Awin

Awin operates a two-sided affiliate marketing platform. It creates value by aggregating a large base of advertisers and partners, supplying discovery, tracking, attribution, commission management and payment workflows in a single environment. This reduces the operational complexity of launching and scaling affiliate programmes, while improving measurable, performance-based customer acquisition for brands and agencies.

Awin is an affiliate marketing and partner commerce platform that connects advertisers, agencies, publishers and creators to run performance-based partnerships. Its platform supports partner discovery, campaign management, tracking, attribution, reporting and payments, with tiered offers ranging from entry-level self-service plans for smaller advertisers to customised enterprise solutions for large brands and agencies.

The company makes money through a hybrid model combining software subscription fees with transaction-based fees tied to affiliate-driven sales, alongside optional managed services and premium integrations. Awin serves both sides of the ecosystem, but its direct paying customers are primarily advertisers, agencies and enterprise marketing teams that use the platform to acquire customers and drive sales through third-party partners.