Button

Button operates a B2B commerce infrastructure model. It creates value by connecting demand from retailers, brands and advertisers with supply from publishers, creators and app traffic sources, then improving conversion rates through app-first routing, deep linking and attribution. The business combines marketplace/network effects with software tooling: the more partners and transaction data on the platform, the better it can route users, verify outcomes and monetise commerce activity across the network.

Button is a private US commerce technology company focused on helping retailers, publishers, creators and app marketers turn traffic into measurable transactions. Its product set combines affiliate network infrastructure, partner marketplace functionality, post-click routing, deep linking and attribution tools, with a particular emphasis on mobile app journeys and commerce outcomes.

The company makes money primarily from performance-based commerce activity flowing through its network, supplemented by platform fees and managed-service style support for programme launch and optimisation. Its customers are businesses rather than consumers: retailers and advertisers looking for measurable sales, publishers and creator networks seeking monetisation, and app or affiliate teams that need better conversion routing and attribution.