SocialPerf

The business combines affiliate network infrastructure with campaign management software and advisory services. SocialPerf creates value by matching advertisers with publishers and creators, tracking user actions across affiliate traffic, calculating payouts, and giving both sides operational visibility. Revenue is generated from campaign-linked fees or commission margins within the affiliate ecosystem, supplemented by consulting work tied to performance improvement and partnership design.

SocialPerf is a French B2B affiliate and performance marketing platform that connects advertisers with affiliates, publishers and creators. Its software manages affiliate recruitment, click-to-conversion tracking, commission calculation, billing and performance reporting, with AI-assisted matching and optimisation layered on top. In addition to the platform, the company also offers consulting around commission structures and advertiser-publisher partnership optimisation.

The company makes money primarily from performance-based affiliate activity, likely taking a margin or fee on tracked campaign outcomes and commissions, with additional revenue from managed consulting services. Its direct customers are advertisers, e-commerce merchants, affiliate managers and publishers using the platform to run and measure partner-led acquisition campaigns.