Observed Signal · Oct 1, 2026 · Market Signal · Source: Rakuten Advertising · Impact: 2/5
DealMaker Canada 2026 Recap: Partner Marketing Events Highlights
DealMaker Canada 2026 brought together top advertisers, publishers, and industry partners for a day of networking, strategy, and innovation in Toronto. Read the recap to explore key sessions, publisher spotlights, and standout moments from Canada’s leading partner marketing event.
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Five Themes That Defined Possible 2026
Adweek coverage of the Possible 2026 conference in Miami Beach highlights five dominant industry conversations: outcomes-based pricing, agent-led orchestration, discoverability, measurement innovation, and buy- and sell-side convergence. Organizer Christian Muche said the event, now in its fourth year, has matured; about 7,500 attendees attended (a 38% increase year-over-year). Sessions and networking spilled beyond the Fontainebleau into neighboring venues (Eden Roc, Nobu Hotels). The article frames Possible as a barometer for marketing and media trends—particularly the rise of agentic media and evolving measurement approaches—rather than announcing product launches or regulatory changes.
Possible 2026: Miami Becomes New AdTech Hub
Possible 2026 took place in Miami Beach from April 27–29, 2026, drawing about 7,500 participants and senior executives from platforms, publishers, agencies and adtech. The event emphasized dense, informal networking across two major hotels and announced an expansion to Europe with Possible 2027 slated for Lisbon. Major partners included Google (Founding Partner), Pinterest and Salesforce (Platinum). Conversations focused less on AI hype and more on infrastructure, signal quality, the open internet, and where future value will accrue (platform ecosystems, CTV, retail media and new AI structures). Pinterest promoted an "Intention Economy" positioning while Microsoft showcased a publisher marketplace concept. Organizers—including Christian Muche—positioned Possible as a growing global meeting point for deal‑making and cross‑industry alliances.
CreatorFest 2026: Creators Take Center Stage
Hello Partner's CreatorFest 2026, a two-day creator-economy event that originated in 2024, brought creators, brands, influencer marketers and talent managers together. Speakers and sessions included Mia McGrath (Frugal Chic), Alex Hick (LADbible), Dom Smales (GloMotion Studios) and Annabel Harris (The Goat Agency). Key themes were creators taking greater control of their careers, brands becoming bolder with less scripted briefs, and the maturation of creator businesses into structured, sustainable operations with diversified revenue and teams. Sessions covered content recycling to extend shelf life, crafting a content career alongside day jobs, and reimagined creator-brand partnerships. Fringe-stage showcases highlighted creator monetisation outcomes. The piece is an optimistic event recap with takeaways for creators and brand/agency practitioners ahead of CreatorFest 2027.
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