mrge
mrge is a commerce advertising platform for affiliate and publisher monetisation.
mrge operates in the AdTech Vendor segment.
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Distinction
mrge is not a consumer shopping app or a pure retailer. It is a B2B commerce advertising and affiliate monetisation platform that serves publishers, advertisers and e-commerce partners.
- Founded
- 2020-09-09
- Headquarters
- An der Alster 45, 20099 Hamburg, Germany
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about mrge
mrge: About
mrge operates a networked B2B advertising platform spanning affiliate marketing, native commerce content, publisher monetisation and performance media. It creates value by matching advertiser offers with publisher inventory and content environments, improving conversion outcomes through analytics, automation and integrations. The model benefits from scale on both sides of the marketplace: more advertisers increase monetisation opportunities for publishers, while more publishers improve reach and performance options for advertisers.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
mrge: Market Position
mrge is a German B2B commerce advertising and affiliate marketing platform that connects advertisers, e-commerce brands, affiliates and digital publishers. Its platform portfolio combines commerce content monetisation, affiliate tracking, performance marketing and product recommendation capabilities, enabling campaigns and publisher monetisation across CPC, CPA, CPL and related outcome-based models.
The company makes money by aggregating advertiser demand and publisher supply, then earning commissions or margins on clicks, leads, actions and orders delivered through its network. It also appears to generate software-like revenue through platform access, APIs and integrations. The business has expanded beyond Europe through acquisitions including SourceKnowledge and MaxBounty, which added North American reach and deeper CPC and CPA capabilities.
mrge: Frequently Asked Questions
What is mrge?
mrge is a B2B commerce advertising platform combining affiliate marketing, publisher monetisation, performance media and commerce content solutions.
Who uses mrge?
Its customers include digital publishers, affiliate publishers, advertisers, e-commerce brands, performance marketers and shopping-platform operators.
How does mrge make money?
It earns revenue mainly from performance-based models such as CPC, CPA, CPL and affiliate commissions, plus some platform and integration income.
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