Rakuten Advertising
Affiliate and performance marketing platform for brands and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Rakuten Marketing LLC dba Rakuten Advertising
- Entity type
- COMPANY
- Founded
- 1996
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- rakutenadvertising.com
What Rakuten Advertising does
Rakuten Advertising operates a two-sided B2B performance marketing and advertising platform. On one side, it aggregates advertisers and agencies seeking measurable customer acquisition and media execution. On the other side, it aggregates publishers, creators, and partners seeking monetisation. The company creates value by facilitating partner discovery, campaign tracking, attribution, audience activation, reporting, and fraud control across this network. It extends this platform model with managed media services in display, paid search, paid social, and programmatic buying, increasing wallet share from existing advertiser relationships.
Category differentiation
This is Rakuten’s B2B advertising and affiliate marketing division, not the broader Rakuten consumer marketplace or fintech businesses. It is also not a pure data broker or a standalone DSP-only vendor.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Rakuten Advertising is a business-to-business advertising technology company focused on affiliate, partner, influencer, audience, and performance marketing. It operates a global affiliate network that connects advertisers with publishers and creators, and it provides supporting software and data products for tracking, attribution, forecasting, benchmarking, audience activation, analytics, and fraud prevention. The business also runs managed media services spanning display, programmatic, paid search, paid social, and CTV-oriented planning and execution. The company generates revenue primarily from performance-based affiliate economics and service fees. Advertisers and agencies use its platforms and services to recruit partners, run campaigns, target audiences, and measure outcomes, while publishers use the network to monetise traffic and content through advertiser relationships. Rakuten Advertising sits within Rakuten Group, Inc. as an operating division rather than an independent public company.
Company news briefing
Briefing updated:
Following its parent company’s return to quarterly profitability, Rakuten Advertising is accelerating its AI-driven productivity via its agentic platform, Mirai, which was recently named the 2026 MarTech Breakthrough AI-Powered Marketing Decision Engine of the Year. This technological pivot supports the firm’s ongoing transition to impact.com’s infrastructure and follows its recent double-Gold success at the US Partnership Awards. Strategically, Rakuten remains focused on closing the "Advertiser-Viewer Gap" in the European FAST market, where 72% of German advertisers are prioritising CTV spend to align with mainstream consumption.
Business model & monetisation
Rakuten Advertising primarily monetises through performance-based affiliate network fees tied to completed outcomes such as sales or leads, typically taking a network fee or percentage of transaction value. It also generates revenue from managed service fees for media planning, programmatic buying, paid search, paid social, and display execution, commonly structured as spend-based fees or retainers. Additional monetisation comes from enterprise platform contracts and bundled data-driven capabilities such as analytics, audience activation, benchmarking, and fraud protection.
- Affiliate network economics
- Percentage Take-Rate
- Managed media buying and planning
- Service Fee
- Audience, analytics, and intelligence capabilities
- Software Subscription
- Influencer marketing programmes
- Service Fee
- Fraud prevention and compliance tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Rakuten Marketing LLC
IAB vendor record: 60
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Technology
Competitors & alternatives
- Partnerize
Partnership marketing software for managing affiliates, attribution, and partner payments.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Mirai Wins 2026 MarTech Breakthrough Award for AI Innovation
Recorded impact score: 4/5
Rakuten Advertising’s Mirai has been named AI-Powered Marketing Decision Engine of the Year in the 2026 MarTech Breakthrough Awards. Discover how this agentic AI platform is transforming affiliate and performance marketing.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Sr. Account Manager(Senior) | Customer Success & Client Operations | London, United Kingdom | |
| (Rakuten Advertising) Account Manager - Shanghai Based(Mid-Level) | Customer Success & Client Operations | Shanghai, China | |
| (Rakuten Advertising) Client Services Manager(Mid-Level) | Customer Success & Client Operations | Singapore | |
| Account Manager (Based in SG / KR)(Mid-Level) | Customer Success & Client Operations | Singapore | |
| Account Specialist(Junior) | Customer Success & Client Operations | 2 Locations |
Explore company relationships
Questions about Rakuten Advertising
What is Rakuten Advertising?
Rakuten Advertising is a B2B advertising technology company that runs affiliate, partner, influencer, audience, and managed media solutions for brands, agencies, and publishers.
Who uses Rakuten Advertising?
Enterprise and mid-market advertisers, agencies, affiliate managers, publishers, bloggers, and creators use the platform to acquire customers and monetise audiences.
How does Rakuten Advertising make money?
It earns revenue from performance-based affiliate network fees, managed media service fees, and enterprise platform capabilities such as analytics, audience activation, and fraud protection.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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