Button
Mobile commerce and affiliate optimisation platform for retailers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Button, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- usebutton.com
What Button does
Button operates a B2B commerce infrastructure model. It creates value by connecting demand from retailers, brands and advertisers with supply from publishers, creators and app traffic sources, then improving conversion rates through app-first routing, deep linking and attribution. The business combines marketplace/network effects with software tooling: the more partners and transaction data on the platform, the better it can route users, verify outcomes and monetise commerce activity across the network.
Category differentiation
This is the commerce and affiliate technology company operating at usebutton.com, not a generic user-interface button or a consumer payments button product. It competes more closely with affiliate and partnership platforms than with pure ad serving or pure influencer agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Button is a private US commerce technology company focused on helping retailers, publishers, creators and app marketers turn traffic into measurable transactions. Its product set combines affiliate network infrastructure, partner marketplace functionality, post-click routing, deep linking and attribution tools, with a particular emphasis on mobile app journeys and commerce outcomes. The company makes money primarily from performance-based commerce activity flowing through its network, supplemented by platform fees and managed-service style support for programme launch and optimisation. Its customers are businesses rather than consumers: retailers and advertisers looking for measurable sales, publishers and creator networks seeking monetisation, and app or affiliate teams that need better conversion routing and attribution.
Company news briefing
Briefing updated:
Button has achieved a significant milestone, surpassing $1 billion in monthly commerce driven through its AI-powered optimisation platform. To further its market reach, the company launched a new retail media inventory solution at Cannes Lions, co-developed with Microsoft Advertising and Buzzfeed. This platform aims to bridge on-site and off-site advertising capabilities for retailers and publishers. These developments reflect Button’s focus on scaling its technical partnerships and enhancing revenue-generating tools within the commerce and retail media ecosystem.
Business model & monetisation
The core monetisation model is performance-linked: Button earns commissions, network take rates or revenue share on transactions generated through affiliate and commerce relationships. It also charges software or access fees for optimisation and marketplace capabilities, and may generate service revenue from managed affiliate programme launch, onboarding and support. Overall, revenue is aligned to measurable commerce outcomes, with SaaS-style platform monetisation layered on top.
- Transaction commissions and network take rates
- Performance-based affiliate and commerce revenue share
- Platform access and optimisation tooling
- SaaS / software subscription or platform fee
- Managed affiliate programme launch and support
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Button
What is Button?
Button is a B2B commerce technology platform that connects retailers, publishers, creators and advertisers through affiliate marketplace, attribution and mobile conversion optimisation tools.
Who uses Button?
Its main users are retailers, advertisers, app marketers, publishers, editorial commerce teams, creator networks and agencies seeking monetisation and measurable commerce performance.
How does Button make money?
Button primarily earns transaction-linked commissions or take rates on commerce activity, with additional revenue from platform fees and some managed-service support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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