impact.com
Partnership marketing software for affiliates, creators, referrals, and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Impact Tech, Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 10 E. Figueroa Street, 2nd Floor, Santa Barbara, CA 93101
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Official website
- impact.com
What impact.com does
impact.com operates a B2B software platform for managing partnership-based customer acquisition and revenue generation. It creates value by consolidating partner discovery, onboarding, contracting, attribution, reporting, and payment workflows into one system, reducing manual programme management and improving measurable ROI. The business is supported by adjacent modules for influencer marketing, referral management, partner marketplaces, and publisher-side affiliate analytics.
Category differentiation
impact.com is a B2B partnership marketing software platform, not a general-purpose advertising agency or a traditional affiliate network alone. It should also be distinguished from the older Impact Radius brand name and from single-function influencer tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
impact.com is a private US software company that sells a partnership management platform to brands, agencies, publishers, and commerce-focused marketing teams. Its core product suite helps customers discover partners, manage affiliate, creator, and referral programmes, automate contracts and global payouts, and measure partner-attributed revenue across channels. It also owns Trackonomics, a publisher analytics product for commerce content and affiliate revenue measurement. The company makes money primarily through SaaS subscription fees and additional transaction-based charges tied to partner-driven revenue and payout activity. Its direct customers are businesses rather than consumers, especially enterprise brands, e-commerce businesses, SaaS companies, agencies, and publishers running structured partnership programmes.
Company news briefing
Briefing updated:
Continuing its expansion in creator commerce, impact.com has powered Minecraft's first affiliate program and integrated with YouTube Shopping's Creator Partnerships API for European scaling, while building upon its AI-driven infrastructure and autonomous partnership agents. The platform reported growth to over 6,500 brands in Q2 2026, alongside ongoing industry dialogues addressing LLM measurement challenges and ecosystem integrity following the suspension of the Phia extension. Recent benchmark research highlights shifting consumer habits characterised by longer research cycles and rising average order values.
Business model & monetisation
The company uses a hybrid monetisation model combining recurring SaaS subscription fees with performance-linked transaction fees. Entry plans are priced on monthly software access, while larger customers can buy enterprise tiers, added reporting, and higher-volume payout capabilities. The platform also takes a percentage fee on partner-driven revenue and monetises optional modules and acquired products such as publisher analytics and agency workflow capabilities.
- Platform subscriptions
- Software Subscription
- Partner-driven revenue fees
- Percentage Take-Rate
- Enterprise add-ons and advanced reporting
- Software Subscription
- Publisher analytics and specialised modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
impact.com
IAB vendor record: 721
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 11
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Competitors & alternatives
- Partnerize
Partnership marketing software for managing affiliates, attribution, and partner payments.
Side-by-side comparisons
Subsidiaries & acquisitions
- Pressboard
Branded-content analytics and workflow software for publishers and advertisers.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Awin, CJ, Partnerize, impact.com CEOs to Map Industry's Future
Affiliate Marketing · Recorded impact score: 2/5
The CEOs and co-founders of Awin, CJ, Partnerize, and impact.com will join forces for a keynote at PI LIVE Europe to discuss the future of the affiliate and performance marketing industry. The discussion comes as the industry faces significant shifts driven by AI, including the rise of AI shopping agents and changing customer journeys. Recent research cited in the article shows 72% of AI platform users use AI for product research, 42% of consumers use AI tools for shopping, and Mastercard predicts one in ten will routinely use AI agents to shop by 2030. The leaders will address the need for new measurement and attribution models beyond last-click, aiming to scale the industry tenfold. The keynote will be moderated by Jennifer Goodwin.
- Awin, CJ, Partnerize, and impact.com are participating in a joint keynote at PI LIVE Europe.
- The keynote features CEOs and co-founders Sean Sewell, Todd Crawford, Adam Ross, and Santi Pierini.
impact.com Powers Minecraft Affiliate Program, Unveils AI Partnership Tech
Partnerships / Affiliate & Creator Commerce · Recorded impact score: 3/5
impact.com reported Q2 progress including Minecraft selecting its platform to power Minecraft’s first-ever affiliate program, the unveiling of next-generation AI-powered partnership technology at its iPX event, and continued customer growth. The company added over 700 customers in the quarter, growing its base to more than 6,500 brands. New platform capabilities announced include AI-powered partnership assistance and autonomous agents, a public Model Context Protocol (MCP) connector, creator storefronts, improved creator discovery and faster payouts. impact.com also published benchmark research ahead of Amazon Prime Day and highlighted its industry recognitions and podcast audience growth.
- Minecraft selected impact.com to power its first-ever affiliate program.
- impact.com added more than 700 new customers in Q2, bringing its global customer community to more than 6,500 brands.
Mid-2026 Consumers Buy Less, Spend More Per Order
Retail & Commerce · Recorded impact score: 2/5
A mid-year benchmark from impact.com, covering 2,319 same-store retail brands in H1 2026, finds US consumers making fewer purchases but spending more per order. Transactions fell 7% year-over-year while average order value (AOV) rose 16% (from $111 to $130), producing an overall 8% increase in consumer spend. Per-item prices paid rose 13% YoY while online list prices increased only 2–3% (Adobe Digital Insights). Click volume rose 6% but conversion rates dropped 12%, indicating longer consideration cycles. Partnership channels shifted: Loyalty & Rewards grew its share (51% to 54%), Technology Solutions partners increased transaction volume (+15% YoY), and Voucher/Coupon partners declined (11% to 5%). Brands increased total spending on partners (+10% YoY) and moved toward performance-based commission models.
- impact.com's 2026 Mid-year Industry Benchmark analyzed 2,319 same-store retail brands in the first half of 2026.
- Transactions declined 7% year-over-year while average order value (AOV) rose 16% (from $111 to $130).
Podcast: AI Visibility and Affiliate Marketing Future
Affiliate & Performance Marketing · Recorded impact score: 2/5
Episode 75 of the Affiliate TalkxX podcast (published 2026-08-07) features a live discussion about the role of affiliate and partner marketing in an AI-driven digital landscape. Host Julian Weiß speaks with guests Benjamin Gromann (Tradedoubler), Yann Dutertre (Awin) and André Kögler (impact.com / APMC). The episode covers market data from the Affiliate & Partner Marketing Council (APMC) showing affiliate channels influence roughly 25% of transactions when all touchpoints are considered (about 12.5% last-click), the growing importance of publisher content for Large Language Models (LLMs), the emergence of LLM “citations” as a new visibility metric, and the need for new upper-funnel valuation and commission models (e.g., WKZ models) to capture non-last-click value.
- Episode 75 of Affiliate TalkxX was published on 2026-08-07 and is a live podcast about AI visibility and affiliate marketing.
- Guests on the episode included Benjamin Gromann (Tradedoubler), Yann Dutertre (Awin) and André Kögler (impact.com); Julian Weiß hosted.
Prime Day: 9% More Clicks, 45% Less Spending
Retail / Commerce Performance · Recorded impact score: 3/5
A benchmark report from impact.com analyzing 1,364 North American retail brands shows Prime Day 2026 generated more traffic but far less revenue. Clicks rose 9% year‑over‑year during the four‑day event, while transactions fell 25%, conversion rates dropped 31%, and consumer spending plunged 45%. The highest sales day shifted nine days before Prime Day (versus peak inside the event in 2025), suggesting pre‑event promotions pulled demand out of the sale window. Customers are researching longer (11 days vs. 9.37 days last year), browsing more, and spending less. Loyalty and rewards programs grew their share of transactions from 45% to 58%, while network partners remained the second‑largest contributor. impact.com CMO Cristy Garcia recommends extending campaigns beyond the event window and leaning into publisher, review site, and creator partnerships — including visibility in AI answer engines.
- impact.com published a benchmark report analyzing performance across 1,364 North American retail brands.
- Clicks rose 9% year‑over‑year during the four‑day Prime Day event.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Marketplace Growth- Lifecycle Intern(Intern) | Marketplace | Cape Town | |
| Publisher Business Development Manager(Mid-Level) | Customer Experience | New York | |
| Affiliate Retail Media Growth Lead(Lead) | Product | New York, New York; Santa Barbara, California; Seattle Washington; Columbus, Ohio | |
| Associate Solutions Architect(Junior) | Sales | Remote | |
| Associate / Customer Success Manager (Account Management)(Junior) | Sales | Kuala Lumpur |
Explore company relationships
Questions about impact.com
What is impact.com?
impact.com is a B2B software platform for managing affiliate, creator, referral, and publisher partnership programmes.
Who uses impact.com?
It is used by brands, e-commerce companies, SaaS businesses, agencies, publishers, and marketing teams running partnership-driven growth programmes.
How does impact.com make money?
It earns revenue from software subscriptions, enterprise add-ons, and transaction-based fees linked to partner-driven revenue and payout activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
Continue your research on impact.com
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.