Linqia
Influencer marketing platform and managed service for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Linqia, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- United States
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- linqia.com
What Linqia does
Linqia operates a hybrid software-plus-services model. It creates value by aggregating influencer data, creator workflow tooling, campaign management, content editing, and performance measurement into a single operating layer for influencer marketing. Customers can use the platform directly for discovery, planning, and analytics, or buy fully managed execution where Linqia handles strategy, creator sourcing, contracting, content operations, optimisation, and reporting. The creator network strengthens supply, while brand and agency demand drives recurring software and campaign revenue.
Category differentiation
Linqia is not a social network or a consumer creator app; it is a B2B influencer marketing platform and managed-service provider. It is also not a generic ad network, as its core focus is creator campaign orchestration, measurement, and service delivery for brands and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Linqia is a US-based private company focused on influencer marketing for brands and agencies. Its core offering combines a proprietary software platform, Resonate, with managed campaign services. The platform supports creator discovery, campaign workflows, content collaboration, reporting, and influencer-specific measurement, while Resonate Studio adds in-platform editing and adaptation of creator assets for broader channel use. The company also operates a creator-facing portal that supplies campaign participants into its brand marketplace. Linqia makes money through a hybrid model of software access and service-led campaign delivery. Its customers are primarily brand marketers and advertising agencies that want outsourced or tech-enabled influencer campaign execution, measurement, and content reuse across paid and organic media. The business appears positioned as a B2B martech vendor with service revenues layered on top of platform usage.
Company news briefing
Briefing updated:
Linqia has further strengthened its market position under the leadership of Chief Product & Business Officer Daniel Schotland by securing a Silver win in the 2026 w3 Awards for its FELIWAY campaign, alongside being named a double finalist in CMI's Content Marketing Awards. Building upon its AI-driven strategies, the firm also recently published a comprehensive report uncovering significant influencer marketing leadership gaps across top CPG brands.
Business model & monetisation
Linqia uses a mixed monetisation approach centred on SaaS and service revenue. Resonate and related modules are sold as software access for influencer discovery, campaign management, creative orchestration, and analytics, likely through contracted platform subscriptions or enterprise agreements. Managed Services adds campaign-based fees for strategy, creator management, production support, paid amplification, and reporting. The supplied product synthesis also indicates performance-oriented commercial structures tied to campaign outcomes, with additional value-added revenue from creative adaptation and measurement.
- Platform access for influencer marketing workflows
- SaaS / software subscription
- Managed influencer campaign execution
- Service fee / retainer
- Creative adaptation and content editing
- Value-added service or module upsell
- Measurement and analytics capabilities
- Bundled platform value or premium feature
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Linqia Wins Silver in the 2026 w3 Awards for FELIWAY Campaign
Recorded impact score: 2/5
Linqia announced it won Silver in the 2026 w3 Awards for its FELIWAY campaign, along with other recent recognitions including being named a finalist in the 2026 Zenith Awards and the PRSA-NY 15 Under 35 class.
Creator Economy's AI Stance Shifts Toward Tool Adoption
AI in Creator Economy · Recorded impact score: 2/5
The creator economy is shifting its stance on AI from rejection to widespread adoption as tools become integrated into workflows. Initially, there was a backlash against AI-generated content, with platforms like YouTube removing slop and creators emphasizing authenticity. However, within ten months, AI tools like CapCut, Adobe Firefly, and YouTube's new agentic features have become commonplace. Surveys show 87% of creators increased AI use in the past year, and 86% plan to increase it further. While many embrace AI for efficiency, concerns remain about content homogenization, brand safety on social platforms, and the line between AI-assisted and AI-generated content. Experts debate whether agentic tools like YouTube's A/B testing will democratize creation or flatten uniqueness, potentially splitting the creator market into volume-focused vs. intentional creators.
- 32% of creators polled by Billion Dollar Boy suggested using AI to reduce workload.
- Billion Dollar Boy's November 2025 poll showed 87% of creators increased AI use in the last year.
Linqia Reveals Major Influencer Marketing Leadership Gaps Across Top CPG Brands in Report
Recorded impact score: 3.5/5
Linqia published a report highlighting significant gaps in influencer marketing leadership among top CPG brands.
Linqia Named Double Finalist in CMI’s 2026 Content Marketing Awards
Recorded impact score: 3/5
Linqia has been named a double finalist in the Content Marketing Institute's 2026 Content Marketing Awards.
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Questions about Linqia
What is Linqia?
Linqia is an influencer marketing company that provides a software platform and managed services for brands and agencies.
Who uses Linqia?
Its main users are brand marketing teams, advertising agencies, and analysts managing or measuring influencer campaigns.
How does Linqia make money?
It generates revenue from platform subscriptions or enterprise software access and from managed campaign service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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