Later
Social media, influencer marketing, and creator commerce software platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mavrck LLC
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 53 State St, Boston, Massachusetts 02109, US
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- later.com
What Later does
Later operates a multi-product B2B software model centred on social and creator marketing workflows. It sells recurring software subscriptions for social publishing, analytics, listening, and influencer campaign management; it layers on higher-touch managed influencer services for larger brands; and it participates in transaction-linked creator commerce through affiliate link infrastructure. Value is created by combining operational workflow software with creator discovery data and campaign measurement, allowing customers to manage both organic social operations and paid creator collaborations within one commercial ecosystem.
Category differentiation
Later is a marketing software and creator commerce company, not a consumer reminder app or a publisher. It is distinct from pure social scheduling tools because it also sells influencer campaign software, services, and affiliate monetisation infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Later is a private US marketing software company focused on social media management, influencer marketing, creator discovery, social listening, and creator commerce. Its platform suite includes subscription software for planning and publishing social content, enterprise tools for running influencer campaigns, and managed services for brands that want campaign execution support. Following the combination with Mavrck and the later acquisition of Mavely, the company now spans both brand-side social workflow software and creator monetisation infrastructure. The company primarily serves brands, agencies, social media teams, influencer marketers, and enterprise marketing organisations. It makes money through subscription fees for software, customised enterprise contracts for influencer marketing technology, service fees for managed campaign execution, and affiliate commission share from creator-driven commerce via Mavely.
Company news briefing
Briefing updated:
Later has appointed Dena Upton as Chief People Officer to lead its global people strategy following a milestone £2.9 billion annual GMV run rate. The firm recently launched "creator AEO", an Answer Engine Optimisation tool powered by its proprietary EdgeAI to manage brand visibility within AI search results and recommendations. Additionally, Later is facilitating major creator-led activations for the 2026 FIFA World Cup, leveraging its dataset of 16 million creators to engage niche audiences and capture emerging search and event-based marketing opportunities.
Business model & monetisation
Later monetises through tiered SaaS subscriptions for social media management, analytics, listening, and influencer workflow software, including entry-level self-serve plans and customised enterprise contracts. It also earns service revenue from full-service influencer campaign management and takes a commission or transaction share from creator-driven affiliate commerce through Mavely. Commercial packaging combines product-led subscription entry points with higher-value sales-led upsell into enterprise software and managed service engagements.
- Social media management software subscriptions
- Tiered SaaS plans
- Influencer marketing platform contracts
- Custom enterprise SaaS
- Managed influencer campaign services
- Service fee / retainer
- Creator affiliate commerce via Mavely
- Percentage take-rate / commission share
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Sprout Social
Social media management SaaS for publishing, engagement and analytics.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Marketers Slow to Use AI for Influencer and CTV
Influencer Marketing & CTV AI Adoption · Recorded impact score: 2/5
Digiday+ and Modern Retail+ surveys of more than 100 marketing professionals in Q1 2026 find marketers are adopting AI faster for social and retail media than for influencer and connected-TV (CTV) channels. Only 25% use AI for influencer marketing—mostly for data analysis (75%), content creation (63%) and outreach (56%)—while 82% report not using AI in CTV campaigns; among the 18% who do, common uses include data analysis (69%) and content creation or ad buying (54%). Brands and agencies cite authenticity and consumer-trust concerns about virtual influencers. The reporting highlights vendor and platform activity (Beekman 1802, Bezel, Later, POP.STORE; Amazon and Roku tools) and research advances such as VOID, an AI video tool demonstrating advanced editing and object removal.
- Surveys by Digiday+ and Modern Retail+ of more than 100 marketing professionals in Q1 2026.
- 25% use AI for influencer marketing; among those, 75% use it to analyze data, 63% to create content, and 56% for influencer outreach.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Influencer Marketing Services Co-op(Intern) | Services | Boston, MA | |
| Social Media Content Creator Co-op - Client Services(Intern) | Services | Boston, MA | |
| Influencer Marketing Strategy Co-Op(Intern) | Strategy | Boston, MA | |
| Creator Campaigns Recruiter Co-Op(Intern) | Services | Boston, MA | |
| Influencer Marketing Coordinator - Bilingual Spanish(Mid-Level) | Services | Remote |
Explore company relationships
Questions about Later
What is Later?
Later is a social media and influencer marketing software company that helps brands plan content, manage creator campaigns, analyse performance, and support creator commerce.
Who uses Later?
Its main users are social media managers, marketing teams, agencies, enterprise brand teams, and influencer marketers; creators also use Mavely within the wider ecosystem.
How does Later make money?
Later earns revenue from SaaS subscriptions, enterprise influencer platform contracts, managed campaign service fees, and commission-based creator commerce through affiliate links.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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