Effinity
Affiliate marketing platform and performance agency for brands and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- EFFINITY SAS
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- 85, rue Compans, 75019 Paris, France
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- effinity.fr
What Effinity does
Effinity operates a hybrid business model combining proprietary B2B software, an affiliate network and managed marketing services. It creates value by helping advertisers recruit partners, track conversions, manage commissions, distribute product feeds and optimise acquisition performance across affiliate, search, social and influencer channels. Its affiliate ecosystem attracts both advertisers and publishers, while its service teams increase wallet share by managing campaigns on top of the underlying platform.
Category differentiation
Effinity is not a pure affiliate publisher or a standalone consumer app. It is a B2B performance marketing company combining affiliate technology, partner network infrastructure and managed acquisition services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Effinity is a French performance marketing company that combines proprietary affiliate technology with managed marketing services. Its core offer centres on an affiliate platform used to create, manage and track partner programmes, supported by tracking, feed management, partner discovery and reporting tools. Around this software layer, the company also sells managed services in affiliate management, paid media, influencer marketing, lead generation and search visibility consulting. The company makes money from a mix of performance-based commissions, platform usage and service fees. Its direct customers are brands, advertisers, e-commerce businesses, agencies and publishers participating in affiliate and acquisition programmes. Effinity sits between software vendor, affiliate network and performance marketing agency, with value created through partner access, tracking infrastructure and campaign management expertise.
Company news briefing
Briefing updated:
Building on its focus on affiliate budget optimisation and generative search visibility, Effinity is now integrating Marketing Mix Modelling (MMM) to precisely measure the incremental contribution of affiliate channels. Furthermore, the firm is repositioning its strategy around 'Partner Management' as a comprehensive growth operating system, reflecting a shift away from traditional channel-siloed purchasing paths. These initiatives reinforce Effinity's commitment to data-driven performance ROI and structural growth within an evolving digital ecosystem.
Business model & monetisation
Effinity monetises through performance-based pricing in affiliate marketing, including CPA, CPL and CPC-style commercial structures, plus commissions tied to partner-driven transactions. It also generates revenue from self-service or platform-led software usage, managed service fees for affiliate management and paid media operations, and consulting-style charges for services such as influencer campaigns, lead generation and search visibility support. Feed management, tracking and related operational services act as attach products that deepen account value.
- Affiliate programme commissions and transaction-linked fees
- Percentage take-rate / performance-based pricing
- Managed affiliate and paid media services
- Service fee / retainer with performance elements
- Platform access and software-led usage
- SaaS / software subscription
- Feed management, tracking and ancillary consulting
- Value-added service fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Effiliation / Effinity
IAB vendor record: 402
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7
- Declared feature IDs
- 3
Products & market categories
Technology
Service
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Effinity
What is Effinity?
Effinity is a French performance marketing company that provides affiliate technology, tracking tools and managed acquisition services for brands, advertisers and agencies.
Who uses Effinity?
Its users include advertisers, e-commerce merchants, agencies, affiliate managers, publishers and performance marketing teams running partner-led growth programmes.
How does Effinity make money?
It earns revenue from performance-based affiliate commissions, software and platform usage, and service fees for managed affiliate, paid media, influencer and lead generation work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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