Observed Signal · Sep 9, 2026 · Event · Source: Hello Partner · Impact: 2/5 · Sentiment: Positive
Affiliate Marketing Market: Awin, CJ, Partnerize, impact.com CEOs to Map Industry's Future
The CEOs and co-founders of Awin, CJ, Partnerize, and impact.com will join forces for a keynote at PI LIVE Europe to discuss the future of the affiliate and performance marketing industry. The discussion comes as the industry faces significant shifts driven by AI, including the rise of AI shopping agents and changing customer journeys. Recent research cited in the article shows 72% of AI platform users use AI for product research, 42% of consumers use AI tools for shopping, and Mastercard predicts one in ten will routinely use AI agents to shop by 2030. The leaders will address the need for new measurement and attribution models beyond last-click, aiming to scale the industry tenfold. The keynote will be moderated by Jennifer Goodwin.
High-profile executives from major affiliate networks will discuss the future of the industry, signaling strategic focus on AI's impact. Significant for affiliate marketing stakeholders.
Key Takeaways & Evidence Grounding
- Awin, CJ, Partnerize, and impact.com are participating in a joint keynote at PI LIVE Europe.
- The keynote features CEOs and co-founders Sean Sewell, Todd Crawford, Adam Ross, and Santi Pierini.
- The discussion aims to map out the future of the affiliate and performance industry.
- The article cites Mastercard's prediction that by 2030, one in ten people will routinely use AI agents to shop and pay.
- The event is scheduled for publication on September 9, 2026.
Connected Companies & Entities
5 Entities mappedPartnerize
Partnership marketing software for managing affiliates, attribution, and partner payments.
“For the first time, Awin, CJ, Partnerize, and impact.com are coming together to map out the next chapter....”
Awin
Affiliate marketing platform for brands, agencies, publishers and creators.
“For the first time, Awin, CJ, Partnerize, and impact.com are coming together to map out the next chapter....”
impact.com
Partnership marketing software for affiliates, creators, referrals, and publishers.
“For the first time, Awin, CJ, Partnerize, and impact.com are coming together to map out the next chapter....”
Adobe
Creative, document and experience software for professionals and enterprises.
“Research from Adobe found that for those already using AI platforms, 72% said it was their primary tool for researching products and brands....”
Mastercard
Global payments network and enterprise financial infrastructure provider.
“Mastercard recently predicted that by 2030, one in 10 people will 'routinely' use AI agents to shop and pay....”
Ontology Mapping & Concepts
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