among media agencies. Admitad, a Russian affiliate network, is working on 20 campaigns with RTB House and hopes to reach 100 by the end of 2014. RTB House also signals ambitions beyond Europe to markets including the US, Australia, Turkey and Azerbaijan, underscoring a broader global expansion strategy.