Partnerize

The company operates a B2B software and services model centred on a partner and affiliate management platform. It creates value by enabling brands to centralise partner onboarding, tracking, attribution, reporting, and payment workflows for affiliate, influencer and other partnership channels. The platform is API-first and integrates into ecommerce, analytics and marketing stacks, with tracking implemented via tags, SDKs and first-party cookies. Acquisitions such as BrandVerity (brand protection/compliance) and Pepperjam (affiliate tech and services) extend value into brand safety, monitoring and managed programme execution.

Revenue is primarily generated from brands that license the platform and, in many cases, purchase associated managed services. The company positions itself for large, revenue-oriented programmes, particularly in ecommerce and digital marketing, competing with other partner/affiliate platforms and partner management tools. Growth financing from private equity supports continued product expansion and geographic reach.

Performance Horizon Group Limited, trading as Partnerize, provides a cloud-based partner and affiliate management platform for brands. Its software tracks and attributes partner-driven sales, manages partner relationships, and orchestrates commission calculations and payments across affiliate, influencer, loyalty and other partnership channels.

The company earns revenue from brands via a mix of software licence fees and performance-based pricing tied to gross transaction value, complemented by optional managed and professional services. Its customers are primarily mid-market and enterprise ecommerce and marketing organisations that run large-scale partnership and affiliate programmes, particularly in North America and globally following acquisitions of BrandVerity and Pepperjam.